The presentation talks about the pros of using Twitter for Recruiting or Sourcing, Why to use Twitter and How to use it. Gives real examples and then ends with a list of pros of using Twitter for Recruiting

1. Pros of using Twitter for
Recruiting/Sourcing
Rinkie Singh
August 22nd, 2012
Pros of using Twitter for Recruiting or Sourcing is licensed under a Creative Commons Attribution-NonCommercial-
NoDerivs 3.0 Unported License

2. Why do companies use social media to fill
positions?
• To recruit candidates who might not apply otherwise (84
percent)
• To save money (67 percent)
• To increase brand recognition (60 percent)
• To target a specific job level (54 percent)
• To target a specific skill set (52 percent)
• Twitter is an information search engine. With more than
155 million tweets per day, it is now the place for
breaking news.
Source: OnlineDegrees.com
2

3. Companies using Social Media/Social
Networks to support recruitment efforts
Source: Jobvite 2012 Social Recruiting Survey
3

4. Why should Twitter be used?
• Companies are expected to use social media to recruit for more than 80
percent of job openings in 2012 (source: OnlineDegrees.com)
• LinkedIn is a good bet—93% of recruiters have successfully hired
candidates through the professional network. 66% percent of recruiters
look for candidates on Facebook and 54% use Twitter
Source: Jobvite 2012 Social Recruiting Survey
4

5. How can you source using Twitter?
• Go to www.hashtags.org
• Type #Resume and Hit Enter
• You will find Tweets
• Follow hash (#) tags at events
5

6. Gilead Sciences
6

7. Sheila Crowe – Sr. Manager, Strategy Planning and
Operations at GlaxoSmithKline
7

8. LinkedIn Profile
8

9. How should it be used?
• Twitter is about engaging in conversation and adding value
“Hi Sheila, I saw that you tweeted a Biotech event and wanted to share with you my thoughts
and experience about a recent Biotech event I attended at _______________________”
• Take advantage of the ability to build your network – by allowing people to connect with and follow
you (MeetUp.com, Eventbrite.com, Hackforchange.org, etc.)
• Provide good information in your Bio to encourage Followers and include an appropriate link to
learn more about you/your company.
• Follow and engage with people in the professions and industries that you recruit for – in addition to
friends and professional peers (E.g., Gilead Sciences, Genentech, Novartis, etc.)
• Be yourself. People want to follow real people – not auto-tweeters or corporate robots.
9

10. Examples…
10

11. Pros of using Twitter
• Passive Candidate Recruiting: Job Boards work
for active candidates. They are ineffective for
passive candidates.
• More exposure to the brand and company
• Direct Interaction
• Sourcing Recruiter or Networking Recruiter?
• Engage Savvy Job Seekers
11