Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
4. Image Courtesy: Google Images
Imagine assisting your prospect over the phone, to whom
you will need to explain everything in the most
compelling & informative fashion.
6. What is Cornerstone Content?
Cornerstone
Content
Highlights
your core
strengths
Offers rich
resources to
your
audience
Is the
content
that defines
you
7. Why Do I Need Cornerstone Content?
Boost site traffic
Increase the
number of your
subscribers
Strengthen your
SEO efforts
Smoothen and
enhance site
navigation
efforts
Establish your
ownership of
your corner in
your industry
Because! It can…
8. Remember:
Cornerstone Content should act as a relevant,
useful and compelling resource for your site’s visitors.
Image Courtesy: Ken Keis‘ LinkedIn blog
13. Why We Love Copyblogger!
Is a good
example of
cornerstone
content in terms
of need
creation, visuals,
and user
experience.
Copyblogger’s
Cornerstone
Page
14. Why We Love Copyblogger!
First of all, it establishes a need for content marketing.
15. Why We Love Copyblogger!
Secondly, the page offers great visuals coupled with
valuable information and an easy way for people to
access it.
16. Why We Love Copyblogger!
It offers the interested target audience a way to get
started with the entire process.
17. It’s full of resources such as informative eBooks and
content marketing advice, which keeps a visitor
hooked for a long time.