Statistics notes ,it includes mean to index numbers
We took a peak at what 2,200 Yogurt Products had to say
1. YOGURT
BRAND
rBST FREE
(synthetic growth hormone)
CHOBANI
DANNON
FAGE
LA YOGURT
NANCY’S
STONYFIELD
YO CRUNCH
YOPLAIT
WALLABY
YOGURT
SHELF
LIVE VIEW INTO THE
TOP MARKETING CLAIMS IN YOGURT
CultureClaim
GlutenFree
LowFat
FatFree
Greek
Vitamin
Probiotic
Organic
AllNatural
41%
37%
36%
35%
27%
17%
14%
9%
WE ALL HAVE OUR GO TO BRAND. HOW
DOES YOURS RANK COMPARED TO OTHERS?
COMPARING
BRANDS
44%In just half a decade, one of the worst
economic periods of the 20th century,
sales of Greek yogurt grew 2500% to a
staggering 1.5 Billion a year! - NPR
WWW.LABELINSIGHT.COM | 888.787.4386 | 611 NORTH 10TH STREET, SUITE 570, ST. LOUIS, MO 63101
FOOD SHELVES ADVERTISING PROTEIN CONTENT
14%
of people are
motivated to
purchase Greek
Yogurt for its high
protein content
RISING GREEK YOGURT POPULARITY
PROBIOTIC
CULTURES
GREEK
OPTION
ORGANIC
OPTION
VEGAN
OPTION
LOW
CALORIE
OPTION
NO ARTIFICIAL
FLAVORS, SWEETENERS,
OR PRESERVATIVES
*19%
*20%
*39%
YOGURT IS CONSUMED
MORE OFTEN AT ALL EATING OCCASIONS!
*Percentage increases over the last
five years ~NPD
BREAKFAST
SNACKING
DINNER
OF YOGURT
CONSUMPTIONTAKES PLACE IN THE HOME ~NPD
3/4
IN YOGURT
Sweeteners WE’RE TRYING TO BROADEN THE
TIME AT WHICH YOU’D THINK TO
EAT YOGURT.” ~CHOBANI MARKETING
FRUCTOSE
EVAPORATED CANE JUICE
HONEY
STEVIA
AGAVE
9%
9%
6%
4%
2%
Natural Sweeteners
YOGURT CAPITALIZES ON
THE GLUTEN FREE TREND
Yogurts are naturally gluten free foods.
Nearly 1/2 have capitalized on the
popularity of this trend by labeling their
products as such, with no ingredient
reformulation required.
1683 NATURALLY GLUTEN FREE YOGURTS
734 GLUTEN
FREE CLAIM
YOGURT
0
2.5
5
7.5
10
PERCENTAGE
FROZEN APPS. &
HORS D’OEUVRES
ENERGY &
NUTRITION BARS
CANNED
SEAFOOD
CEREAL ENERGY, PROTEIN & MUSCLE
RECOVERY DRINKS
VEGANS DON’T HAVE TO
SACRIFICE PROTEIN
Soy represents a heart healthy high
protein option.
LabelINSIGHT is the industry’s
most powerful and innovative
product insight exchange,
providing manufacturers and
retailers a live view into the
grocery marketplace.
Some flavored yogurts have more
than 6 teaspoons of sugar. This is the
recommended daily intake for women,
according to the American Heart Association,
and 2/3 the amount for men. ~Today Health
Protein has transcended the sports nutrition category and gone mainstream.
Yogurt leads all product categories in marketing its protein content.
GREEKYOGURT
REGULARYOGURT
VEGANSOYYOGURT
VEGANSOYFREE
0
50%100%
HEART HEALTHY GOOD SOURCE OF PROTEIN
YOGURT’S POPULARITY
& HEALTH HALO HAVE
PROPELLED A SPILL-OVER
INTO PRODUCT CATEGORIES.
~PACKAGED FACTS REPORT.
POPCORN, PEANUTS, SEEDS
& RELATED SNACKS
BABY FOOD SHELF
DIPS & SALSA
ENERGY & NUTRITION BARS
SALAD DRESSING &
MAYONNAISE
9%
8%
6%
6%
6%
consecutive years of growth.
U.S RETAIL SALES
OF YOGURT HAVE
{will reach 9.3 billion by 2017}