Sooqini is a task concierge and marketplace. Busy people are more productive by delegating everyday but essential tasks to our community of more than 18000 people. Sooqini is the safe place to get stuff done

1. TechMeetups
Raj Singh
May 2014
Private
&
Confidential
©
Sooqini
ltd.
2011-­‐14

2. The world of work has changed (again)
• The economy since 2008 has cut us to the bone
• Very few can afford an assistant or many staff
• The rise of the entrepreneur/startup has become
unstoppable
• The rise of the freelancer is also unstoppable
2
Private
&
Confidential
©
Sooqini
ltd.
2011-­‐14
Commi'ed
Capital
raj@sooqini.com
+44-­‐7887-­‐578078

3. London’s Task Concierge & Market
• Sooqini is a task concierge and marketplace
where startups ask for and get services
• We are an enabler of the #newnewwork
• We have built the technology and proved the
concept in London
• Next stop, the world
3
Private
&
Confidential
©
Sooqini
ltd.
2011-­‐14
Commi'ed
Capital
raj@sooqini.com
+44-­‐7887-­‐578078

4. Concierge: Silver Service
• Sooqini’s Silver Service (S3) is a subscription virtual
assistant product
– Perfect for power users
– Great for those with significant time pressures
(like small business owners, busy professionals)
– Easily automated for scalability
– Differentiator v. competition
Plus, it’s a great complementary product for many other service
providers to augment their own offers
4
Commi'ed
Capital
raj@sooqini.com
+44-­‐7887-­‐578078
Private
&
Confidential
©
Sooqini
Limited
2011-­‐14

5. Solving for time (= money)
• Outsource / delegate everything non-core
• Maintain flexibility
• Stay legal
– Mandates v. employment
– Minimum wage
– Confidentiality
– Liability
5
Commi'ed
Capital
raj@sooqini.com
+44-­‐7887-­‐578078
Private
&
Confidential
©
Sooqini
Limited
2011-­‐14

6. Delegating, flexibly
Market Research
• Crowdsourced
wisdom
• Market research
• Mystery Shopping
• Surveys
• Polls
Administrative
• Low-skilled tasks
(e.g. data entry)
• Phone & filing
• Research
• Photography (e.g.
events
Temp/Casual
• Interns
• Stage-specific
staff
• Operational (CFO
etc.), Legal
• Seasonal
• Specialised
Channel
• Customers!
• Advocates
• Social media
curation
• Blogging
Private
&
Confidential
©
Sooqini
ltd.
2013
6
Tech
• Website, app
development /
maintenance

7. How did I get here?
7
• A company man
• A succession of smaller companies
• Venture capital
• Doing the startup thing
Private
&
Confidential
©
Sooqini
ltd.
2013
7

8. What have I learned?
• Your mileage may vary
• Every one works hard, that’s just a given
• Experience helps a lot
• Don’t let the perfect get in the way of the good
• It’s an emotional
rollercoaster
Private
&
Confidential
©
Sooqini
ltd.
2013
8

9. What could you be thinking about?
• Do I really want to do this?
• Not everyone has to be or is an entrepreneur
• No one is born an entrepreneur
• Is my idea the right size for me?
Private
&
Confidential
©
Sooqini
ltd.
2013
9

10. Helpful stuff
• There are a lot of resources to tap into
• Take advice, from everyone
• Be brutally honest with yourself
• Always apply the sunshine rule
• Get data, analyze and act on it
• Keep your ego
out of it
Private
&
Confidential
©
Sooqini
ltd.
2013
10

11. Summary
• Socio-economic changes are driving the
growth in the business model
• Unique position as “Task concierge”
• No-one else has captured the ease of use
and low capital requirements
• Europe is prime territory
• An experienced and well-regarded team
has the ability to execute to plan
11
Commi'ed
Capital
raj@sooqini.com
+44-­‐7887-­‐578078
Private
&
Confidential
©
Sooqini
Limited
2011-­‐14

12. Thank you
Commi'ed
Capital