1.
RECRUITMENT BRANDING
Teela Jackson
Friday, March 8, 2013
TalentNet Interactive
Austin, TX
Twitter: @teelajackson

2.
Recruitment Branding
AGENDA
1 What is Recruitment Branding?
2 What is the Business Case?
3 Employee Value Proposition
4
Walk the Walk
5
Highlights
6
Building a Recruitment Brand

3.
Teela Jackson
 Director of Talent Delivery with Talent Connections
 SHRM Atlanta President-Elect
 10+ Years of Executive Recruiting Experience in Agency
and Corporate Environments
 Co-Founder of www.recruiterchicks.com Blog
 Faculty with Career Spa
 MAC Makeup Pro Card Member
 Atlanta Falcons Fan

4.
What is a Recruiting Brand?

5.
What is a Recruiting Brand?
Key Considerations:
Company Business Model
Company Culture
Corporate Brand
 Starts with Human Resources/Recruiting
 Partner with Communications &
Marketing
 Partners/Agency

6.
Recruitment Brand

7.
The Business Case for
Recruitment Branding
• Differentiate Your Brand
• Stand Out
• Employer of Choice
Results:
• Better Quality
• Targeted
• Diverse
• Employer of Choice
• Stand out in the Crowd

8.
The Business Case
Recruitment Branding
-LinkedIn, The State
of Employer Branding

9.
Employee Value Proposition
TowersWatson

10.
Employee Value Proposition
YES BANK India
www.yesbank.in

11.
No one knows your message
better than you.
-Chris Collier, Director HR
Southern Company

12.
Recruiting Branding
Engage Your Current Employees
 Who Are Your Influencers?
 Who Represents Your
Company in the
Marketplace/Community?
 Who is on ‘Team Get It
Done?’

13.
Recruitment Branding
Channels
• What is your Inspiring/Compelling Story?
• Informal vs. Formal
• Online vs. In-Person
• Professional Organizations
• Hobbies & Interests

14.
We have a collaborative culture and want to
convey that along with our unique work
environment through our recruitment brand
initiatives.
- Mike Grindell, Chief Administrative Officer
22Squared

15.
Recruitment Branding

16.
Recruitment Branding

17.
Recruitment Branding

18.
Your Recruitment Brand starts
with YOU!

19.
Steps to Building a Recruitment
Brand
1. Identify your Key Stakeholders
2. Use your company brand message as the foundation
3. Make sure the Company Culture is interwoven
4. Engage employees in the process of identifying your
Employee Value Proposition
5. Identify the Marketing Channels you need to target
6. Define Measurable Metrics to show RESULTS
7. Share Your WINS!

20.
Brands Highlights

21.
QUESTIONS?
Your Logo

22.
THANK YOU TalentNet Live Interactive!
Teela Jackson
Director of Talent Delivery
Talent Connections, LLC
teelajackson@talentconnections.net
Twitter: @teelajackson
LinkedIn: www.linkedin.com/in/teelajackson