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Recruitment Branding - TalentNet Live Interactive Austin

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Teela Jackson
Teela Jackson
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RECRUITMENT BRANDING Teela Jackson Friday, March 8, 2013 TalentNet Interactive Austin, TX Twitter: @teelajackson
Recruitment Branding AGENDA 1 What is Recruitment Branding? 2 What is the Business Case? 3 Employee Value Proposition 4 Walk the Walk 5 Highlights 6 Building a Recruitment Brand
Teela Jackson  Director of Talent Delivery with Talent Connections  SHRM Atlanta President-Elect  10+ Years of Executive Recruiting Experience in Agency and Corporate Environments  Co-Founder of www.recruiterchicks.com Blog  Faculty with Career Spa  MAC Makeup Pro Card Member  Atlanta Falcons Fan
What is a Recruiting Brand?
What is a Recruiting Brand? Key Considerations: Company Business Model Company Culture Corporate Brand  Starts with Human Resources/Recruiting  Partner with Communications & Marketing  Partners/Agency
Recruitment Brand
The Business Case for Recruitment Branding • Differentiate Your Brand • Stand Out • Employer of Choice Results: • Better Quality • Targeted • Diverse • Employer of Choice • Stand out in the Crowd
The Business Case Recruitment Branding -LinkedIn, The State of Employer Branding
Employee Value Proposition TowersWatson
Employee Value Proposition YES BANK India www.yesbank.in
No one knows your message better than you. -Chris Collier, Director HR Southern Company
Recruiting Branding Engage Your Current Employees  Who Are Your Influencers?  Who Represents Your Company in the Marketplace/Community?  Who is on ‘Team Get It Done?’
Recruitment Branding Channels • What is your Inspiring/Compelling Story? • Informal vs. Formal • Online vs. In-Person • Professional Organizations • Hobbies & Interests
We have a collaborative culture and want to convey that along with our unique work environment through our recruitment brand initiatives. - Mike Grindell, Chief Administrative Officer 22Squared
Recruitment Branding
Recruitment Branding
Recruitment Branding
Your Recruitment Brand starts with YOU!
Steps to Building a Recruitment Brand 1. Identify your Key Stakeholders 2. Use your company brand message as the foundation 3. Make sure the Company Culture is interwoven 4. Engage employees in the process of identifying your Employee Value Proposition 5. Identify the Marketing Channels you need to target 6. Define Measurable Metrics to show RESULTS 7. Share Your WINS!
Brands Highlights
QUESTIONS? Your Logo
THANK YOU TalentNet Live Interactive! Teela Jackson Director of Talent Delivery Talent Connections, LLC teelajackson@talentconnections.net Twitter: @teelajackson LinkedIn: www.linkedin.com/in/teelajackson

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Recruitment Branding - TalentNet Live Interactive Austin

  • 1. RECRUITMENT BRANDING Teela Jackson Friday, March 8, 2013 TalentNet Interactive Austin, TX Twitter: @teelajackson
  • 2. Recruitment Branding AGENDA 1 What is Recruitment Branding? 2 What is the Business Case? 3 Employee Value Proposition 4 Walk the Walk 5 Highlights 6 Building a Recruitment Brand
  • 3. Teela Jackson  Director of Talent Delivery with Talent Connections  SHRM Atlanta President-Elect  10+ Years of Executive Recruiting Experience in Agency and Corporate Environments  Co-Founder of www.recruiterchicks.com Blog  Faculty with Career Spa  MAC Makeup Pro Card Member  Atlanta Falcons Fan
  • 4. What is a Recruiting Brand?
  • 5. What is a Recruiting Brand? Key Considerations: Company Business Model Company Culture Corporate Brand  Starts with Human Resources/Recruiting  Partner with Communications & Marketing  Partners/Agency
  • 7. The Business Case for Recruitment Branding • Differentiate Your Brand • Stand Out • Employer of Choice Results: • Better Quality • Targeted • Diverse • Employer of Choice • Stand out in the Crowd
  • 8. The Business Case Recruitment Branding -LinkedIn, The State of Employer Branding
  • 10. Employee Value Proposition YES BANK India www.yesbank.in
  • 11. No one knows your message better than you. -Chris Collier, Director HR Southern Company
  • 12. Recruiting Branding Engage Your Current Employees  Who Are Your Influencers?  Who Represents Your Company in the Marketplace/Community?  Who is on ‘Team Get It Done?’
  • 13. Recruitment Branding Channels • What is your Inspiring/Compelling Story? • Informal vs. Formal • Online vs. In-Person • Professional Organizations • Hobbies & Interests
  • 14. We have a collaborative culture and want to convey that along with our unique work environment through our recruitment brand initiatives. - Mike Grindell, Chief Administrative Officer 22Squared
  • 18. Your Recruitment Brand starts with YOU!
  • 19. Steps to Building a Recruitment Brand 1. Identify your Key Stakeholders 2. Use your company brand message as the foundation 3. Make sure the Company Culture is interwoven 4. Engage employees in the process of identifying your Employee Value Proposition 5. Identify the Marketing Channels you need to target 6. Define Measurable Metrics to show RESULTS 7. Share Your WINS!
  • 21. QUESTIONS? Your Logo
  • 22. THANK YOU TalentNet Live Interactive! Teela Jackson Director of Talent Delivery Talent Connections, LLC teelajackson@talentconnections.net Twitter: @teelajackson LinkedIn: www.linkedin.com/in/teelajackson

Notas del editor

  1. 22Squared Culture -