Digital marketing in 2015 by @tecmark (Power 50 Summit 2014)
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Tecmark's presentation on Digital Marketing in 2015 - Power 50 Summit March 2014).
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Digital marketing in 2015 by @tecmark (Power 50 Summit 2014)
- 1. DIGITAL MARKETING IN 2015 STACEY CAVANAGH HEAD OF SEARCH TECMARK @tecmark
- 2. @tecmark 9 MONTHS IN THE REAL WORLD…
- 3. @tecmark A LIFETIME IN THE DIGITAL MARKETING WORLD.
- 4. @tecmark £2.74 BILLION FORECASTED ONLINE UK GAMBLING MARKET IN 2015 Source: http://www.gamblingdata.com/
- 10. @tecmark http://goo.gl/FlKUx5 CONTENT AND SOCIAL ARE ABOUT ENGAGING FANS
- 11. @tecmark http://goo.gl/FlKUx5 AND SEO IS ABOUT CONTENT AND SOCIAL…
- 17. @tecmark CONTENT. BRANDING. MOBILE. SOCIAL. USER EXPERIENCE.
- 18. @tecmark SOME THINGS WON’T BE MUCH DIFFERENT
- 19. @tecmark GOOGLE WILL STILL DOMINATE THE MARKET.
- 20. @tecmark
- 21. @tecmark
- 22. @tecmark THE GOALS OF SEARCH ENGINES WILL STILL BE THE SAME.
- 25. @tecmark AND THE FOCUS NOW IS ON BEING THE QUALITY RESULT.
- 29. @tecmark NOT JUST AN APP. YOUR WEBSITE TOO.
- 30. @tecmark IF YOUR PHONE DOESN’T DISPLAY FLASH, GOOGLE WILL NOT SHOW FLASH SITES IN YOUR RESULTS. Matt Cutts of Google at Pubcon in October 2013
- 31. @tecmark IF YOUR WEBSITE ROUTES ALL MOBILE TRAFFIC TO THE HOMEPAGE RATHER THAN THE INTERNAL PAGE THE USER WAS ATTEMPTING TO VISIT, IT WILL BE RANKED LOWER. Matt Cutts of Google at Pubcon in October 2013
- 32. @tecmark IF YOUR SITE IS SLOW ON MOBILES, GOOGLE IS LESS LIKELY TO RANK IT. Matt Cutts of Google at Pubcon in October 2013
- 33. @tecmark HAVING A MOBILE SITE IS JUST THE START.
- 35. @tecmark ON 19TH MARCH 2014, UX RECOMMENDATIONS CAME OUT OF BETA.
- 37. @tecmark MOBILE READY MEANS: • Loading quickly on mobile
- 38. @tecmark MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen
- 39. @tecmark MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see
- 40. @tecmark MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see • Enabling users to read without pinching and zooming!
- 41. @tecmark GOOGLE’S ALGORITHMS STILL WON’T BE GOOD ENOUGH TO STOP LINK SPAM
- 42. @tecmark CUE THE MANUAL ACTIONS TEAM
- 47. @tecmark OFF PAGE IS (AND WILL BE INCREASINGLY) MORE THAN JUST LINKS
- 49. @tecmark BRAND SEARCH VOLUME WILL MATTER MORE
- 53. @tecmark NO DIRECT IMPACT ON SEARCH RANKINGS https://www.youtube.com/watch?v=udqtSM-6QbQ
- 55. @tecmark DIRECT INFLUENCE ON FANS. DIRECT INFLUENCE ON SALES.
- 57. @tecmark
- 58. @tecmark • 300 million users
- 59. @tecmark • 300 million users • 20 million unique monthly mobile users
- 60. @tecmark • 300 million users • 20 million unique monthly mobile users • 4% of European social sharing
- 62. @tecmark THE LINE BETWEEN BRANDS AND PUBLISHERS WILL BE EVEN MORE BLURRED
- 63. @tecmark THERE WILL BE EVEN MORE CONTENT TO COMPETE WITH
- 64. @tecmark BEING SEEN WILL BE TOUGHER.
- 65. @tecmark BUT THOSE GETTING CONTENT MARKETING RIGHT WILL LOWER THEIR CPA. http://offers.hubspot.com/2013-state-of-inbound-marketing
- 67. @tecmark
- 68. @tecmark
- 71. @tecmark MORE PAID MEDIA WILL BE USED TO LEVERAGE CONTENT MARKETING
- 72. @tecmark
- 74. @tecmark WE’LL SEE MORE OF THIS…
- 76. @tecmark GOOGLE COULD BECOME A COMPETITOR FOR YOUR AFFILIATES.
- 77. @tecmark
- 78. @tecmark
- 79. @tecmark
- 80. @tecmark
- 84. @tecmark I’M NOT SAYING IT WILL HAPPEN.
- 86. @tecmark AND GOOGLE HAS A TRACK RECORD
- 88. @tecmark CHALLENGES • Google increasingly playing the role of the comparison site
- 89. @tecmark CHALLENGES • Google increasingly playing the role of the comparison site • Paid linking tactics being hammered down on even more. This presents a huge challenge in industries that have historically relied on them.
- 90. @tecmark CHALLENGES • Google increasingly playing the role of the comparison site • More noise in the content landscape and an increased need to compete effectively • More screens. Higher consumer demand for speed. Higher demand from Google for fast user experiences
- 91. @tecmark OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost.
- 92. @tecmark OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. • Google Plus. Google has to make this work and WILL. Thus far, few companies are doing this particularly well.
- 93. @tecmark OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. • Google Plus. Google has to make this work and WILL. Thus far, few companies are doing this particularly well. • Content marketing, done right, lowers CPA and increases loyalty