Social Media Content for Male Audience in Fashion
•
3 recomendaciones•1,523 vistas
The fashion industry is quickly learning that men and women engage and shop differently in the digital sphere.
![[object Object],[object Object],The fashion industry is quickly learning that men are different from women and they engage and shop their way in the digital sphere.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (19)
Destacado
Destacado (20)
Similar a Social Media Content for Male Audience in Fashion
Similar a Social Media Content for Male Audience in Fashion (20)
Último
Último (20)
Social Media Content for Male Audience in Fashion
- 1. Social Media Content Strategies For the male audience in the Fashion & Luxury
Notas del editor
- “ Men prefer their engagement with us to be more focused on increasing their knowledge of the product.” David Duplantis, Coach’s senior voice president of global Web and digital media Brand loyal “ I think that the male psychology actually resonates better with the digital space than the female one. From a commercial perspective, a lot of guys don’t really like [brick-and-mortar] shopping,” Oliver Walsh, founder and chief executive officer of Wednesday London “ Men really like to be inspired or told what to wear and how to wear it. A lot of guys like to learn about other ways to wear what they have.” Mario Muttenthaler, Mr Porter’s head of sales and marketing “ goal driven” shopping For men, focus is on the utility of the bag, providing a reason for purchase that’s sparked by how the purchase solves a problem or necessity,” Minkoff said. men tend to shop later in the day or on Mondays — when purchases they’re considering from the weekend are top of mind. tactical about their purchases. Men want to get to their purchases faster