1. WHY

2. UX

3. MATTERS

4. WHY UX MATTERS
and you should consider it

5. HELLO, MY NAME IS
RUI BARROCA
Mobile UX Consultant

6. 01. WHAT IS UX?
02. THE ROI OF UX
03. DESIGN FOR INTERACTION
04. FROM IDEA TO WIREFRAME
05. TOOLS & TIPS

7. WHAT IS UX?

8. ‘‘ Aspects of how people use an interactive product:
The way it feels in their hands,
how well they understand how it works,
how they feel about it while they’re using it,
how well it serves their purposes
and how well it fits into the entire context
in which they are using it.

9. VALUABLE
CREDIBLE USEFUL
USABLE DESIRABLE
ACCESSIBLE

10. THE ROI OF UX

11. √ INCREASED PRODUCTIVITY
√ REDUCED COSTS
√ INCREASED SALES

12. DESIGN FOR INTERACTION

13. ‘‘
Development of application flows
to facilitate user tasks, defining
how the user interacts with site
’’
functionality

14. ‘‘
Development of application flows
to facilitate user tasks, defining
how the user interacts with site
’’
functionality

15. FROM IDEA TO WIREFRAME

16. WORKSHOPS
BRAINSTORMS System Map
Idea SKETCHES
PAPER PROTOTYPE Wireframes

17. TOOLS & TIPS

18. PEN & PAPER
Post it notes and Moleskin are your best friends

19. WIREFRAME SOFTWARE
Online or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo

20. USER TESTING
Silverback, Crazy Egg, UserVue

21. T IP 01
BUILD • MEASURE • LEARN
The Lean Startup by Eric Ries

22. T IP 02
THE £20 USER TESTING
Buy coffee to a stranger and ask for feedback

23. T IP 03
DON’T WORK ALONE
Find a good UX Partner

24. THANK YOU
FOR MORE ABOUT ME VISIT - WWW.BARRO.CA - @RBARROCA - LINKEDIN