This document summarizes lessons learned from launching 5 mobile apps. It discusses how to build a mobile app focusing on space-driven design, copying other successful apps, and using table views extensively. How to market a mobile app is also addressed, noting that blogs are important but user acquisition is difficult to achieve. Different mobile business models are presented including in-app purchases, sponsored price drops, affiliate marketing, and free versions.

1. Lessons learned from launching 5 apps
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Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

2. Presentations
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3. Toze Labs - TechMeetup - 2012-02-15
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4. 5 ugly apps
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2010 2011 2012
Toze Labs - TechMeetup - 2012-02-15
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5. TvShow Time
managing your shows is now as fun as watching them
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

6. Lessons learned
how to build a mobile app
how to market a mobile app
Customer relationship
Mobile business models
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

7. How to build a mobile app
space driven design
reuse and copy other apps
tableview kingdom
www.cocoacontrols.com / www.iconfinder.com
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

8. How to market a mobile app
we are invisible
appboosters : beware the useless ones
blogs : how to interest them
user pikes are easy, traction is not
be lucky
appannie.com / iphon.fr / freeappmagic / appgratuites.com
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

9. Customer relationship
hard with appstore
direct channel in the app
other direct channels : facebook & twitter
meet them
zendesk.com / uservoice.com / mailchimp.com
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

10. mobile business models
in-app rocks / banners suck
sponsored price-drop
paid apps are hard to sell
Lite version
Affiliation
www.bemyapp.com
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

11. tvshow time
Track, discover and share your tv
shows in a fun and beautiful way
150,000 downloads
5,000€
4 months of development
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

12. Using what we’ve learned
how to build a mobile app great ux & technicaly advanced
how to market a mobile app blog articles - Appboosters
Customer relationship direct channel in the app
Mobile business models affiliation / freemium
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

13. don’t think too much.
try and iterate
Toze Labs - TechMeetup - 2012-02-15
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14. Questions?
Toze Labs - TechMeetup - 2012-02-15
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