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Samurai Women and Renaissance Men: Social Media changes business

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Philly Marketing Labs
Philly Marketing Labs

Social Media and how it forces human beings to change - why should we care, where is Social Media heading - and how to develop Social Media Strategies. Covers a framework for personas and channel selection. Presented to Community College of Philadelphia Corporate Solutiosn group on May 13, 2010

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Social Media and the Future of the Web Corporate Solutions, Community College of Philadelphia Skip Shuda, @skipshoe, Skip@TeamAndADream.com May 13, 2010 Samurai Women & Renaissance Men
Key Questions for Today’s Business Person
Key Questions for Today’s Business Person
Key Questions for Today’s Business Person ,[object Object]
Where is Social Media heading?
What do these changes imply for changes in ourselves?  
What should we do about it?,[object Object]
Reinventing ourselves as Samurai Women and Renaissance Men 6
Why should I care? ,[object Object]
25% of search results for the World’s Top 20 largest brands are links to user-generated content. ,[object Object]
Where is this heading? 2010 Est. $716 MM  2014 Est. $3.1 BN Social Media has overtaken porn as the #1 activity on the Web  80% of companies using LinkedIn as a primary tool to find employees 
Where is this heading? 10
What should we do? P.O.S.T.T.T People Objectives Strategy Technology& Tactics Team Time 11
People: Client perspectives walk around INTERIOR EXTERIOR Key market segments Create Personas Demographics Organizations Culture Motivation Key Drivers Key Messages Conversations INDIVIDUAL GROUPS
Objectives: A Baker’s Dozen for Engaging…
In 2010, CMOs will seek to establish a connection between social media and business goals Mashable reports reporting and analysis around three key metrics will grow: 333% tracking revenue increase (F.R.Y.) 174%conversion monitoring 150% average order value ,[object Object]
SOURCE: Olivier Blanchard video blog on Social Media and ROI/F.R.Y.,[object Object]
Strategic Process
Strategic Process
Objectives: A Baker’s Dozen for Engaging…
How Can I manage my time?
Find your TribeNarrow your FocusListenConverse
Building Community: Bagel Spice on Facebook 21
Promote New Product: Orabrush Campaign 22
Customer Service: ComcastCares on Twitter 23
Product Education: Will it Blend? 24 April, 2010 – over 101 million YouTube Views BlendTec increased its sales by 5X $50 gets six (6) million hits in five (5) days
Continuing the Conversation: Philly Emerging Tech for Enterprise Ning 25
Team INSIDE // OUTSOURCE Vision/Strategist Planner Communicators Conductor/ Tim the Tool-man Quant/Analyst 26
Strike up the Band and Jam! 27 Listen to your Tribe Build your Band Build your SMAP Measure your Goals Dynamically Steer toSuccess

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Samurai Women and Renaissance Men: Social Media changes business

Notas del editor

  1. Master Strategists and ImplementersCreating effective teams
  2. Social, Search and AnalyticsInforming our business direction
  3. Credit to Groundswell
  4. http://homebusinessrichmond.com/social-media-payoff
  5. Nod to Role-based Assessment, The Gabriel Institute
  6. Nod to HolacracyDynamic Steering, Six SigmaOperating Rhythm
  7. Embedded Generosity