Jay Berkowitz presents the Ten Free or Low Cost Strategies for Marketing in a Recession sponsored by Constant Contact on January 30, 2009.

1. Ten Free or Low Cost Strategies for Marketing in a Recession January 29, 2009 Jay Berkowitz [email_address] 561-620-9121

4. What is TenGoldenRules.com? Landing Pages & Conversion

5. What is TenGoldenRules.com? Video

6. What is TenGoldenRules.com? Search Engine Marketing

7. Recent Media Wall Street Journal

8. Recent Media FOX Business TV

9. 1. Maximize web site traffic by using Free Search Engine Optimization techniques.

10. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

12. Alexa Rank 192,423

13. Alexa Rank 847!!!

14. Alexa Rank 985,963

16. Google Page Rank 4/10

17. Google Page Rank 4/10

19. Goal 250-1000 Words Per Page Copy and paste text into a word document. Word count determines there are 286words

20. Keyword Research - Searches (WordTracker)

21. Build links in to your site 2,336 links to the site

22. “ View” “ Source” Reveals Source Code Include Keywords in Meta Tags

24. Advanced SEO - Blended Search

25. Advanced SEO Reputation Management

26. 2. Create a FREE Offer (UVP) on your site to get leads.

27. extremehalloween.com Create a “UVP” win a Plasma TV

29. Home Page UVP

30. Advanced Strategy - Stair Stepping

31. 3. Measure the cost to acquire a lead and a sale

32. Advanced Strategy – Funnel Analysis

33. 4. Learn from the competition

35. Advanced Strategy – Competitive Analysis

36. #5 Google Optimizer

37. Google Optimizer

38. 6. Develop an eNewsletter.

40. Advanced Strategy – Add articles to Ezine Articles

41. 7. Create a virtual sales force using Affiliate Marketing

44. 8. Engage in Social Media Marketing

45. YouTube – Dove Evolution

46. Facebook – Rising Star

47. Twitter – Micro Blogging

49. 790,000 MySpace Friends

51. $5 - $2500

52. Micro Marketing

53. 2006

57. Blogger – Live in 8 minutes! Subscriptions and feeds

58. # 9 Using the New PR to Save Lives

59. Add Keyword Phrases to First paragraph, middle and end

60. Add Release to Site

61. Add Release to PR Web

63. “ keynote marketing presentation”

64. “ Start right now : as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997 Strategy #10 Build Your Personal Brand