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SOCIAL MEDIA AND
          YOUR COMPANY
                BY: TRAVIS CRABTREE
                        AUGUST 4, 2010

                                                                       www.emedialaw.com
BROWN BAG WEBINAR SERIES                                                www.lrmlaw.com




© 2010 Looper Reed & McGraw, P.C.
The information contained herein is subject to change without notice
What is Social Media?




Media for social interaction, using
highly accessible and scalable
publishing techniques using web-
based technologies to transform
and broadcast media monologues
into social media dialogues.
WHY?
Putting Out Your Message




The Communications Decency Act
Putting Out Your Message




CDA-Section 230
Putting Out Your Message

                       Immunity
 [i] whether Defendant is a provider of an interactive
 computer service;
 [ii] if the postings at issue are information provided by
 another information content provider; and
 [iii] whether Plaintiff’s claims seek to treat Defendant as
 a publisher or speaker of third party content.



CDA-Section 230
Putting Out Your Message




The Digital Millennium Copyright Act
Putting Out Your Message


  To qualify for the safe harbor protection, the site must:
  (1) notify the customers of its policy;
  (2) follow proper notice and takedown procedures;
  (3) designate a copyright agent with the U.S.
     Copyright Office; and
  (4) not have knowledge that the material or activity is
     infringing or of the fact that the infringing material
     exists on its network


The Digital Millennium Copyright Act
Putting Out Your Message
Managing Your Message
Managing Your Message
Managing Your Message




To force sites to unmask anonymity online:
(1)Doe made a defamatory statement;
(2)the statement was concerning Plaintiff;
(3)the statement was published;
(4)others would understand the statement to be
   defamatory;
(5)the statement was false; and
(6)Doe made the statement with actual malice.
Managing Your Message
   The Streisand Effect
Putting Out Your Message
Putting Out Your Message
Putting Out Your Message
Managing Your Mobile Message
Managing Your Mobile Message
Social Media and H.R.
Social Media and H.R.




•Race        • Ethnicity   • Gender    • Age
• Religion     • Disability   • National Origin
              • Sexual Preference*
Social Media and H.R.




•Invasion of Privacy      • Discrimination
       • FCRA           • Defamation
     • Violating the Terms of Service
Social Media and H.R.

                  INFORMATION
                 AVAILABLE FROM
                   FACEBOOK
                    PROFILES

                  •ORGANIZATIONS
                  •RELATIONSHIP
                     STATUS
                 •POLITICAL VIEWS
                 •RELIGIOUS VIEWS
                     •FRIENDS
                    •ACTIVITIES
                    •INTERESTS
                     •PHOTOS
Social Media and H.R.


I went out and had to get F****** drunk off my      Rode up the elevator this morning with the hottie
A**- Slugg’in through the work day today.           from accounting-I think she totally digs me!!!!




Looking forward to heading to Bible Study           BIG NEWS!! We just found out we’re having
tonight, good times with good people.               twins a boy and a girl!!
Social Media and H.R.
Social Media and H.R.




Balance: Employer Right to Know
vs. Employee Privacy and Freedom
          of Expression
Social Media and H.R.
SOCIAL MEDIA AND
          YOUR COMPANY
                BY: TRAVIS CRABTREE
                713-986-7000
           TCRABTREE@LRMLAW.COM

              Houston
1300 Post Oak Blvd Ste 2000, Houston,                                  www.emedialaw.com
             TX 77056
                                                                        www.lrmlaw.com
                          Dallas
                  1600 Elm St. Ste 4600,
                    Dallas, TX 75201



© 2010 Looper Reed & McGraw, P.C.
The information contained herein is subject to change without notice

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Social Media Law Power Point

  • 1. SOCIAL MEDIA AND YOUR COMPANY BY: TRAVIS CRABTREE AUGUST 4, 2010 www.emedialaw.com BROWN BAG WEBINAR SERIES www.lrmlaw.com © 2010 Looper Reed & McGraw, P.C. The information contained herein is subject to change without notice
  • 2. What is Social Media? Media for social interaction, using highly accessible and scalable publishing techniques using web- based technologies to transform and broadcast media monologues into social media dialogues.
  • 4. Putting Out Your Message The Communications Decency Act
  • 5. Putting Out Your Message CDA-Section 230
  • 6. Putting Out Your Message Immunity [i] whether Defendant is a provider of an interactive computer service; [ii] if the postings at issue are information provided by another information content provider; and [iii] whether Plaintiff’s claims seek to treat Defendant as a publisher or speaker of third party content. CDA-Section 230
  • 7. Putting Out Your Message The Digital Millennium Copyright Act
  • 8. Putting Out Your Message To qualify for the safe harbor protection, the site must: (1) notify the customers of its policy; (2) follow proper notice and takedown procedures; (3) designate a copyright agent with the U.S. Copyright Office; and (4) not have knowledge that the material or activity is infringing or of the fact that the infringing material exists on its network The Digital Millennium Copyright Act
  • 12. Managing Your Message To force sites to unmask anonymity online: (1)Doe made a defamatory statement; (2)the statement was concerning Plaintiff; (3)the statement was published; (4)others would understand the statement to be defamatory; (5)the statement was false; and (6)Doe made the statement with actual malice.
  • 13. Managing Your Message The Streisand Effect
  • 14. Putting Out Your Message
  • 15. Putting Out Your Message
  • 16.
  • 17. Putting Out Your Message
  • 21. Social Media and H.R. •Race • Ethnicity • Gender • Age • Religion • Disability • National Origin • Sexual Preference*
  • 22. Social Media and H.R. •Invasion of Privacy • Discrimination • FCRA • Defamation • Violating the Terms of Service
  • 23. Social Media and H.R. INFORMATION AVAILABLE FROM FACEBOOK PROFILES •ORGANIZATIONS •RELATIONSHIP STATUS •POLITICAL VIEWS •RELIGIOUS VIEWS •FRIENDS •ACTIVITIES •INTERESTS •PHOTOS
  • 24. Social Media and H.R. I went out and had to get F****** drunk off my Rode up the elevator this morning with the hottie A**- Slugg’in through the work day today. from accounting-I think she totally digs me!!!! Looking forward to heading to Bible Study BIG NEWS!! We just found out we’re having tonight, good times with good people. twins a boy and a girl!!
  • 26. Social Media and H.R. Balance: Employer Right to Know vs. Employee Privacy and Freedom of Expression
  • 28. SOCIAL MEDIA AND YOUR COMPANY BY: TRAVIS CRABTREE 713-986-7000 TCRABTREE@LRMLAW.COM Houston 1300 Post Oak Blvd Ste 2000, Houston, www.emedialaw.com TX 77056 www.lrmlaw.com Dallas 1600 Elm St. Ste 4600, Dallas, TX 75201 © 2010 Looper Reed & McGraw, P.C. The information contained herein is subject to change without notice