1. @wwe Audience Report
Key Metrics: @wwe | December - 1 - 2012
@wwe had 1,939,099 Twitter followers and we've classified the ones we could into Consumer, Business,
Total Audience
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
1,939,099 and spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @wwe 's audience is, compared to the average Twitter account -
Social Pull
1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
599x gauged by how well connected @wwe 's Twitter followers are across sixty social sites, compared to the
average consumer. A higher Pull suggests you have important people in your audience, and are thus better
wwe
able to spread your message far and wide.
@wwe | Jul 16 2007
The official Twitter feed of WWE and its
Superstars & Divas, featuring the latest breaking Identified Audience
news, photos, features and videos from
http://WWE.com.
Tweets 30,472
Followers 1,940,244
Following 171
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
@wwe's followers has 418
connections across all
social media platforms.
Therefore, @wwe can
potentially indirectly reach
102,513,124 (245,489 x
418) people.
AVERAGE
NETWORK SIZE
Audience Interests Insights
wwe Insights :
- Compared to the average
@wwe | Jul 16 2007 audience, @wwe's
audience's top three
interests are Sport, Music,
The official Twitter feed of WWE and its and Movies.
Superstars & Divas, featuring the latest breaking
news, photos, features and videos from
http://WWE.com.
Tweets 30,472
Followers 1,940,244
Following 171 INTEREST
AFFINITY
2