Ten Things Facebook and Social
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Jay Berkowitz, CEO of TenGoldenRules.com, presented "Ten Things Facebook and Social" at a South Florida Business Journal event. In this presentation, topics include Facebook for business, how to generate positive ROI with social media marketing
![Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing * Facebook for business * How to generate positive return-on-investment with social media marketing * How to monitor what is being said about my brands * What online business models are working, and not working today? * What is a Tweet? Where is FourSquare? * How do we use YouTube videos ,[object Object],](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Ten Things Facebook and Social
- 1. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing Jay Berkowitz www.TenGoldenRules.com
- 3. Recent MediaWall Street Journal
- 4. Recent MediaSouth Florida Business Journal
- 7. InternetMarketingClub.org Free Weekly Webinars and Networking
- 8. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing
- 9. Blog
- 10. Photo Credit Flickr Kate Raynes-Goldie
- 11. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
- 12. “Facebook served 25.8% of display ads in Q4 2010 and became the #1 Ad Publisher”
- 16. Facebook ‘Fan Page’ – Like offer
- 19. # 2F-Commerce
- 20. F-Commerce
- 22. Recent round of funding = 1.2 Billion Valuation
- 24. Delta flight app
- 25. Best Buy ‘store’
- 26. ‘Apps’ make is easy, make it fun to engage with Facebook
- 28. Target demograpgics and ‘Like-ographics’
- 29. 2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70
- 32. Social Sharing Jamesmartell.com SexyBookmarks
- 33. Social Sharing Mashable.com ‘Sharebar’ plugin
- 35. Sharebar, sexybookmarks add likes and share buttons to blogs and websites
- 36. Likes are spread virally through users pages
- 38. Get your own free Blog (website) Blog
- 39. Blogging is as easy as sending email Blog
- 40. WordPress Blog >> Domain
- 42. People subscribe to read blogs
- 43. Read blogs on your phone (RSS)
- 46. For companies and individuals
- 48. Twitter - 140 Character updates “personalized news feed”
- 49. Twitter - What it is Most recent tweet Personal Information Stats Past tweets Other Twitter users this member is following
- 50. Twitter – Breaking News
- 51. Follow people in your area TwitterGrader.com
- 52. Follow people in your business WeFollow.com
- 53. What is happening right now?www.Search.Twitter.com
- 54. TweetDeck = organized columns
- 55. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
- 56. The Three E’s - Entertain 4.3 million #7 celebrity
- 57. The Three E’s - Engage www.Twitter.com/Iconic88
- 58. Does it Work for Business? @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! 8:10 AM May 2nd
- 59. Does it Work for Business?
- 61. Listen first
- 63. Amazing Content Seth Godin Great Content
- 64. Amazing Content Geekcast.FM “That Affiliate Thing” Great Content
- 65. Great Content 10Golden Rules Podcast
- 66. Great ContentHubSpot Video Podcast on iTunes
- 69. Builds traffic (eyeballs)
- 71. Blogs: 77.7 million unique visitors in the US 77% of active Internet users read blogs Blogs with 100,000 + unique visitors a month earn an average of $75,000 Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
- 72. Google AdSense
- 73. Buy from Amazon Affiliate Marketing Affiliate Banners
- 74. $5 - $2500
- 78. Affiliate Banners and Links
- 79. Pay Per Post/Tweet
- 80. Direct Ad Sales
- 81. Videocast and Podcast Monetization
- 83. Commonly used Social Media…
- 84. YouTube is the #2 Search Engine
- 85. YouTube is the #3 Website (Alexa)
- 86. iJustine = 1.2 Million Subscribers
- 88. Video Optimized for the Search Engines
- 90. Product Demo, How-tos
- 91. Entertain, parody, comedy
- 92. Optimize for Search
- 93. Create a channel, optimize titles & descriptions, participate in community, build subscriptions, ratings, favorites, links
- 95. ‘Cascade’ content to Twitter
- 96. ‘Cascade’ content to Facebook
- 97. ‘Cascade’ content to LinkedIn
- 98. Cascade Content!
- 99. The Britney Spears MethodTeam members contribute…
- 101. Cascade down to social media
- 103. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing Take the first step towards the achievement of your goals = try 1 thing today! Be my friend! Facebook, Twitter @jayberkowitz www.InternetMarketingClub.org Speaking Opportunities Help = www.TenGoldenRules.com Jay Berkowitz www.TenGoldenRules.com
- 105. What is TenGoldenRules.com? Social Media
- 106. What is TenGoldenRules.com? Social Media
- 107. What is TenGoldenRules.com? Blogs
- 109. What is TenGoldenRules.com? Search Engine Marketing
- 110. What is TenGoldenRules.com?Landing Pages & Conversion
- 111. What is TenGoldenRules.com?Viral Marketing
- 112. What is TenGoldenRules.com? Affiliate Program Management
- 113. What is TenGoldenRules.com? eNewsletters
- 114. What is TenGoldenRules.com? New Program Launch Strategy