Presentation given at the 2014 HFMA National Leadership Training Conference (LTC) about using the blogging feature of the website to create a chapter newsletter.

1. Why Use a Blog?
 Easy to add, edit, and
update articles.
 Schedule publication time.
 Have a unique page for
each article without having
to manage all of those
pages.
 Simple for readers to
share, print, and subscribe.
 Content more likely to
appear in search results.

2. Keep the Newsletter Feel
 Publish and present as
a collection of articles
each quarter.
 Maintain a newsletter
homepage and a table
of contents for each
newsletter.
 Use a similar format/
layout for the e-mail
blast.

3. Layout & Navigation

4. Layout & Navigation

5. Layout & Navigation

6. Layout & Navigation

7. Layout & Navigation

8. Layout & Navigation

9. It Helps to…
 …complete all editing and revisions before creating a
blog entry.
 …convert articles to plain text before pasting into the
blog.
 …receive (or create) a separate image file for each
picture, chart, or graph.
 …run spell check.
 …know a little bit of HTML.
 …have plenty of lead time.

10. Bonus: HTML Pointers
 HTML does not like 2 spaces after punctuation. Do a
find and replace until there are no more changes to be
made.
 Copying and Pasting from Word can lead to some
weird results because it adds lots of extra/unnecessary
formatting in the HTML code.
 Try pasting into a plain text editor like Notepad.
 Check to see if you website editor has a paste special
option that will clean up Word formatting.

11. What are Tags?
 Tags control
formatting, layout, or
other information used
to render the content.
 Most tags consist of an
opening tag and
closing tag.
 Think about tags as
when you highlight and
format text in Word.
Welcome to LTC!
Welcome to
<strong>LTC</strong>!

12. Common Tags
Format Tag
Bold <strong> </strong>
Italic (emphasis) <em> </em>
Underline Don’t Use
Superscript 
Paragraph <p> </p>
Order List (A, B, C or 1, 2, 3) <ol> </ol>
Unordered List (bullets) <ul> </ul>
List Item <li> </li>
Hyperlink <a> </a> (note: there are other values
that appear in the first tag)
http://www.w3schools.com/html/

13. Brad Adams
Website Chair
Tennessee Chapter
(615) 875-9554
brad.adams@vanderbilt.edu