Put a Little Love in Your Product - Discover How Great Products Evoke Emotion - pca10

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This document discusses how products can evoke emotions in users. It explores whether emotion is required for products to be great, if emotion applies to all markets or just general consumers, and if emotion can be planned into products or arises serendipitously. The document provides examples of emotional products and characteristics that elicit emotion. It also examines how companies intentionally design products to make users feel emotions.

Put a Little Love In Your Product!
Discover How Great Products Evoke
Emotions

Session Leader
Tom Evans
@compellingpm

Introduction

Discussion Points
• Is emotion required to be a great product?
• Does emotion apply to the general market?
• Can emotion be planned into products or is it
a serendipitous outcome?
• Does emotion apply to business & industrial
products?
• Can we identify emotions to target?

Examples of Products That Evoke
Emotion

Characteristics of Products That Evoke
Emotion

How Companies Make This Happen

Thank You

Tom Evans
Compelling Product Management
www.compellingpm.com
@compellingpm

Put a Little Love in Your Product - Discover How Great Products Evoke Emotion - pca10

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Put a Little Love in Your Product - Discover How Great Products Evoke Emotion - pca10

1. Put a Little Love In Your Product! Discover How Great Products Evoke Emotions Session Leader Tom Evans @compellingpm

2.

3. Introduction

4. Discussion Points • Is emotion required to be a great product? • Does emotion apply to the general market? • Can emotion be planned into products or is it a serendipitous outcome? • Does emotion apply to business & industrial products? • Can we identify emotions to target?

5. Examples of Products That Evoke Emotion

6. Characteristics of Products That Evoke Emotion

7. How Companies Make This Happen

8. Thank You Tom Evans Compelling Product Management www.compellingpm.com @compellingpm