The vast majority of startups fail NOT because they couldn’t build a product... but because nobody wanted the product. 没人要你的产品!

1. #LeanStartupMachine# @techyizu
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2. SOMETHING IS
FUNDAMENTALLY
WRONG
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3. Friday, June 29, 12

4. Friday, June 29, 12

5. Why do startups fail?
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6. Big Idea #1
The vast majority of startups fail
NOT because they couldn’t
build a product...
but because nobody wanted the product.
没人要你的产品
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7. Why do startups succeed?
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8. Big Idea #2
“The vast majority of
[successful] startups
abandoned their initial plans
and learned what would and
would not work in the market.”
-Clayton Christensen, The Innovator’s Dilemma
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9. FAILURE
The Secret to Success
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10. Question Your Assumptions
Human brain is wired to
assume
Canvas = Think like a Scientist
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11. Get Out of the Building
&
Talk to People
走出办公楼，
与客户交流和学习
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12. GOOBing is HARD
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13. WHAT’S AN MVP?
MVP是什麽？
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14. Definition
The minimum amount of
effort you have to exert to
complete exactly one turn
of the Build-Measure-Learn
feedback loop.
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15. MVP = EXPERIMENT
MVP = 最小可行产品
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16. MVP Explained
1. MVP = EXPERIMENT
2. Test your riskiest assumption
测试风险最高的假设
3. Look for invalidation or currency
获取客户的否定或认可
4. Confirmation Bias & Observer Bias
证实偏误 ＆ 观察者期望效应
5. FAKE IT
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17. 可行性
风险
已知 未知
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18. MVP Stages
1. Problem Exploration
问题探索
2. Product Pitch
产品推介
3. Concierge
产品试配
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19. MVP Stages
1.Problem Exploration 问题探索:
exists? who?
2.Product Pitch 产品推介:
collect currency
3.Concierge 产品试配:
deliver customer experience
Stages increase in opportunity cost
机会成本提高
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20. Find Early Adopters
早期采纳者：
“FOAMING AT THE MOUTH”
1. Have the problem
2. Know they have the problem
3. Searched for a solution
4. Hacked their own solution
5. Have budget for a solution
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21. 3-POINT INTERVIEW
1. Has [insert specific problem] been a
problem for you? (context)
你是否有过【插入问题】?
2. Tell me about the last time you dealt with
this problem? (story)
告诉我你上⼀一次有【插入问题】的情况或故事。
3. What’s your ideal solution for this?
(solution)
对你来说,解决那个情况的最佳方案是什么?
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22. remember...
OBJECTIVE:
Learn
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23. Validation Canvas
• Canvas is a communication tool
• 5-7 words in black sharpie
• WRITE IN ALL CAPS
• Mentors will enforce strongly
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24. Canvas Demo
bit.ly/lsm-canvasvideo
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