Super Bowl XLIV will be the 17th Super Bowl broadcast by CBS Sports. This slide show looks at some of the history of CBS Sports, the NFL, and the Super Bowl.

1. CBS Sports, the World, Pop Culture, & the Super Bowl

2. CBS Sports first broadcast a National Football League Game in 1956

3. CBS's first attempts to broadcast the NFL on television were notable for there being no broadcasting contract with the league as a whole.

4. Instead, CBS had to strike deals with individual teams to broadcast games into the teams' own markets.

5. Often the games would be broadcast with "split audio" -- that is, a game between two clubs would have the same picture in both TV markets, but different announcers (usually hometown announcers) for each market .

6. From 1956-59, the Baltimore Colts, Pittsburgh Steelers & Philadelphia Eagles only allowed away-game telecasts on CBS.

7. The 1st ever AFL-NFL World Championship Game was played on January 15, 1967. Because CBS held the NFL rights and NBC had the AFL rights, it was decided to have both of them cover that first game. January 15, 1967 Memorial Coliseum Los Angeles, CA Kansas City Chiefs Green Bay Packers 10 35 Play-By-Play Ray Scott/Jack Whitaker Color Analyst(s) Frank Gifford Sideline/Trophy Presentation Pat Summerall

8. The Doors' self-titled debut album is released. January 15, 1967 Memorial Coliseum Los Angeles, CA Kansas City Chiefs Green Bay Packers 10 35 Play-By-Play Ray Scott/Jack Whitaker Color Analyst(s) Frank Gifford Sideline/Trophy Presentation Pat Summerall January 4, 1967 January 15, 1967 Louis Leakey announces the discovery of pre-human fossils in Kenya; he names the species Kenyapitchecus africanus . January 18, 1967 January 27, 1967 The Boston Strangler is convicted Gus Grissom, Edward Higgins White, and Roger Chaffee are killed when fire breaks out in their Apollo I spacecraft.

9. CBS Sports has televised 16 Super Bowl Games since Super Bowl I on January 15, 1967

10. In 1968, CBS abandons its practice of using dedicated announcing crews for particular teams and instituted a semi-merit system in its place, with certain crews being assigned to each week's most prominent games regardless of the participating teams.

11. In 1968, CBS Sports begins the rotation of Super Bowls, with future Congressman Jack Kemp joining Pat Summerall as a color analyst, while elsewhere in the world… January 14, 1968 Orange Bowl Miami, FL Green Bay Packers Oakland Raiders 33 14 Play-By-Play Ray Scott Color Analyst(s) Pat Summerall/Jack Kemp Sideline Frank Gifford/Jack Whitaker

12. Prague Spring : Alexander Dubček is elected leader of the Communist Party in Czechoslovakia . January 4, 1968 January 18, 1968 North Korea seizes the USS Pueblo , claiming the ship violated its territorial waters while spying. . January 14, 1968 Orange Bowl Miami, FL Play-By-Play Ray Scott Color Analyst(s) Pat Summerall/Jack Kemp Sideline Frank Gifford/Jack Whitaker Green Bay Packers Oakland Raiders 33 14 January 31, 1968 Viet Cong soldiers attack the US Embassy, Saigon. January 23, 1968 Rowan & Martin's Laugh-In debuts on NBC .

13. In 1970, CBS Sports broadcasts the first Super Bowl from New Orleans. Jack Buck, father of Fox Sports’ Joe Buck, calls his only Super Bowl for CBS TV, while elsewhere in the world… January 11, 1970 Tulane University New Orleans, LA Minnesota Vikings Kansas City Chiefs 7 23 Play-By-Play Jack Buck Color Analyst(s) Pat Summerall/Frank Gifford Sideline Jack Whitaker

14. An earthquake (Richter Scale 7.7 magnitude) at Yunnan, China kills at least 15,621. January 5, 1970 The Boeing 747, the world's first "jumbo jet", enters commercial service with maiden voyage from JFK to Heathrow. January 26, 1970 Mick Jagger is fined £200 for possession of cannabis. January 22, 1970 The first episode of All My Children is broadcast on the ABC television network. January 11, 1970 Tulane University New Orleans, LA Minnesota Vikings Kansas City Chiefs 7 23 Play-By-Play Jack Buck Color Analyst(s) Pat Summerall/Frank Gifford Sideline Jack Whitaker

15. 1972, and CBS Sports returns to New Orleans for Super Bowl VI. For the first time, Pat Summerall has color analyst duties by himself, while elsewhere in the world… January 16, 1972 Tulane University New Orleans, LA Dallas Cowboys Miami Dolphins 24 3 Play-By-Play Ray Scott Color Analyst(s) Pat Summerall Sideline Jack Whitaker January 16, 1972 Tulane University New Orleans, LA Dallas Cowboys Miami Dolphins January 16, 1972 Tulane University New Orleans, LA 24 3 Play-By-Play Ray Scott Color Analyst(s) Pat Summerall Sideline Jack Whitaker Dallas Cowboys Miami Dolphins January 16, 1972 Tulane University New Orleans, LA

16. The first scientific hand-held calculator ( HP-35 ) is introduced (price $395). January 4, 1972 Shirley Chisholm, the first African American Congresswoman, announces her candidacy for President. January 30, 1972 Bloody Sunday: The British Army kills 14 unarmed nationalist civil rights marchers in Derry, Northern Ireland. January 22, 1972 U.S. President Richard Nixon orders the development of a space shuttle program. January 5, 1972 24 3 Play-By-Play Ray Scott Color Analyst(s) Pat Summerall Sideline Jack Whitaker Dallas Cowboys Miami Dolphins January 16, 1972 Tulane University New Orleans, LA January 4, 1972 January 4, 1972

17. 1974 marked the beginning of big changes at CBS Sports as Ray Scott calls his last Super Bowl for the Network, and CBS has its first ever studio show for the game, while elsewhere in the world… January 13, 1974 Rice Stadium Houston, TX 7 24 Play-By-Play Ray Scott Color Analyst(s) Pat Summerall/Bart Starr Sideline Tom Brooksheir Minnesota Vikings Miami Dolphins

18. Kate Moss, English model, is born January 16, 1974 OK, so January 1974 was a boring month in the world… Tiffani Theissen,American actress, is born January 26, 1974 January 13, 1974 Rice Stadium Houston, TX 7 24 Play-By-Play Ray Scott Color Analyst(s) Pat Summerall/Bart Starr Sideline Tom Brooksheir Minnesota Vikings Miami Dolphins

19. Pat Summerall moved into the play-by-play position, and former Miss America Phyllis George became the 1 st female sideline reporter, for Super Bowl X in 1976. January 18, 1976 Orange Bowl Miami, FL 17 21 Play-By-Play Pat Summerall Color Analyst(s) Tom Brookshier Sideline Irv Cross/Phyllis George Dallas Cowboys Pittsburgh Steelers

20. The game was also Brent Musburger’s first as host of the Super Bowl Studio Show, while elsewhere in the world… January 18, 1976 Orange Bowl Miami, FL 17 21 Dallas Cowboys Pittsburgh Steelers Play-By-Play Pat Summerall Color Analyst(s) Tom Brookshier Sideline Irv Cross/Phyllis George

21. January 18, 1976 Orange Bowl Miami, FL 17 21 Dallas Cowboys Pittsburgh Steelers The first commercial Concorde flight takes off. January 21, 1976 Jimmy Carter wins the Iowa Democratic Caucus. January 19, 1976 Would-be Gerald Ford presidential assassin Sara Jane Moore is sentenced to life in prison. January 16, 1976 The Philadelphia Flyers play the Soviet Red Army team, the Red Army left the ice for a portion of the game and the Flyers won 4–1 January 11, 1976 Play-By-Play Pat Summerall Color Analyst(s) Tom Brookshier Sideline Irv Cross/Phyllis George

22. In 1978, the Louisiana Superdome makes its debut as a host stadium for Super Bowl XII. Jimmy “The Greek” Snyder makes his Super Bowl debut for CBS as a studio analyst. Meanwhile, elsewhere in the world… January 15, 1978 Louisiana Superdome New Orleans, LA 27 10 Play-By-Play Pat Summerall Color Analyst(s) Tom Brookshier Sideline Irv Cross/Phyllis George Dallas Cowboys Denver Broncos

23. January 15, 1978 Louisiana Superdome New Orleans, LA 27 10 Play-By-Play Pat Summerall Color Analyst(s) Tom Brookshier Sideline Irv Cross/Phyllis George Dallas Cowboys Denver Broncos The Copyright Act of 1976 takes effect, making sweeping changes to United States copyright law. January 1, 1978 The Holy Crown of Hungary is returned to Hungary from the United States, where it was held since World War II. January 6, 1978 The body of former U.S. Vice President Hubert Humphrey lies in state in the Capitol Rotunda, following his death from cancer. January 14-15, 1978 Federal Appeals Court Judge William H. Webster is appointed FBI Director. January 19, 1978

24. Super Bowl XIV in 1980 marked the last time that Tom Brookshier called the game alongside Pat Summerall, as John Madden works his first Super Bowl game for CBS as a studio analyst. Meanwhile, elsewhere in the world… January 20, 1980 Rose Bowl Pasadena, CA 19 31 Los Angeles Rams Pittsburgh Steelers Play-By-Play Pat Summerall Color Analyst(s) Tom Brookshier Sideline Irv Cross/Jayne Kennedy

25. January 20, 1980 Rose Bowl Pasadena, CA 19 31 Play-By-Play Pat Summerall Color Analyst(s) Tom Brookshier Sideline Irv Cross/Jayne Kennedy Los Angeles Rams Pittsburgh Steelers Jimmy Carter proclaims a grain embargo against the USSR with the support of the European Commission January 4, 1980 Jimmy Carter signs legislation approving $1.5 billion in loan guarantees to bail out Chrysler January 7, 1980 The Chicago, Rock Island and Pacific railroad is ordered liquidated due to bankruptcy, and debt owed to creditors. January 24, 1980 January 24, 1980 Israel and Egypt establish diplomatic relations Jimmy Carter proclaims a grain embargo against the USSR with the support of the European Commission January 4, 1980

26. Super Bowl XVI in 1982 brought John Madden and Pat Summerall together for the first of their 5 consecutive Super Bowl broadcasts for CBS Sports. January 24, 1982 Pontiac Silverdome Pontiac, MI 26 21 San Francisco 49ers Cincinnati Bengals Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Phyllis George

27. Super Bowl XVI is also the closest the game would get to the dying city of Detroit for another 24 years. Meanwhile, elsewhere in the world… January 24, 1982 Pontiac Silverdome Pontiac, MI 26 21 San Francisco 49ers Cincinnati Bengals Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Phyllis George

28. January 24, 1982 Pontiac Silverdome Pontiac, MI 26 21 San Francisco 49ers Cincinnati Bengals Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Phyllis George AT&T agrees to divest itself into 22 subdivisions January 8, 1982 A brutal cold snap sends temperatures to all-time record lows in dozens of cities throughout the Midwestern United States January 11-17, 1982 Air Florida Flight 90 crashes into Washington, D.C.'s 14th Street Bridge, falls into the Potomac River, killing 78 January 13, 1982 U.S. Army Brigadier General James L. Dozier rescued after being held captive for 42 days by the Red Brigades. January 28, 1982

29. CBS Sports used a record four sideline reporters for Super Bowl XVIII in Tampa, adding Pat O’Brien and Jim Hill January 22, 1984 Tampa Stadium Tampa, FL 9 38 Washington Redskins Los Angeles Raiders Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Pat O’Brien/Irv Cross/ Phyllis George/Jim Hill

30. January 22, 1984 Tampa Stadium Tampa, FL 9 38 Washington Redskins Los Angeles Raiders Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Pat O’Brien/Irv Cross/ Phyllis George/Jim Hill The world is stunned, and the computer world is changed, during this game by a single ad for the Apple Macintosh Meanwhile, elsewhere in the world…

31. January 22, 1984 Tampa Stadium Tampa, FL 9 38 Washington Redskins Los Angeles Raiders Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Pat O’Brien/Irv Cross/ Phyllis George/Jim Hill US Bell System is broken up January 1, 1984 Brunei becomes the 6th member of the Association of Southeast Asian Nations (ASEAN) January 7, 1984 The United States and the Vatican establish full diplomatic relations January 7, 1984 The Apple Macintosh is introduced January 24, 1984

32. With ABC Sports having been added to the Super Bowl Rotation for Super Bowl XIX, CBS Sports has their first game in three years, and their first odd-numbered game since Super Bowl I January 25, 1987 Rose Bowl Pasadena, CA 20 39 Denver Broncos New York Giants Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Will McDonough

33. This will be Jimmy “The Greek” Snyder’s last Super Bowl before being fired on January 16, 1988 for controversial racial remarks made to a reporter in a restaurant January 25, 1987 Rose Bowl Pasadena, CA 20 39 Denver Broncos New York Giants Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Will McDonough

34. This game also brings on Terry Bradshaw as studio analyst, joining a testosterone filled show with Dan Dierdorf and Joe Theismann, the first time CBS Sports uses former players as studio Super Bowl analysts January 25, 1987 Rose Bowl Pasadena, CA 20 39 Denver Broncos New York Giants Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Will McDonough

35. On the sideline, CBS breaks convention by having their first experienced journalist, Will McDonough of the Boston Globe, as a reporter for the game. Meanwhile, elsewhere in the world… January 25, 1987 Rose Bowl Pasadena, CA 20 39 Denver Broncos New York Giants Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Will McDonough

36. January 25, 1987 Rose Bowl Pasadena, CA 20 39 Denver Broncos New York Giants Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Will McDonough Aretha Franklin becomes the first woman inducted into the Rock and Roll Hall of Fame January 3, 1987 The Dow Jones closes above 2,000 for first time, up 8.30 to close at 2,002.25 January 8, 1987 PA Treasurer Budd Dwyer shoots and kills himself during televised press conference after being found guilty of bribery, fraud, conspiracy, and racketeering. January 22, 1987 Last Ohrbach's department store closes in NYC after 64 years of operation. January 31, 1987

37. The on-site game assignments remain unchanged for Super Bowl XXIV, but the studio is crammed with Mike Ditka, Terry Bradshaw, Ken Stabler, and Dan Fouts... January 24, 1990 Louisiana Superdome New Orleans, LA 55 10 San Francisco 49ers Denver Broncos Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Will McDonough

38. and this will be Brent Musburger’s last Super Bowl, as he would be fired by CBS Sports, in the middle of the NCAA Final Four on April 1, 1990. Meanwhile, elsewhere in the world… January 24, 1990 Louisiana Superdome New Orleans, LA 55 10 San Francisco 49ers Denver Broncos Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Will McDonough

39. January 24, 1990 Louisiana Superdome New Orleans, LA 55 10 San Francisco 49ers Denver Broncos Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Irv Cross/Will McDonough Time Warner is formed from the merger of Time Inc. and Warner Communications Inc. January 10, 1987 In Lithuania, 300,000 demonstrate for independence January 11, 1987 Douglas Wilder becomes the first elected African American governor as he takes office in Richmond, Virginia January 13, 1987 In Washington, D.C., Mayor Marion Barry is arrested for drug possession in an FBI sting. January 18, 1987

40. The business of television collides head-on with Super Bowl XXVI in 1992. The game would normally been assigned to NBC Sports. But CBS Sports has a little problem in Lillehammer… January 26, 1992 Metrodome Minneapolis, MN 37 24 Washington Redskins Buffalo Bills Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Leslie Visser/Pat O’Brien

41. With the Winter Olympic games slated to start two weeks after the Super Bowl, CBS wanted to make sure they had solid lead-in programming for the Games… January 26, 1992 Metrodome Minneapolis, MN 37 24 Washington Redskins Buffalo Bills Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Leslie Visser/Pat O’Brien

42. So the networks and the NFL agreed in the 1989 contract to forego the normal three year rotation, and swap NBC and CBS… January 26, 1992 Metrodome Minneapolis, MN 37 24 Washington Redskins Buffalo Bills Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Leslie Visser/Pat O’Brien

43. This would be the last Super Bowl for CBS Sports until 2001, as they lost the NFC Contract to FOX Sports in December 1993. Meanwhile, elsewhere in the world… January 26, 1992 Metrodome Minneapolis, MN 37 24 Washington Redskins Buffalo Bills Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Leslie Visser/Pat O’Brien

44. January 26, 1992 Metrodome Minneapolis, MN 37 24 Washington Redskins Buffalo Bills Play-By-Play Pat Summerall Color Analyst(s) John Madden Sideline Leslie Visser/Pat O’Brien Boris Yeltsin announces that Russia will stop targeting United States cities with nuclear weapons. January 26, 1992 El Salvador officials and rebel leaders sign a pact ending a 12-year civil war that claimed at least 75,000 lives. January 16, 1992 Bosnian Serbs declare own republic within Bosnia & Herzegovina, in protest of decision by Bosniaks and Bosnian Croats to seek EC recognition. January 6, 1992 Singer Paul Simon is the first major artist to tour South Africa after the end of the cultural boycott. January 11, 1992

45. They’re back…three years after wresting the AFC contract from NBC Sports, CBS Sports returned to the Super Bowl on January 28, 2001… January 28, 2001 Raymond James Stadium Tampa, FL 34 7 Baltimore Ravens New York Giants Play-By-Play Greg Gumbel Color Analyst(s) Phil Simms Sideline Armen Keteyian/ Bonnie Bernstein

46. Greg Gumbel becomes the first African-American to do the play-by-play for a major sporting championship on network television in the United States… January 28, 2001 Raymond James Stadium Tampa, FL 34 7 Baltimore Ravens New York Giants Play-By-Play Greg Gumbel Color Analyst(s) Phil Simms Sideline Armen Keteyian/ Bonnie Bernstein

47. … and CBS Sports, Core Digital, and Princeton Video Image introduce state-of-the-art, three dimensional replay technology called "EyeVision.” Meanwhile, elsewhere in the world… January 28, 2001 Raymond James Stadium Tampa, FL 34 7 Baltimore Ravens New York Giants Play-By-Play Greg Gumbel Color Analyst(s) Phil Simms Sideline Armen Keteyian/ Bonnie Bernstein

48. January 28, 2001 Raymond James Stadium Tampa, FL 34 7 Baltimore Ravens New York Giants Play-By-Play Greg Gumbel Color Analyst(s) Phil Simms Sideline Armen Keteyian/ Bonnie Bernstein Noah, a gaur, is born, the first cloned individual of an endangered species January 8, 2001 The U.S. Federal Trade Commission approves merger of AOL and Time Warner to form AOL Time Warner. January 11, 2001 George W. Bush succeeds Bill Clinton, becoming the 43rd President of the United States. January 20, 2001 An earthquake hits Gujarat, India, killing more than 12,000 January 26, 2001

49. In 2001, CBS Sports produced separate HD and SD feeds for Super Bowl XXXV. For Super Bowl XXXVIII, only a single HD feed will be produced, including HD Slo-Mo, which was not available in 2001. February 1, 2004 Reliant Stadium Houston, TX 29 32 Carolina Panthers New England Patriots Play-By-Play Greg Gumbel Color Analyst(s) Phil Simms Sideline Armen Keteyian/ Bonnie Bernstein

50. Super Bowl XXXVIII is Greg Gumbel’s second and last in the play-by-play chair, as a major shake-up with the CBS Sports NFL “A-Team” takes place after the game. Meanwhile, elsewhere in the world… February 1, 2004 Reliant Stadium Houston, TX 29 32 Carolina Panthers New England Patriots Play-By-Play Greg Gumbel Color Analyst(s) Phil Simms Sideline Armen Keteyian/ Bonnie Bernstein

51. Cross-promotion between CBS-owned VIACOM and MTV gives us the infamous “wardrobe malfuntion” at halftime. Meanwhile, elsewhere in the world… February 1, 2004 Reliant Stadium Houston, TX 29 32 Carolina Panthers New England Patriots Play-By-Play Greg Gumbel Color Analyst(s) Phil Simms Sideline Armen Keteyian/ Bonnie Bernstein

52. February 1, 2004 Reliant Stadium Houston, TX 29 32 Carolina Panthers New England Patriots Play-By-Play Greg Gumbel Color Analyst(s) Phil Simms Sideline Armen Keteyian/ Bonnie Bernstein A hajj stampede in Mina, Saudi Arabia, kills 251 pilgrims February 1, 2004 The CIA admits that there was no imminent threat from weapons of mass destruction before the 2003 invasion of Iraq February 3, 2004 The CIA admits that there was no imminent threat from weapons of mass destruction before the 2003 invasion of Iraq February 3, 2004 Facebook was founded at Cambridge, Massachusetts February 4, 2004 A suicide bomber kills 41 people on a metro car in Moscow February 6, 2004

53. In 2007, Jim Nantz begins what he calls an “incredible journey” of sports broadcasting, beginning with Super Bowl XLI in Miami. CBS is no longer owned by VIACOM, and the NFL has taken over the halftime show… February 4, 2007 Dolphin Stadium Miami, FL Play-By-Play Jim Nantz Color Analyst(s) Phil Simms Sideline Lesley Visser/Sam Ryan/ Solomon Wilcots/Steve Tasker 29 17 Indianapolis Colts Chicago Bears

54. So in the first ever Super Bowl played in the rain, the halftime show features Prince, but not without controversy. Meanwhile, elsewhere in the world… 29 17 February 4, 2007 Dolphin Stadium Miami, FL Indianapolis Colts Chicago Bears Play-By-Play Jim Nantz Color Analyst(s) Phil Simms Sideline Lesley Visser/Sam Ryan/ Solomon Wilcots/Steve Tasker

55. Chinese President Hu Jintao signs a series of economic deals with Sudan February 2, 2007 IPCC publishes its 4th assessment report, having concluded that global climate change is "very likely" to have a predominantly human The International Court of Justice finds Serbia guilty of failing to prevent genocide in the Srebrenica massacre, but clears it of direct responsibility and complicity in the case February 26, 2007 February 4, 2007 Dolphin Stadium Miami, FL Play-By-Play Jim Nantz Color Analyst(s) Phil Simms Sideline Lesley Visser/Sam Ryan/ Solomon Wilcots/Steve Tasker 29 17 Indianapolis Colts Chicago Bears

56. Super Bowl XLIV on Sunday, February 7, 2010 will be their 17 th broadcast of the big game

57. 50 Years of the NFL on CBS logo courtesy of CBS Sports

58. The term “Super Bowl” and the Super Bowl Logos are licensed trademarks of the National Football League and are used under the fair use doctrine for informational and educational purposes only.

59. CBS Sports, the World, Pop Culture, & the Super Bowl