What makes effective high quality production work

1. What makes effective high
quality production work?

2. Film Trailer
• Effective promotion of the film trailer by making the trailer entertaining
and effective
• Balance of the tension in the trailer and the narrative (not focusing on one)
• Use of a range of settings and actors
• Effective use of camera movement and angles to fit the scene
• Effective use of mise-en-scene
• Range of different shot types
• Effective use of sound that suits the scenes
• Build in tension throughout the trailer

3. Magazine cover
• Conventional use of layout
• Conventional use if image (large picture of actors)
• Range of images
• Use of effective language e.g. effective cover lines
• Strong use of conventional props and mise-en-scene on the main
image
• Use of three to promote the magazine better and make it stand out
• Consistent use of house style

4. Film Poster
• Effective use of image
• Interesting use of copy to promote the film
• Conventional layout
• Use of institutional Elements e.g. logos
• Use of effective house style that suits the film
• Use of conventional font size

5. Film Trailer
• Do not over edit for the sake of it
• Keep the camera steady and do not over use of hand held camera
• Keep the actors in the shot and not miss out part of them e.g. not in
the scene fully
• Make sure the trailer is a trailer and not like a few scenes of the
movie
• Use of institutional indents which take up a large amount of time for
no point
• Relying heavily on stereotypical clichés
• Do not over pack the trailer with lots of different sounds
Things not to do

6. Magazine cover
• Use of a unconventional layout which doesn’t promote the magazine
well
• Use of a large amount of different colours
• Forgetting conventional institutional elements such as logos
• Use of ineffective images such as an image which doesn’t relate to
the movie
• Do not randomly place text and fonts which don’t suit the genre of
the movie or the house style of the magazine
Things not to do

7. Film poster
• Use of unconventional layout such as putting the masthead small in
the corner
• Use of random colours such as yellow and black which don’t suit the
genre/film house style
• Plain layout of the film poster which doesn’t catch the audience’s
attention
• Make sure the film poster and magazine cover have a similar brand
identity and are not completely different
Things not to do