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第十二屆TeSA講堂:互聯網+旅遊
1.
+ 就 John Yu
2.
上的 • 上的Context Con
+ Text • 上的⾃自 • 上的⾃自 ⾃自 • 上的⾃自 是 • 上的⾃自 ⾃自 ⼤大 中
3.
/ / / ( ) Transportation,
accommodation, restaurants, attractions, shopping, passport/visa, tour guide. Product mix: full package tour, air+hotel package, air ticket, hotel….. B2C, stores, B2B, Corporate, …… Consumers
4.
• (intangibility) • 到
(inseparability) • (heterogeneity) • (perishability) Zeithaml & Bither (2000)
5.
• • • • •
6.
Travel Agency • Disintermediation •
Decentralization • Fragmentation • Personalization
7.
8.
• 多 • 多
多 新 • ⾃自 ⾃自 • 多 多 多 • ⾃自
9.
+ • 在 ⾃自 看
⾃自 中 • ⼀一 ⼀一 + ⾃自 ⾃自 ⾃自 多 ⾃自⼈人 中 • + ⾃自 看 中 • 來 + 多 + 多 + 多 + 多 + 多 + .....中
10.
• • • 有 • 有 • • •
O2O • • • • +
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
有 Community Commerce Content
21.
有
22.
有
23.
有
24.
25.
26.
27.
28.
O2O
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
• + • ⾃自 中 •
⾃自 ⾃自 中 • ⾃自 ⾃自 ⾃自 中 • 不⾃自 中 ⼀一 新
42.
43.
• 會 • 個 •
⾃自 中 • ⾃自 ⼈人 要 中 Kelvin Kelly
44.
+ 為 + + +
+ + + + +