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Ten Things Every  Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620-9121 @JayBerkowitz
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Recent Media Wall Street Journal
Recent Media Business Journal
Recent Media B&T Australia
Recent Media FOX TV
Ten Things Every Fortune 1000 Executive Needs to Know About Generating Business on the Internet
‘ I know half of my Advertising is wasted… I just don’t know which half’ John   Wanamaker
#1 You can measure ROI…to the penny
Pay Per Click Sponsored Link Position #2
Pay Per Click
Advanced PPC Phone Number Trick
Advanced PPC  Google Checkout
Advanced PPC  Local
Advanced PPC  Landing pages and Conversion
Landing Page Performance + 44%
Website Optimizer
#2 It’s easy to find out how you perform vs. a competitor
Alexa Rank 2,423 SEO Quake Toolbar Google Page Rank 7/10 65,675 Links  TO  the site 111,000 pages indexed ‘read’ by Google
340 Links to the Site Alexa Rank 921,329 SEO Quake Toolbar Google Page Rank 3/10
Google Page Rank 3/10 490 Links SEO Quake Toolbar 2,820 pages indexed ‘read’ by Google
 
 
 
 
#3  It is for Every Business!
 
 
 
#4 What are they doing?
YouTube  – 100 Million Views/Day!  Alexa Rank 3 Google Page Rank 8/10
Facebook – Rising Star
 
 
What are the Ten Hottest Trends in Internet Marketing?
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets
Twitter = Advanced Strategy Micro Selling
Twitter = Advanced Strategy Customer Service Marketing
Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
#5 Internet Advertising is  NOT  Expensive
YouTube  – Dove Evolution
S e a r c h ™
491  affiliate  program 1,445  internet marketing 230   affiliate marketing 36 affiliate marketing ideas   32  2 tier affiliate program  28   New affiliate program
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research -  Searches
How many links TO a site TenGoldenRules has 4,979 Links  TO  the site
GUS – Google Universal Search
# 6 – Your List is Your Biggest Asset
The Power of Newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#7 It’s not too late to learn this internet stuff
Podcast.TenGoldenRules.com (Play Podcast)
#8 Blogging
Technorati State of the Blogosphere Report  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs are the New Newsletters Prospects will subscribe to Blogs
Google Reader User Defined News
#9 You  can  find the People
Craigslist – Classifieds, Real Estate, Very Few Pay  Alexa Rank 47 Google Page Rank 8/10
Facebook – Rising Star
# 10 – Your Website is a Lead Magnet
►  Google can’t read flash ►  The 4 Second Rule   –   Who are you, what is on this website ►  Logo top left, with descriptive slogan  ►  Navigation left or top  ►  Search top right  ►  Testimonials or other trust logos ►  UVP – Free Offer!!
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What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? New Program Launch Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ten Things Every Fortune 1000 Executive Needs to Know About Generating Business on the Internet Jay Berkowitz  www.TenGoldenRules.com  561-620-9121 [email_address]
Ten Things Every  Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620-9121 @JayBerkowitz

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