Return on relationship 4.12.12
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Return on relationship 4.12.12
- 1. TM Return on Relationship… @TedRubin TedRubin.com Chief Social Marketing Officer Collective Bias tedrubin@collectivebias.com
- 3. TM Subtitle Fans, Friends, Followers Audience? Or Asset?
- 7. TM Social is a facilitator of relationships, it is not the relationship itself!
- 8. TM Return on Relationship… JetBlue Gets It!
- 9. TM Trust is Built • Based on interaction • Consistency • True to your word, authentic, and genuine
- 10. TM Return on Relationship… 1. Listen 2. Make it be about THEM 3. Ask “How can I serve you?” 4. Aim for Ongoing Engagement 5. Know the People in Your Audience
- 11. TM You know what doesn’t work for a social media strategy? NOT BEING SOCIAL.
- 12. TM Think REPUTATION, not ranking… CONNECTION, not network… LOYALTY, not celebrity.
- 13. TM A “Brand” is what a business does, and a “Reputation” is what people remember.
- 14. TM Social Media drives engagement, engagement drives loyalty, loyalty correlates directly to increased sales. ROR (#RonR) = ROI
- 15. TM Relationships ARE the new currency – honor them, invest in them, and start measuring your ROR!
- 16. TM Awareness = Revenues Differentiators = Margins Authenticity = Loyalty All Measurable AND = Increased Sales/Profits.
- 17. TM Return on Relationship… Return on Relationship™ Book by Ted Rubin Due out in August. Sign up here for advance notice of release… ReturnonRelationshipBook.co m