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Digital Marketing Directions 
2015 
Three Key Trends Driving Your Hotel 
Marketing Next Year
These are “the good ol’ days” 
• Occupancies and rates at record highs (STR) 
• New inventory lagging demand (STR) 
• 2015...
It’s All 
E-commerce 
Internet, 
Everywhere 
We’re All 
Publishers 
Now 
Radical 
Transparency 
Deep 
Customer 
Insights 
...
Internet, 
Everywhere 
Mobiles Wearables Usables Invisibles
Source: http://blogs.cisco.com/news/cisco-connections-counter/ 
• Almost 13.4 billion 
Internet-connected 
devices in the ...
More people own mobile 
phones than own 
toothbrushes 
Internet, 
Everywhere
“The web is like electricity. 
It’s just there.” Eric Schmidt
Context is Queen 
• Segment customer behaviors 
by context 
• Observe, measure, and learn 
your customer’s pain points in ...
And if context is 
queen, guess 
what that makes 
content
We’re All 
Publishers 
Now
204,000,000 emails sent 
Source: Intel 
We’re All 
Publishers 
Now
90+ reviews 
We’re All 
Publishers 
Now
100,000 Tweets 
We’re All 
Publishers 
Now
28,000 photos 
We’re All 
Publishers 
Now
208,000 photo uploads 
We’re All 
Publishers 
Now
We’re All 
Publishers 
Now 
30 hours of video uploaded
2+ million search queries 
We’re All 
Publishers 
Now
Content is King 
• Cut through the clutter 
• Create content that is: 
– Snackable 
– Sharable 
– Sharp 
We’re All 
Publis...
Snackable 
Sharp 
Shareable
Images sell
Next 5-10 years 
We’re All 
Publishers 
Now 
• 2+ million search queries 
• 204,000,000 emails 
• 30 hours of YouTube vide...
Internet, 
Everywhere 
Mobiles Wearables Usables Invisibles
Data is the Crown Jewels 
• Highlights customer behaviors, 
wants, and desires 
• Leads product, promotion, 
placement and...
Disney MyMagic+ RFID 
“tickets” and 
purchasing
Data is the Crown Jewels 
• Be willing to start small 
• Anticipate, analyze, and adapt to 
changing customer needs 
• Pro...
Keys to Your Kingdom Next Year It’s All 
E-commerce 
Deep 
Customer 
Insights 
Internet, 
Everywhere 
We’re All 
Publisher...
Key Takeaways 
• Content is king 
– Use snackable, sharable, and sharp content to attract interest and action 
• Context i...
Thank You 
Web: timpeter.com 
Phone: 201-305-0055 
Email: tim@timpeter.com 
Twitter: twitter.com/tcpeter
2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers
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2015 Digital Marketing Directions for Hotel Marketers

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2015 Digital Marketing Directions for Hotel Marketers

  1. 1. Digital Marketing Directions 2015 Three Key Trends Driving Your Hotel Marketing Next Year
  2. 2. These are “the good ol’ days” • Occupancies and rates at record highs (STR) • New inventory lagging demand (STR) • 2015 presents the opportunity to be a great year • But only if you take advantage of trends
  3. 3. It’s All E-commerce Internet, Everywhere We’re All Publishers Now Radical Transparency Deep Customer Insights Disruption & Disinter-mediation Changing of the Guard
  4. 4. Internet, Everywhere Mobiles Wearables Usables Invisibles
  5. 5. Source: http://blogs.cisco.com/news/cisco-connections-counter/ • Almost 13.4 billion Internet-connected devices in the world • Roughly 2 Internet-connected devices for every man, woman, and child on the planet
  6. 6. More people own mobile phones than own toothbrushes Internet, Everywhere
  7. 7. “The web is like electricity. It’s just there.” Eric Schmidt
  8. 8. Context is Queen • Segment customer behaviors by context • Observe, measure, and learn your customer’s pain points in each • Improve by aligning customer experience with context Internet, Everywhere
  9. 9. And if context is queen, guess what that makes content
  10. 10. We’re All Publishers Now
  11. 11. 204,000,000 emails sent Source: Intel We’re All Publishers Now
  12. 12. 90+ reviews We’re All Publishers Now
  13. 13. 100,000 Tweets We’re All Publishers Now
  14. 14. 28,000 photos We’re All Publishers Now
  15. 15. 208,000 photo uploads We’re All Publishers Now
  16. 16. We’re All Publishers Now 30 hours of video uploaded
  17. 17. 2+ million search queries We’re All Publishers Now
  18. 18. Content is King • Cut through the clutter • Create content that is: – Snackable – Sharable – Sharp We’re All Publishers Now
  19. 19. Snackable Sharp Shareable
  20. 20. Images sell
  21. 21. Next 5-10 years We’re All Publishers Now • 2+ million search queries • 204,000,000 emails • 30 hours of YouTube video • 90+ reviews • 104,000 Tweets • 208,000 photo uploads
  22. 22. Internet, Everywhere Mobiles Wearables Usables Invisibles
  23. 23. Data is the Crown Jewels • Highlights customer behaviors, wants, and desires • Leads product, promotion, placement and pricing decisions • Cannot be easily duplicated by competition Deep Customer Insights
  24. 24. Disney MyMagic+ RFID “tickets” and purchasing
  25. 25. Data is the Crown Jewels • Be willing to start small • Anticipate, analyze, and adapt to changing customer needs • Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it Deep Customer Insights
  26. 26. Keys to Your Kingdom Next Year It’s All E-commerce Deep Customer Insights Internet, Everywhere We’re All Publishers Now
  27. 27. Key Takeaways • Content is king – Use snackable, sharable, and sharp content to attract interest and action • Context is queen – Help your customers meet their needs where they are, not just on which device • Data is the crown jewels – Use it to gain a competitive advantage, and to rule next year!
  28. 28. Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter

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