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How to Make SEO and Social Media Work (and work for YOU)


                     Sponsored by:




                               Chris Smith
                       Chief Evangelist Inman News
                        Facebook.com/InmanNext
3 Chapters Today

Social Media      Strategies and goals help a lot


SEO                   Execute what you can


Crossover      Not exactly PB & J but getting there
Social Media Marketing




Define your audience and establish where you will focus
At Least Where I Would Be...




        The And Economy...
Facebook Strategies
Forget Pages Work Profile
Only 12% Update Profile Daily

Avg User 130 Friends - Import Contacts

Push vs Pull - Writing On Walls

Hallways vs Private Offices

Fishing For Targeted Leads - Posts By Everyone

Messages - Open Rates Are Better

Start A Group Pages Are Failing
Twitter Is Stupid...

Geo Location Is Second To None

Search.Twitter.com for keywords

Research Hashtags

Use Klout Metrics and Columns

Hootsuite Helps A LOT
YouTube
Host videos there serve them on your site via embed

Keywords really matter in title and description

URL placement in description is huge

Use related categories and tags of popular videos

Layover domain name onto video
LinkedIn

5 Recommendations Minimum

Promote Your Profile On Your Site w Custom Badge

The New BBB

http://www.linkedin.com/in/chrissmth

Keywords Matter Here As Well
Foursquare
Starts doesn’t end with check in

Virtual Bread Crumbs

Your Brand surfaces daily

The Corcoran Group 3,000 eyes a month?

https://foursquare.com/corcoran_group

https://foursquare.com/business/brands
SEO - Search Engine Optimization - Google Keyword Tool
Link Building Is Really A Secret Sauce




Google Alerts, Breaking Down IDX, Linking Within Keywords
Properly Tagging Images Matters




      Filename and ALT text
Content Management System
Crossover Opportunities
 Facebook Notes Tab - RSS Blogroll Facebook.com/MariSmith

 Facebook Page Names and URL’s

 Change Link Text In Updates

 Google +1 could be huge




http://www.google.com/webmasters/+1/button/
Visual Cues Via Google+




http://www.mytechopinion.com/
Why Have SM Profiles Everywhere?




  Google Search: Elisa Dewees
      Online Reputation Management Through SEO and Social
Want to know more? Contact us today.



          www.homefinder.com/websites
            sales@homefinder.com
                 888.401.4067

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Search Engine Optimization and Social Media for Real Estate

  • 1. How to Make SEO and Social Media Work (and work for YOU) Sponsored by: Chris Smith Chief Evangelist Inman News Facebook.com/InmanNext
  • 2. 3 Chapters Today Social Media Strategies and goals help a lot SEO Execute what you can Crossover Not exactly PB & J but getting there
  • 3.
  • 4. Social Media Marketing Define your audience and establish where you will focus
  • 5. At Least Where I Would Be... The And Economy...
  • 7. Forget Pages Work Profile Only 12% Update Profile Daily Avg User 130 Friends - Import Contacts Push vs Pull - Writing On Walls Hallways vs Private Offices Fishing For Targeted Leads - Posts By Everyone Messages - Open Rates Are Better Start A Group Pages Are Failing
  • 8. Twitter Is Stupid... Geo Location Is Second To None Search.Twitter.com for keywords Research Hashtags Use Klout Metrics and Columns Hootsuite Helps A LOT
  • 9. YouTube Host videos there serve them on your site via embed Keywords really matter in title and description URL placement in description is huge Use related categories and tags of popular videos Layover domain name onto video
  • 10. LinkedIn 5 Recommendations Minimum Promote Your Profile On Your Site w Custom Badge The New BBB http://www.linkedin.com/in/chrissmth Keywords Matter Here As Well
  • 11. Foursquare Starts doesn’t end with check in Virtual Bread Crumbs Your Brand surfaces daily The Corcoran Group 3,000 eyes a month? https://foursquare.com/corcoran_group https://foursquare.com/business/brands
  • 12.
  • 13. SEO - Search Engine Optimization - Google Keyword Tool
  • 14. Link Building Is Really A Secret Sauce Google Alerts, Breaking Down IDX, Linking Within Keywords
  • 15. Properly Tagging Images Matters Filename and ALT text
  • 17. Crossover Opportunities Facebook Notes Tab - RSS Blogroll Facebook.com/MariSmith Facebook Page Names and URL’s Change Link Text In Updates Google +1 could be huge http://www.google.com/webmasters/+1/button/
  • 18. Visual Cues Via Google+ http://www.mytechopinion.com/
  • 19. Why Have SM Profiles Everywhere? Google Search: Elisa Dewees Online Reputation Management Through SEO and Social
  • 20. Want to know more? Contact us today. www.homefinder.com/websites sales@homefinder.com 888.401.4067

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