1. Introduction Tevia White Arnold Summer 2011 SMACAD IntroductionMay 2011

3. Product Marketing Manager at IHS

4. 8years b2b technology marketing experience

5. Specialize in:

6. Design & Supply Chain solutions

7. Demand generation

8. Webcast production

9. Campaign management

10. ROI analysis and reporting

11. Process & procedure improvementsINFORMATION + INSIGHT = KNOWLEDGE

12. Who am I? 3 Personal Newlywed Boxer owner/lover Phoenician Traveler Golfer Skier

13. Benefits of Social Media? 4 Broaden audience reach Create a dialogue Reach the “unreachable” Improve brand recognition Influence through education Enhance marketing mix Improve customer loyalty Conduct market research Generate demand

14. Connect with Tevia 5 http://xeesm.com/TEVIAWHITE/http://www.linkedin.com/in/teviawhite http://twitter.com/#!/TWhite_IHS Tevia.White@ihs.com