How to improve a website so it shows up at the top of Google searches How to generate positive return-on-investment with online marketing What online business models are working, and not working today? Why Facebook matters for business The 3 E’s of Social Media & emerging sites such as Pinterest How to use YouTube videos for online business

2. • H o w t o im p r o v e a w e b s it e s o it
s h o w s u p a t t h e t o p o f G o o g le
s e a rc he s
• H o w t o g e n e r a t e p o s it iv e
r e t u r n -o n -in v e s t m e n t w it h
o n lin e m a r k e t in g
• W h a t o n lin e b u s in e s s m o d e ls
a r e w o r k in g , a n d n o t w o r k in g
to d a y?
• Wh y F a c e b o o k m a tte rs fo r
b u s in e s s

3. Recent Media
Wall Street Journal

4. Recent Media
FOX TV

6. U San Fran Internet Masters Certificate

7. InternetMarketingClub.org

8. ‘I know half of my Advertising is wasted…
I just don’t know which half’
John Wanamaker

9. #1 You can measure ROI…to the penny

10. Search
™

11. Pay Per Click

12. Pay Per Click

13. Conversion ‘action’

14. Conversion ‘action’

15. Pay Per Click

16. Advanced PPC
Local
16

17. Retargeting

18. 1. You can measure ROI to the penny
Flickr Photo Credit SeaBlast

19. #2 Internet Advertising is NOT Expensive

20. 218 yachts for sale
157 used sailboats
130 florida charter fishing
106 luxury yacht charters
99 crewed yacht charter
78 yacht management

21. Free Search “PR”
‘Natural’ or ‘Organic’
72% Prefer Left Side

22. Keyword Research - Searches

23. Keyword Research – Opportunity!

25. Highlight text
Copy into Word
Docment

26. Target
250 – 1000 words per
page

27. How many links TO a site
TenGoldenRules
has 4,979 Links TO
the site

28. Build links TO your website
Directory links Business.com

29. Meta tag should match keywords in page copy

30. SEMRush.com tells you how many search
phrases are found in Google Page 1-2

32. YouTube – BlendTec

33. 2. Internet traffic is ‘free’
Flickr Photo Credit SeaBlast

34. #3 It’s easy to set a baseline vs.
competitors

35. Google Page 11,100 Pages The site is
Rank 4/10 Indexed ‘Read’ 3,808,761th
by Google ranked by Alexa.
SEO Quake
Toolbar

36. Google Page 1,680 Pages
Indexed ‘Read’ The site is 1,900,375th
Rank 3/10
by Google ranked by Alexa.
SEO Quake
Toolbar

37. Google Page 475 Pages
Indexed ‘Read’ The site is 3,952,284
Rank 3/10
by Google ranked by Alexa.
SEO Quake
Toolbar

38. Google Page 1,200 Pages
Indexed ‘Read’ The site is 3,820,390
Rank 3/10
by Google ranked by Alexa.
SEO Quake
Toolbar

39. Google Page 747 Pages
Indexed ‘Read’ The site is 2,991,866
Rank 3/10
by Google ranked by Alexa.
SEO Quake
Toolbar

42. 3. It is easy and free to set a baseline vs.
competitors
Flickr Photo Credit SeaBlast

43. #4 It is for
Every
Business!

44. 40,646 visits to the site ‘free’
47.9% of total visits ‘free’

46. 4. Internet Marketing is for EVERY
business
Flickr Photo Credit SeaBlast

47. The company you invest in today, is not the company that will make millions tomorrow

48. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5
billion

49. Facebook ‘Profile’

50. Facebook ‘Fan’ Page

51. Facebook Advertising

52. Facebook Advertising

53. Likeographics

54. Same Landing Page For 2 Campaigns.
Google CPA = $8.94
Facebook CPA $2.70

55. 5. Facebook is HOT!
Flickr Photo Credit SeaBlast

56. 6. A Picture is Worth 1000 Clicks!

57. Pinterest.com

59. Infographic
www.tengoldenrules.com/3-Es-Infograph.jpg

60. G r a p h ic
‘ me me ’

61. 6. A Picture is Worth 1000 Clicks!
Flickr Photo Credit SeaBlast

62. #7 Blogging

63. Technorati State of the Blogosphere Report
• 900,000 blog posts a day worldwide
• Blogs: 77.7 million unique visitors in the US
• 22.6 million US bloggers
• 77% of active Internet users read blogs
• Blogs with 100,000 or more unique visitors a
month earn an average of $75,000
• Jason Kottke quit his job to blog full-time and
asked his readers to become "micropatrons" at a
suggested rate of $30. He received $39,900 from
1,450 people

66. Customized News Feed

67. If y o u c a n w r it e
a n e m a il, y o u
c a n b lo g

68. 7. Blogging =
your own easy website
Flickr Photo Credit SeaBlast

69. #8 You can find the People

70. Craigslist – Classifieds, Real
Estate, Very Few Pay

71. Facebook – Rising Star

72. LinkedIn Great Recruiting

73. 8. Find good people where they hang out
Flickr Photo Credit SeaBlast

74. # 9– Your Website is a Lead
Magnet

75. Site Utilities such
Logo Top Left as Log in, Contact
throughout the and phone for Local
Business 20-30% are
site link “Home”
searchers
“Top Right”
Add a UVP
“Unique
4 Second Rule Value
Who are you, Proposition”
what site offers
Repeat
Navigation
Add a site map
Navigation Top or
left! Add Copy for
the Search
Engines

76. 9. Your website can be a lead magnet
Flickr Photo Credit SeaBlast

77. Cascade Content!

78. 10. Cascade Content
Flickr Photo Credit SeaBlast

79. 1. Measurable to the Penny
2. Internet Advertising is NOT Expensive
3. Baseline vs. Competitors
4. It is for your business!
5. Facebook is HOT!
6. A picture is worth 1000 Clicks!
7. Anyone can blog
8. You can find great People
9. Your website is a lead magnet
10. Cascade Content

80. 1. Top 10 / try 1 thing today!
2. Please ‘pay-it-forward’
– Join the Conversation
– Be my friend! Linked In, Facebook, Twitter
– Speaking Opportunities
– Consulting, Search, Conversion, Affiliate, SEO PR
3. Slides
4. …F/U…

81. What is TenGoldenRules.com?
New Program Launch Strategy

82. What is TenGoldenRules.com?
Search Engine Marketing

83. What is TenGoldenRules.com?
Landing Pages & Conversion

84. What is TenGoldenRules.com?
Facebook!

85. What is TenGoldenRules.com?
Video

86. What is TenGoldenRules.com?
Viral Marketing

87. What is TenGoldenRules.com?
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