1. BFM
ENTERPRISE
ay
brea kaw
2011
22 SEPTEMBER 2011
SIME DaRBy
CoNvENTIoN CENTRE
Proudly brought to you by
www.bfm.my

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BFM is thrilled to present the BFM
ENTERPRISE Breakaway 2011,
an open dialogue platform which will
provide a unique opportunity for more
than 500 business owners to gain
insights into issues that matter to
them. To be held on the 22nd
September 2011 (Thursday) at the
Sime Darby Convention Centre, the
inaugural conference and showcase
will feature leading thought leaders
and practitioners and promises
to provide delegates with actionable
Here is a quick look at some of the areas
we will be zooming in on at the conference:
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Survival kit for business start-ups
Taking things up a notch - Pushing your business to the next level
Capitalising on the internet for resources and business growth
From One Entrepreneur to Another - Up close and personal
with leading entrepreneurs
- Money matters - Ways and means of raising capital
WHo WILL aTTEND?
Designed to advance Malaysian - CEOs, Managing Directors,
takeaways across a range of
enterprises, the BFM ENTERPRISE General Managers,
compelling topics.
Breakaway aims to become an Business Owners
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influential gathering of business - Business Start-Ups
For Malaysia to achieve a developed
owners where they come to - Existing and
nation and high income status going
assess and revise their business Potential Entrepreneurs
forward, businesses need to be able
strategies, to acquire new skills - Venture Capitalists
to compete in the global marketplace.
and perspectives and to network - Investors
Themed “The Only Way is UP”; the
with leading players across the - Strategic Partners
forum aims to foster an environment
industry. At this conference, - Regulators Involved in
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for knowledge transfer and idea
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entrepreneurs can get their SME development
exchange to support enterprises
questions answered in a neutral - Trade Development
in their move up the value chain.
forum organized by Malaysia’s Organizations
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BFM89.9 – The Business Station
foremost business station. - Associations
reaches out to businesses across
- Chambers of Commerce
Malaysia and the world and following
With more than 500 business lead- - Vendors, Consultants,
our regular dialogue with consultants,
ers expected at the conference and Specialists and Service Providers
business coaches and entrepreneurs
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showcase, you will meet and - Bankers and Financiers
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from the different industries,
network with: - Media Commentators and
we have developed a programme
Domain Experts
that understands the concerns
of business owners, addresses
top-of-mind pertinent issues and
WHy yoU MUST PaRTNER aND aTTEND?
provides an interactive platform
which draws on the expertise and
• Learn from the best! : The Enterprise Breakaway is the best place for you to
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experience of business experts and
hear and learn from the best in the business. Ask questions, debate ideas and
leading entrepreneurs.
exchange views with the some of the most experienced and successful from
the Malaysian business community.
Prepare to challenge yourself and
the way you currently operate your
• Be inspired. Renew your motivation! : Featuring a mix of case studies,
business! Come and learn from
thought leader presentations, panel discussions, business expert opinions and
industry experts and hear best
open floor discussion sessions, you will leave with new ideas, practical to-do
practices and case studies from some
lists, knowledge and examples to inspire yourself and the rest of your team.
of the best in class entrepreneurs.
You will get a chance to talk to our
• Maximise your networking opportunities : Hundreds of entrepreneurs will
presenters, Freda Liu and Azura
gather at the conference and exhibition and the venue will be buzzing with
Rahman, and also meet some of our
discussions amongst business owners from all types of industries. Learning
inspiring regular guests like Jeevan
from fellow businessmen who have dealt with the problem you are currently
Sahadevan and Shankar Santhiram.
facing will be one of the greatest benefits of attending this conference.
So mark your calendars now and
make the BFM ENTERPRISE
• Keep abreast of key industry developments today : Highlighting a range
Breakaway 2011 the must-attend
of hot topics affecting Malaysian businesses, the Enterprise Breakaway will
forum to acquire fresh insights,
provide insights into key trends and developments shaping the markets today.
to network with your industry peers
The conference is the best way for you to stay informed of the current issues
and most importantly, to propel
that matter to your business now and in the future.
your business ahead!
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BFM ENTERPRISE BREakaWay 2011
C0NFERENCE agENDa
9.00 WELCOME ADDRESS
Malek Ali, Managing Director, BFM89.9 – The Business Station
9.05 Survival Guide for Business Start-Ups: Overcoming Common Pitfalls Creatively
Survival rate of businesses in Malaysia is estimated at about only 40% and failure is often due to
identifiable mistakes commonly experienced by business start-ups. If business owners are better
informed and prepared for the pitfalls ahead, they can increase their chances of survival. Surveys
conducted in the past few years have revealed that challenges regularly faced by businesses in
Malaysia include human resource constraints, managing cashflows, poor management practices,
a lack of access to better technology and low levels of investments in research and development,
just to name a few. In this session, we dissect some of these issues, examine best practices which
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have emerged from the market and identify facilities available in the market which can help equip
your business with the tools you need to sustain your business.
Speaker: Chris S. Thiagarajah, Chief Executive Officer, SkyBus Ventures Sdn Bhd
Speaker: Shankar Santhiram, EQ Training & Development
“Raise Your Game” Regular Guest on Enterprise @ BFM 89.9 - The Business Station
Open dialogue session chaired by Malek Ali and moderated by Freda Liu
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Open floor session facilitated by Freda Liu
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10.05 COFFEE BREAK
10.30 Pushing Boundaries with BFM’s Pimp My Biz:
Insights into How You Can Take Your Business to the Next Level
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In 2010, BFM89.9 – The Business Station featured a series titled “Pimp My Biz” which is aimed at
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helping SMEs push their existing boundaries to take their businesses to the next level. Spanning six
weeks, the programme forced its participants to rethink the way they were operating by taking a closer
look at their businesses with the support of 6 business coaches and consultants. The result?
Participants received professional advice on areas of improvement and action plans needed to drive
the growth of their businesses. In this session, we hear from the participants of the programme,
a summary of their journey so far, how their businesses have transformed following their participation
in the series and how you can “pimp” your business!
> Opening remarks by Freda Liu
Panelist: Joanne Ho, Director, Cupcake Chic
Panelist: Noel Chelliah, Director, DailyMuscle.com
Speaker: Jeevan Sahadevan, Action Coach
“Raise Your Game” Regular Guest on Enterprise @ BFM 89.9 - The Business Station
Open dialogue and open floor session chaired by and moderated by Freda Liu
11.30 Dissecting the Online Treasure Chest:
Tapping the Online Monster for Tools to Succeed in Business
There is a wealth of business tools that are now available online which comes at no costs or at a
fraction of the price you would have had to pay for enterprise software. From marketing your products
to managing your human resources, there are countless economical web-based applications or
freeware which can even be customized to meet your business needs. In this session, the online
wizards will highlight for you some of the best internet resources which you cannot do without and
how you can make the most of it.
Speaker: Irfan Khairi, Internet Marketing Guru
Speaker: Kenneth Yu, CMO, Puppet String Marketing / Twitter Guru, Author of “Twitter Salvation System”
Open dialogue session and open floor session moderated by Azura Rahman
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4. BFM ENTERPRISE BREakaWay 2011
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C0NFERENCE agENDa
12.30 NETWORKING LUNCH
14.00 Money Not Enough?: Understanding the Fundamentals of Seeking Funds
One of the most fundamental challenges which every entrepreneur will face at some point in their
business venture is raising capital. Whether you are seeking funds via a bank loan, government grants,
from business investors, venture capitalists, angel funds or from your friends and family, there are
certain prerequisites which all potential financiers look for when reviewing your business proposition.
In this session, we cross examine the various funding options available, get an insight into what
financiers take into consideration when making their investment decisions and understand how you
can enhance your chances of securing financial support for your business.
Opening remarks by Malek Ali
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Panelist: Tan Swee Yong, Angel Investor
Panelist: Asgari Stephens, Intelligent Capital
Open dialogue and open floor session chaired by Malek Ali and moderated by Freda Liu
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15.00 The Importance of Building a Cohesive Workforce:
A Close Look at the Benefits and Opportunity Costs
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Regardless of the size of the company, employees are key assets to a company. When employees
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work well together as a team, the result is often an engaged and motivated workforce committed to
your organization and achieving its objectives. Hence, building a harmonious, cohesive and resilient
workforce can effectively enhance productivity and business sustainability. In this session, learn how
you can build a cohesive workforce, understand the conflicts that can potentially arise when there
is a lack of synergy among the team and how you can harness the opportunities that come with a
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cohesive workforce.
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Opening remarks by Pete Pereira and Helen Langhammer, Aspire Consulting
The BFM Case Study – Remarks by Malek Ali, Managing Director, BFM89.9 – The Business Station
Open floor session facilitated by Freda Liu
15.45
16.00
> COFFEE BREAK
Entrepreneur in da House!: From One Entrepreneur to Another
From one entrepreneur to another, this is a heart-to-heart session where Malaysia’s foremost
entrepreneurs openly discuss their journeys so far, their trials and tribulations and how they overcame
their challenges. Designed to give you an insight into the makings of a leading business owner,
this session will be your best opportunity to get into their heads to learn how you can become a
successful entrepreneur yourself! An open dialogue platform, this also serves as a mentoring session
amongst entrepreneurs where you are encouraged to seek answers to your burning questions.
Opening remarks by Jeevan Sahadevan, Action Coach
Panelist: Seah Kian Hoe, Director, Heng Hiap Industries Sdn Bhd
Panelist: Mohd Faisal Ahmad Fadzi, Managing Director, Tanamera Tropical Spa Sdn Bhd
Panelist: Gan Te Shen, President, The Entrepreneurs’ Organisation
Panelist: Malek Ali, Managing Director, BFM89.9 – The Business Station
Open dialogue and open floor session moderated by Jeevan Sahadevan and facilitated by Malek Ali
17.00 End of BFM Enterprise Breakaway 2011 Conference
18.00 NETWORKING COCKTAIL
Please note that all topics and speakers are subject to change and are strictly for reference only. This draft is not an
PAGE 03 / 05 indication of the final and confirmed agenda, and speakers indicated could strictly be for future invitation purposes.
For more information on the updated and confirmed agenda and speaker list, please log on to www.bfm.my.

5. BFM ENTERPRISE BREakaWay 2011
PaRTNERSHIP oPPoRTUNITIES
The BFM ENTERPRISE Breakaway, through its interesting and compelling mix of keynote sessions, briefings and
panel discussions, will bring together some of the movers and shakers in Malaysia to discuss common challenges,
learn about new approaches to business and management, innovative products and services, and keep abreast
with the industries’ development and trends.
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This makes the BFM ENTERPRISE Breakaway the most important event for any vendor and service provider that
are serious about their product and service offerings to Malaysian businesses.
PARTNERSHIP PACKAGES
Overall Event Sponsorship Networking Sponsorship
Presenter (maximum 1 only) Cocktail Networking Sponsor (maximum 1 only)
Co-sponsor (maximum 2 only)
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Associate (maximum 10 only)
BFM ENTERPRISE SHoWCaSE 2011
Held in conjunction with the BFM Enterprise Breakaway 2011, the BFM ENTERPRISE Breakaway Showcase will
feature innovative products and services from a host of solution and service providers instrumental in the strategic
> growth and success of a business. These exhibitors will have the attention of more than 500 delegates from
the Malaysian business community expected to attend the BFM Enterprise Breakaway 2011. With an exciting
programme line-up, renowned expert speakers and an extensive industry showcase, this premier event is set to
> become the hub for Malaysian businesses to review and plan their strategies and investments.
SHOWCASE PACKAGES
Basic Booth Premier Booth
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- 9 sq meter bare space for 2 days - 9 sq meter shell scheme for 2 days
- Exhibitors need to appoint their - Premier booth set-up includes:
own designers/planners to build • Partitions
the booth • Single phase power outlet (1)
• Standard lighting with fascia board indicating exhibitor’s name
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CoNTaCT US
For sponsorship/exhibition opportunities, please contact:
Charles Peters
Tel: +603-2035 5900
Email: charles@bfm.my
For registration and/or all other enquiries, please contact:
Annie Wong
Tel: +603-2035 5900
Email: annie@bfm.my
BFM is a 24 hour independent radio station focused on business news and current affairs. The station’s core
programmes span marketing, finance, technology and business productivity to raise the management proficiency
of the Malaysian business community. BFM also offers other programmes that are of interest to their working
professional audience, including health, culture, arts, music and property. BFM can be heard on frequency
FM89.9 in Wilayah Persekutuan, Selangor, Negeri Sembilan and parts of Melaka.
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BFM ENTERPRISE BREakaWay 2011
REgISTRaTIoN FoRM
PLEASE COMPLETE THE FORM AND FAX TO +603-7629 7113
REGISTRATION FEES PER DELEGATE (Please tick only one box)
REGULAR RATE
GROUP RATE (3 or more)
** Each Delegate must complete a separate Registration Form.
DELEGATE’S INFORMATION (Please type or write in block letters)
Dr Mr Mrs Mdm Ms
First Name:
Last Name:
Job Title:
Organisation:
Address:
RM149 each
RM129 each
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Country:
Telephone: Fax:
E-mail:
Secretary’s name (if req.):
Secretary’s tel. & e-mail (if req.):
AUTHORISATION
Name and Position: (If different from above)
Signature Date:
*This booking is invalid without signature.
METHODS OF PAYMENT (Please tick only one box)
Invoices will be sent out automatically upon receipt of registration form. Full payment is required
prior to the conference. We reserve the right to refuse admission if payment is not received on time.
By Bank Cheque
Please make cheque or bank draft to “BFM Media Sdn Bhd” in Ringgit Malaysia. All bank charges to be borne
by payer. Remember to quote invoice number behind each cheque.
By Direct Remittance
Please fax a copy of the bank-in slip to +603-7629 7113 and remember to indicate invoice number.
All bank charges are to be borne by sender. Payment to be made to:
Alliance Bank > Account no : 1206-00-0100-47-570 / Account name : BFM Media Sdn Bhd
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REGISTRATION DETAILS TERMS AND CONDITIONS
BFM ENTEPRISE BREAKAWAY 2011 1. Payment Terms: Following completion and return of the registration form, full payment is required within
DATE: 22 September 2011 (Thursday) 5 working days from receipt of invoice.
VENUE: Sime Darby Convention Centre PLEASE NOTE: Payment must be received 2 weeks prior to the event. We reserve the right to refuse admission
Fee includes admission to all BFM EB2011 activities if payment is not received on time. Payment must be made in MalaysianRinggit.
and EB Showcase on the 22nd September 2011, 2. Cancellation/Substitution: Provided the total fee has been paid, substitutions are allowed 10 working days
conference materials and meals provided at the event. before the BFM Enterprise Breakaway 2011 commences. Otherwise, all bookings carry a 100% cancellation
Fee does not include any travel expenses local or liability immediately after a completed registration form has been received by BFM Media Sdn Bhd. By completing
international, accommodation and other incidentals. this registration form, the delegate agrees that in case of dispute or cancellation of this contract, BFM Media
Sdn Bhd will not be able to mitigate its losses for any less than 100% of the total contract value. If for any reason
HOW TO REGISTER? beyond its control, BFM Media Sdn Bhd decides to cancel or postpone the event, it will not be responsible for
Please complete the registration form covering airfare, hotel or any other travel costs incurred by the Client. The conference fee will not be refunded,
for each delegate and send it to us:- but can be credited to other products or services of BFM Media Sdn Bhd.
By Fax: +603-7629 7113
By Email: events@bfm.my 3. Copyright etc: All intellectual property rights in all materials produced or distributed by BFM Media Sdn Bhd in
By Mail: BFM Media Sdn Bhd connection with this event is expressly reserved and any unauthorised duplication, publication or distribution
5.01 Wisma BU8, 11 Lebuh Bandar Utama, is prohibited.
47800 Petaling Jaya, Selangor 4. Important note: While every reasonable effort will be made to adhere to the advertised package, BFM Media
Sdn Bhd reserves the right to change event dates, sites or location or alter the content and timing of the program
FOR ENQUIRIES & GROUP REGISTRATION, or the speakers without penalty and in such situations, no refunds shall be made. In the event that BFM Media
Please contact Annie Wong: Sdn Bhd permanently cancels the event for any reason whatsoever (including, but not limited to any force majeure
Tel: +603-2035 5900 occurrence), the Client shall receive a credit note for the amount that the Client has paid to such permanently
Fax: +603-7629 7113 cancelled event, valid for up to one year to be used at other products or services of BFM Media Sdn Bhd.
Email: events@bfm.my
5. Governing law: This Agreement shall be governed and construed in accordance with the law of Malaysia and the
parties submit to the exclusive jurisdiction of the Malaysian Courts. However, only BFM Media Sdn Bhd is entitled
Delegates may wish to note that all payments
to waive this right and submit to the jurisdiction of the courts in where the Client’s office is located.
received are processed by BFM Media Sdn Bhd.
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