The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
How business can earn more revenue by making an efficient website?
1. How business can earn more revenue by
making an efficient website?
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2. Intro
If you have a business and don’t have a website then it’s almost as if your business doesn’t exist.
Since the evaluation of world wide web, website has been a powerful first impression for the people
who visit the website. And why do people visit website, it’s just for the information. Below are few
points which will put some light on the key factors -
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4. 1. Easy to reach people and less expensive
Media(TV, Newspaper) is the most powerful way to to reach people but it’s expensive. Where as
website is just the opposite it is easy and less expensive.
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6. 2. Generate a lead
Having a website will be more convenient for your customers and leads. Make it easy for your
customers to purchase from you! Many will be more likely to visit your website, rather than driving a
car to your physical location and browsing for your products. From a customer’s point of view, it’s
better for them if they don’t have to ask anything. They can just find what they’re looking for on
your online site.
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8. 3. Worldwide Presence
Local popularity, and what about outside your locality? A website can help you generate more
customers. Not just outside your city, but worldwide. The internet offers a global community. With
a website, your business will be visible around the world.
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10. 4. Accessibility and Availability
Well, you don’t have to close the doors of your website. An online site can be visited anytime of the
day or night.
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12. 5. Analytics and demographic information
No other tool can help you analyzing the outside user it demographic information.
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14. 6. Better relationship and long term clients
Having a website can build better relationships with your customers. You can send messages
instantly to your customers through email. Also, your customers can review your products online and
can also leave feedback for you and your business. As a whole it can turn your customer to be a long
term client, i.e. buying your product / services daily / contractually. It’s give you a chance to gain
more clients that can help your business grow.
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