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Advertising

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Tejinderpal Bhangu
Tejinderpal Bhangu

Paid form of non-personal communication about an organization, product, service or idea from an identified sponsor, using mass media to persuade or influence an audience

Empresariales
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A dvertising
Advertising ,[object Object],[object Object],[object Object]
Who needs advertising? ,[object Object],[object Object],[object Object]
Who needs advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who needs advertising?
[object Object],[object Object],Who needs advertising?
What is ADVERTISING? ,[object Object],[object Object]
What is ADVERTISING? ,[object Object],[object Object]
What really is Advertising? ,[object Object],[object Object],[object Object]
What really is Advertising? ,[object Object],[object Object]
What really is Advertising? ,[object Object],[object Object]
Importance of Advertising ,[object Object],[object Object],[object Object]
Importance of Advertising ,[object Object],[object Object]
Importance of advertising ,[object Object],[object Object],[object Object]
Role of Advertising in Brand Promotion ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How does advertising work?
How does advertising work? ,[object Object],[object Object],[object Object],[object Object]
How does advertising work? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How does advertising work?
Importance of advertising ,[object Object],[object Object],[object Object]
Importance of advertising ,[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object]
Avis v/s Hertz (Rent-a-car)
How is good advertising created? ,[object Object],[object Object]
Why people buy? ,[object Object],[object Object]
Types of benefits ,[object Object],[object Object],[object Object]
Objective benefits ,[object Object],[object Object],[object Object],Example - “Hawkins pressure cooker cooks quickest with least trouble and greatest safety”
Subjective benefits ,[object Object],[object Object],[object Object]
Values oriented benefits ,[object Object],[object Object],[object Object]
Classification of Advertising ,[object Object],[object Object]
What client expect from their advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Biggest risk in advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Should we take risks in advertising? ,[object Object],[object Object],[object Object]
T H A N K Y O U !!

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