It's an assignment in High technology Entrepreneurship course. I have to pick some new venture and think about its business model , SWOT analysis and 6-force model. that goes to this presentation.

1. 23andMe
genetics just got personal.
High-Technology Entrepreneurship
Computer Engineering, Chulalongkorn University

2. Agenda
● Company Overview
●
Business Model
●
Background , Challenge and Resolution
●
Six forces Model Analysis
●
SWOT Analysis
●
New Venture Analysis
● Questions

3. Company Overview

4. What does 23andMe do?
• Find out what the latest genetic
discoveries mean for you.
Information on 80+ traits and diseases, with more added monthly.
• Compare your genes with friends, family
and the world.
Tools for side-by-side comparisons, family inheritance and global similarity.
• Decipher the history written in your genes.
Ancestry features trace continental origins plus parental lineage.

5. A high-density, custom genome scan.