http://testmatick.com Nowadays lots of web shops offer various products and services. Experts in ecommerce testing claim that thorough understanding of clients’ needs, desires and behavior models are the basis of providing proper usability of an online shop.

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E-COMMERCE POPULARITY
ADVANTAGES OF WEB SHOPS
5 COMMON DRAWBACKS OF
E-COMMERCE APPLICATIONS

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E-COMMERCE POPULARITY
E-commerce popularity is determined by its higher level of
convenience in comparison with common shops. The
customers don’t have to go anywhere, wait in lines, spend
much time on purchases. They just need to click a few buttons
to acquire the desired goods or services.
Unfortunately, according to numerous researches and results
of usability testing provided by qa consultants, only few online
shops meet high usability standards and fully satisfy their
clients.
Experts in ecommerce testing claim that thorough
understanding of clients’ needs, desires and behavior models
are the basis of providing proper usability of an online shop.

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ADVANTAGES OFWEBSHOPS
As a Rule, People Visit a Web Shop in Order To:
– buy some goods or services;
– learn about goods or services in order to form an
opinion about them and probably buy them in the future.
Every type of goods and services has its specificities,
they must be considered by designers of e-commerce
applications. Common ground between all the online
shops is that their customers want to get the desired
goods as fast and effortless as possible. The designers
have to provide customers with all the abilities and
information required to fulfill their wish, thorough software
testing services help to improve the application and make
it meet high quality standards.

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5 COMMON DRAWBACKSOF
E-COMMERCE APPLICATIONS:
1. Embarrassing registration
2. Lack of important information for the customers
3. Inconvenient interface and functionality of the shopping
cart
4. Hiding extra charges from the users
5. Insufficient support during payment problems

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