This presentation is called ‘The Top 10 Reasons Your Search and Social Media Suck”.
Some of the reasons everybody else sucks (I know you don't!):
1. ‘2009 called they want their SEO strategy back’
2. “You only tested 268 keywords”
3. “You have no content calendar and no cascading content strategy”
4. “You aren’t testing all 5 kinds of retargeting and remarketing”.
5. “You aren’t targeting the #3 website in the world”
6. “You use the 2 S’ not the 3 E’s”
7. “You aren’t using any/advanced conversion tracking”
8. ‘Facebook doesn’t work’
9. “You don’t use competitive intelligence”
10. “No Facebook candy”
Marel Q1 2024 Investor Presentation from May 8, 2024
Top 10 Reasons Your Search and Social Media Suck
1. The Top 10 Reasons
Your Search &
Social Media
Suck
Jay Berkowitz
TenGoldenRules.com
2. ► 2009 called they want their
SEO strategy back
► You only tested 268 keywords
► I tried Facebook…
► You use the 2 S’s
not the 3 E’s
► No Cascading Content
Jay Berkowitz
TenGoldenRules.com
13. Architecture: clean design, meta tags, site map
Back Links: Other sites link TO your website
Content: keyword research , 250 -1000 words
. The of SEO
19. Quality Raters Guidelines
•Quality ratings by humans
•Trust with your credit card
•Attractive, Appealing and usable
•Conversions, time on site, pages viewed
23. Panda!
• Design and user experience matter for SEO
• Obviously optimized copy is bad for SEO
• Page Speed counts
• Good visitors metrics are good for SEO
• Click through rates on organic listings matter
• Where your traffic comes from matters
54. • 69% of calls are either put on hold and the caller hangs
up or caller is transferred to a voicemail and hangs up
before leaving a message
6. You aren’t tracking the right things
55. • Wednesday is the worst day for missed calls
• 1pm to 2pm is the worst hour for missed calls
Call tracking
76. 1. 2009 called they want their SEO
strategy back
2. Your website isn’t responsive
3. You only tested 268 keywords
4. You aren’t getting free traffic
from the #3 website
5. Facebook doesn’t work
6. You aren’t using advanced
conversion tracking
7. You use the 2 S’ not the 3 E’s
8. No competitive intelligence
9. Not testing all 4 kinds of
retargeting”
10. No content calendar
or cascading content strategy
The Top 10 Reasons
Your Search & Social Media Suck
77. ► Top 10 List - Do 1 thing today!
► Be my friend! Linked In,
Facebook, Twitter
► Speaking Opportunities
► Consulting, Search, SEO,
Social Media
The Top 10 Reasons
Your Search & Social Media Suck
Jay Berkowitz
TenGoldenRules.com