The most comprehensive and effective course on web designing available in India from Tekno Point - India's most reputed training company on latest in web technologies. Benefit from our experience of training over 5000 IT professionals.

1. © 2014 Tekno Point. All Rights Reserved.
BECOME A
PROFESSIONAL
WEB DESIGNER

2. © 2014 Tekno Point. All Rights Reserved.
about Tekno Point
Anything which creates a situation in which change
can occur. Tekno Point positions itself as a catalyst for
adoption of latest in Adobe Products.Cat-a-lyst
company in India to introduce training on ActionScript, Flex, HTML5, latest versions
of Adobe products, CompTIA CTT+, CQ and Adobe Marketing Cloud - Site Catalyst.
With so many 1st's, you can Trust us to make you part of an upcoming technology
before time and get the maximum along with growth of the technology.1st
5000 Number of working professionals Tekno Point has trained in the last
13 years.

3. © 2014 Tekno Point. All Rights Reserved.
Our Clientele
And
many
more …

4. © 2014 Tekno Point. All Rights Reserved.
What’s unique about Tekno Point
Training Consulting Interactive
Our
Uniqueness
Trained over
5000 working
professionals
Delivered
> 1 million
man-hours
Delivered
300+ Projects
Pre-trained
Resources
Latest
Technology
Best
Practices

5. © 2014 Tekno Point. All Rights Reserved.
Evolution of Web design
The history of web design and its
effect on designing as a career.

6. © 2014 Tekno Point. All Rights Reserved.
 In the beginning of the Web Era, the term design did not
exist, no one was interested in the aesthetics of a website.
 Here, a web designer was nothing more than a writer, a
special writer that was able to write online the information.
The First Website
Source: http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html
The early eras
 The status of the web designer evolved and now he is an
artist that constantly combines the information with the
aesthetics to make the navigational process more enjoyable
to the user.
 The beauty of a good design impressed the Internet users.
 With the advent of Flash, designers got new capabilities to
deliver good designs and coding evolved at the same time
with the design.
 Designers became aware that there is a fine but clear shift
from just a illustrator to someone who can also code.Flash & web 2.0
The middleages

7. © 2014 Tekno Point. All Rights Reserved.
 Today a user is able to access a website
from a multitude of devices with
different screen sizes – This is a real
challenge for a web designer.
 Today the web designers are moving
towards creating complex sites similar
to mobile apps, but at the same time,
making sure that these are perfectly
rendered no matter what device is
used.
 The new web designer is expected to
know about all the new devices and
also to deliver designs that work
perfectly on each one of them.
The State of the Web Today
A ResponsiveWebsite today

8. © 2014 Tekno Point. All Rights Reserved.
Web designing as a career ?
Why web designing as a career
makes sense.

9. © 2014 Tekno Point. All Rights Reserved.
Why web design matters ?
The Purpose of a good web design is to /
To achieve this, businesses continuously need talent that can /

10. © 2014 Tekno Point. All Rights Reserved.
You can be that talent !
There is a continuous need for good
web designers in the industry.
The next few slides say so …

11. © 2014 Tekno Point. All Rights Reserved.
Job trends
Lets analyse- job openings, career choices
and salary ranges fora professionalweb
designer in India.

12. © 2014 Tekno Point. All Rights Reserved.
Web designer – Job trends in India
Source: recruit.net Job Index, India | http://jobindex.recruit.net/india_web+design%252C+graphic+design%252C+animation_trends
historical Job data of popular career choices
Web design graphic design animation
Average Job
openings for Web
Designers have
been historically
3.5x MORE
than the jobs
available for
Graphic Designers
& Animators, over
the last 5 years.

13. © 2014 Tekno Point. All Rights Reserved.
So what does it mean ?
More Job Openings = better chances of getting a job

14. © 2014 Tekno Point. All Rights Reserved.
Web designer – salary statistics in India
Source: Payscale.com http://www.payscale.com/research/IN/Job=Web_Designer/Salary
How much can you
expect to get paid as a
professional web
designer In India ?
CareerPath
Most Common future
CareerRoles & salaries
for a Professional web
designer
professional
web designer

15. © 2014 Tekno Point. All Rights Reserved.
So, Whatwill it take to become
a professional web designer ?
“ The oppositeof professional is notunprofessional,
but rather technician” – David Maister

16. © 2014 Tekno Point. All Rights Reserved.
Creative
skills
Are you prepared ???
Just
knowing
the tools
professional
web designer
Learnfrom the professionals

17. © 2014 Tekno Point. All Rights Reserved.
With our 13 years of experience in
training, delivering projects one of the
most important realisation is that
becoming a Successful Web Designer
is a lot more than just being creative,
a lot more than knowing the tools.
Become a professional web designer
Course objective /
While technology will keep evolving , the core objective of this course is to groom
you with a mindset and values that will help you adapt and stay among the top
talent in the market.

18. © 2014 Tekno Point. All Rights Reserved.
Skills required
Technology /
Adobe
Photoshop CC
Adobe
Dreamweaver CC
Adobe Flash
Professional CC
Tools /
CSS3HTML5

19. © 2014 Tekno Point. All Rights Reserved.
Skills required
Subject areas /
Elements of a
Digital Campaign
Fundamentals of
Project
Management
Work
Ethics
Publishing
to the Web
Design
Principles
Elements of
User Experience
Role of a Designer
in Digital
Marketing
Power of
Visual
Perception
Web
Navigation
Introduction
to WordPress
Designing Web
Interfaces
Responsive
Web Design

20. © 2014 Tekno Point. All Rights Reserved.
Who should do this course?
You are a subject matter expert in your industry where technology adoption is slow, Take a
lead, Add professional web designing skills to accelerate how your industry can benefit
from Internet.
You are already a web designer and have realized this course will fill the gaps and
help you transform into a world-class professional
You are a Print and Graphic Designer who has a mental block in delivering for web,
this course will help you with the knowledge you need to be confident of
delivering web designs.
You want to make a Career in Web Designing and be among the top most talent in
the country.
Nominate your friend, colleague, relative who you think has all the qualities of a winner
but just needs direction to get started with an outstanding career.
subject matter expert
AlreadyaWeb designer
Print&graphicdesigner
Wantto make a career
nominateA winner

21. © 2014 Tekno Point. All Rights Reserved.
Course structure
The course is a balanced
mix of training on the latest
tools and a series of
Workshops on all the
subject areas.
6 Months
Duration of the entire
course
2 Months
Optional Internship with
one of our clients or Tekno
Point Interactive team.
Jobs
Placement support on
successful completion of the
course.
Regular walkthroughs,
assignments, projects and a
Final project – all aimed at
helping you create an
awesome portfolio.
A perfect balance of theory
and practice with an
intensive hands-on training
approach. Do as you learn.

22. © 2014 Tekno Point. All Rights Reserved.
Course outlines

23. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop 1 /
Role of a Web Designer in Digital Marketing
 This Workshop introduces you to various aspects of Digital
Marketing ecosystem.
 Since a web designer is required for designing compelling
visual communication for Digital Marketing, this Workshop
explains where & how a web designer fits into this ecosystem.

24. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop 2 /
Elements of user experience
 The purpose of this Workshop is introduce you to the
fundamental concepts and processes in User Experience
Design (UXD).
 You will be shown how these concepts can help you deliver
better results as a designer.

25. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop 3 /
Design principles
 The principles of design suggest effective and pleasing ways
to arrange text and graphics on the page as well as the
arrangement of individual elements within illustration, logos,
and the overall graphic design of a document.
 A designer who knows these design elements and principles
can analyze the page in terms of line, color, movements,
balance & harmony.

26. © 2014 Tekno Point. All Rights Reserved.
Course outline
Tool1 /
Adobe Photoshop
 Getting to Know the Work Area
 Basic Photo Corrections
 Working with Selections
 Layer Basics
 Correcting and Enhancing
Digital Photographs
 Masks and Channels
 Typographic Design
 Vector Drawing Techniques
 Advanced Layering
 Advanced Compositing
 Painting with the Mixer Brush
 Working with 3D Images
 Preparing Files for the Web
 Producing and Printing
Consistent color

27. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop4 /
Power of Visual Perception
 In this workshop, we will briefly discuss how humans
perceive visual elements and how it affects visual design.
 This will help you understand how to create visually
appealing designs.

28. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop 5 /
Web navigation
 The purpose of this workshop is to introduce you to the
process of designing navigation for Web.
 You will be taken through the best Web Navigation practices
followed by major organizations while implementing their
projects.

29. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop6 /
Designing Web interfaces
 The purpose of this workshop is to introduce you to the
process of designing Web interfaces using interaction design
concepts.
 You will be taken through the 6 design principles which form
the framework for designing web interfaces.

30. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop7 /
Responsive Web Design
 In this workshop, you will learn to create Responsive Web
designs targeted to work across devices.
 At the end of this workshop you will be able to develop
responsive layouts using various industry accepted
techniques.

31. © 2014 Tekno Point. All Rights Reserved.
Course outline
Assignment1 /
 Design 15 Unique Web Layouts
 Design 5 Unique Emailers
 Design 5 Unique Landing Pages
 Design 15 Unique Web Banners

32. © 2014 Tekno Point. All Rights Reserved.
Course outline
Technology1 /
html5
 Introduction to the Web
 Getting started in HTML5
 Getting started with CSS
 Working with DIV
 CSS Selectors
 Converting PSD To HTML
 Using HTML5 Semantic Tags
 HTML5 Media Support
 HTML5 Form 2.0
 CSS3 Properties
 Using Sprites
 Using Media Queries
 Creating responsive site using
Media Queries & Grids
 Working with Twitter Bootstrap
 Working with LESS and Sass

33. © 2014 Tekno Point. All Rights Reserved.
Course outline
Assignment2 /
 Create Emailers using HTML5
 Landing Pages using HTML5
 A Responsive Micro-site using HTML5

34. © 2014 Tekno Point. All Rights Reserved.
Course outline
Tool2 /
Adobe Dreamweaver
 Customizing Your Workspace
 HTML Basics
 CSS Basics
 Creating a Page Layout
 Working with Cascading Style
Sheets
 Working with Templates
 Working with Text, Lists, and
Tables
 Working with Images
 Working with Navigation
 Adding Interactivity and Mobile
applications
 Working with Web Animation and
Video
 Working with Forms
 Working with Online Data
 Working with Code

35. © 2014 Tekno Point. All Rights Reserved.
Course outline
Assignment3 /
 Creating a Responsive Micro-site

36. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop8 /
Introduction to wordpress
 This Workshop introduces you to WordPress CMS.
 It covers basic fundamentals of getting started with
WordPress including installation.
 It also gives you an overview of implementing Themes &
Plugins to build & maintain websites on WordPress.

37. © 2014 Tekno Point. All Rights Reserved.
Course outline
Tool3 /
Adobe flash
 Getting Acquainted
 Working with Graphics
 Creating and Editing Symbols
 Adding Animations
 Articulated Motion and
Morphing
 Creating Interactive
Navigation
 Using Text
 Working with Sound and
Video
 Loading and Controlling
Flash Content
 Publishing Flash Documents

38. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop9 /
Elements of a digital campaign
 This Workshop introduces you to Elements of Digital
Campaign like Rich Media Banners, Emailers &
Landing Pages.
 It also makes you familiar with the entire Live Cycle of
Rich Media Banner Campaign.

39. © 2014 Tekno Point. All Rights Reserved.
Course outline
Additionaltopic/
Implementing Google analytics
 Learn to implement Google Analytics

40. © 2014 Tekno Point. All Rights Reserved.
Course outline
Assignment4 /
 Create Flash Banners
 Create Linear Presentations
 Convert Linear Presentations into Videos

41. © 2014 Tekno Point. All Rights Reserved.
Course outline
Technology2 /
JavaScript & jquery
 JavaScript basics
 Debugging with Firebug
 Getting Started with jQuery
 jQuery with HTML Page Content
 Manipulating Page Content
 Working with Events
 Creating custom animations with
jQuery
 Using the jQuery UI & Plug-In
 Working with AJAX
 Creating Slideshow
 Creating Product Filter
 Accessing Flicker feeds with JSON
 Accessing YouTube video’s with
JSON
 Working with gRaphel library for
creating charts

42. © 2014 Tekno Point. All Rights Reserved.
Course outline
Assignment5 /
 Create Carousel
 Create Image Filter Gallery

43. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop10 /
Fundamentals of Project Management
 This Workshop introduces you to Fundamentals of
Project Management.
 It starts with basic definition of Project & Project
Management and then focuses on topics like Key
General Management Skills, Stages of Project
Management & Best Practices for Project
Management.

44. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop11 /
Work Ethics
 This Workshop introduces you to Work Ethics & its
importance.
 It explains about characteristics of Work Ethics. It also
teaches you how to develop Work Ethics by
emphasizing on qualities that are significant for
developing good Work Ethics.

45. © 2014 Tekno Point. All Rights Reserved.
Course outline
Final project/
Create a Digital Campaign
 Web Banners
 Emailers
 Full fledged Responsive Website with Internal
Banners, Carousel & Gallery

46. © 2014 Tekno Point. All Rights Reserved.
Course outline
Workshop12 /
Publishing to Web
 In this workshop, you will be introduced to the
concepts of web & internet and how websites are
hosted.
 This will help you understand how to deploy and
maintain your codebase on the server.

47. © 2014 Tekno Point. All Rights Reserved.
Contact us
Contact Person: Himanshu Mody
Mobile: +91 900 448 7772
Email: himanshu@teknopoint.in
Website: www.teknopoint.in
Thank You