A group project for Agency Finance and Operations

1. Katherine Woo, Eric Floresca, James Kim, SalomehNikzadehand Colin Magee

2. Mission Statement One-eighty’s mission is to be leaders of the consumer attention economy. Times have changed. In the past, grabbing the attention of consumers was straightforward and easy. Today, consumers have much more choice and control than ever before. Success can no longer be achieved by simply gaining attention- instead we need to engage and captivate your consumer.

3. Our goal is to create connections at places where consumers and brand messages meet. To achieve this, we focus on creating, conceiving, delivering and activating connections that engage with your consumer.

4. Services Media planning Media Buying Future goals: add Digital Communications to our services

6. It is composed of 30 media – savvy individuals with an entrepreneurial spirit and a burning passion to succeed.

8. Not enough experience in online sector.

10. Lunching a digital division in the next 3 years will bring in new business opportunities that were not possible otherwise.

13. To expand our agency by investing in a new digital communication division

14. To keep cost of total direct payroll consistent with 2008 numbers by capping salary.

17. More added business from clients using our digital division

20. Innovative Media Strategies

21. We have media specialists for every field that work together to come up with innovative strategies that really understand the consumer backed by a strong research foundation

22. Marketing and Advertising Budgets

24. 4% commission on our billings. We are looking to use our new digital division to expand our potential

25. Agency Policies and Philosophies

26. Our goal is to reach them at the lowest possible cost for our client while still being effective and often innovative in how we use all media.