The latest in IT transformation at EMC

SPO3338

The Latest in IT
Transformation with EMC
and VMware

Chad Sakac, EMC Corporation

#vmworldsponsor

Agenda
• The “BIG Idea”
• The effects on storage
– State of the art on VMware/Storage Integration
– Long term effects on architectures
• The effects on backup
– State of the art on VMware/Backup Integration
– Long term effects on architectures

© Copyright 2011 EMC Corporation. All rights reserved. 2

World is changing…
Existing Architecture Emerging Architecture

Apps

HW

Software Defined Network
Network +


Q: What happened to
server business when
VMware first arrived?


Innovating Around “The Big Idea”
Help Native vSphere Storage,
1. Invisible Infrastructure Galileo, VASA, VSI, vCOPS, UIM
RSA + vShield, RSA + Single
2. Security = built in Sign-on, RSA + Cloud Trust
VDP and BaaS
3. Data Protection = built in

4. Exploit Distance “VMotion Anywhere”, VPLEX,
VXLAN
Cloud Foundry+Atmos, GP +
5. Next Gen App Play vFDD, Spring/vFabric, VFCache

Virtual Appliance for Everything,
6. Simplify Leverage
Common REST API for Storage


Change = macro impact
on storage architectures.


…What customers ask for…
APIs and programmability
Think: “How
can I make Scaling model – tech and economic
storage more “non-disruptive everything”
invisible?” “Stack” Integration
Multi-tenancy
Simple Auto Tiering
Think: “how can I IO Modularity + Multiprotocol
lower my Transaction simplicity
3TB+
$/power/space per Massive x86 Multicore
Thin
TB?” 10/40GbE
Dense
SSD Commoditization
Compress/ Dedupe Think: “how can I keep Flash as Cache
lowering $/power/space Auto Tiering
per IOps or MBps?”


…What Service Providers ask for
Think: “How
Multi-tenancy
Simple Auto Tiering
3TB+
Thin
TB?” 10/40GbE
Dense
SSD Commoditization


…What Mid-Market Customers ask for…
Think: “How
Multi-tenancy
Simple Auto Tiering
3TB+
Thin
TB?” 10/40GbE
Dense
SSD Commoditization


… Leads to…
“I need transactional storage for compute” “storage for next-gen apps”

Presented as
Objects
(SOAP/Rest)
SAN or OR SAN or AND
NAS NAS RESTful APIs

“Brains” “Brains” “Brains” “Brains” “Brains” “Brains”
“Brains” “Brains”

Software Gloms server+ DAS OR
SAN/NAS shared storage into non-
transactional, Object Storage Blob
Storage Array Storage Array Storage Array
Storage Array

“Type 1” Tends to be lower cost, “Type 2” Tends to be lower cost, simpler Tends to be very “cloud like”, geo-
simpler at low scale. Tends to win at high scale . Tends to win in the distributed, but not very transactional.
in mid-market and volume Service Provider and Enterprise Wins with new apps.


In the NEW WORLD…


Scale-Out NAS Matters
More.


EMC=Leading the way in Scale-out NAS
• Single volume spans all nodes
– Directories and files striped
across the cluster
• Auto-tiering

EFFICIENCY
• Auto-balance capacity and
performance
• Automation:
– NO manual intervention,
NO reconfiguration,
NO server or client mount point or
application changes

• Storage efficiency inherently
optimized at 80+%


2012 OneFS - Mavericks

Scalability Enterprise Management
• Performance • VMware • Data Protection
• Improved • Reduced I/O Latency • SyncIQ:
Throughput • VAAI, VASA, SRM Failover/Back
• Reduced Latency • SnapshotIQ File
• Capacity • Security Clones
• SnapshotIQ File • Authentication Zones • Automated
Clones • Role Based Provisioning
• 20 PB File System Administration • Improved Efficiency
Ready • SmartLock v2 • Higher Reliability
• Extensibility • Availability
• REST Platform API • Upgrade - 2
Minutes


Integration Matters
More.


“Where Does Integration Happen?” circa
2012 ESX Storage Stack
VI Client VM VMFS NFS
5.1
VMware LVM
Change NFS Co-
Snap request
client op
SvMotion request VSS via VMware Tools Datamover Co-op
VM provisioning cmd vStorage API for Data
Turn thin prov on/off Protection (VDDK) vStorage API
Network
5.1 NMP for Multi-
pathing
Stack
Change
Vendor-specific vCenter
SRM vCenter Plug-In Vendor-specific
iSCSI/FCoE SW
VAAI block module

View VMware-to-Storage relationships NIC Drivers HBA Drivers
Provision datastores more easily
Leverage array features (compress/dedupe,
Inyo
file/filesystem/LUN snapshots) Change
FC
Vendor FCoE
VM object NFS NFS
Specific APIs & vCOPs Awareness in VASA iSCSI
vStorage API array/mgmt
VAAI
Mgmt Connectors Module
for SRM tools Module

VAAI SCSI cmds
New
coolness Vendor-specific VAAI Standards-based VAAI
Storage Array NFS operation support SCSI command support
5.1 5.1
Change Change


vCOPs Connector
D E M O N STRATI O N


Flash Matters More.


Flash In The Data Center

ALL FLASH ARRAY
PCIe FLASH

FLASH FLASH
HYBRID ARRAY
Capacity Cost

APPLIANCE CARD

FLASH SSD

Storage Server
Network Network
15K RPM
HIGH CAPACITY HDD
HDD
Transaction Performance


The End-to-End Flash Picture

ALL FLASH ARRAY Project
VFCache
Thunder

FLASH FLASH
HYBRID ARRAY
Capacity Cost

APPLIANCE CARD

Project X

FAST
Fully Automated
Storage Tiering Storage Server
Network Network

VNX Isilon VMAX

Transaction Performance


VFCache 1.5 - NEW
• Enhanced Efficiency and Integration
– Cache deduplication
– Orchestrated VMware vMotion
– VMAX Unisphere integration
• Increased Performance
– Multiple cards per server
– Higher capacity cards
• Use Case Expansion
– Active/passive cluster support
– Cisco UCS blade server support


Orchestrated VMware vMotion
• Live migration of VFCache-
enabled VMs for:
– Easier environment
maintenance
– Business continuity (no system
downtime)

• Certified interoperability
with VMware vMotion
standards
– Only solution on the market to
be listed in VMware’s
Compatibility Guide


..And.. For “All Flash”…
Scale-Out Matters More.


Project X


Little Things
Matter More.


VMware

ESXi3.x ESXi4 ESXi4.1 ESXi5 ESXi5.1
August
CX3(F19) CX4(F20)
VNX
(F31)
VNX
(F31.722)
VNX
(F32.006)
2012
Elias MR2 SP4 Inyo

EMC


Fabric
ESXi NMP 1st Path Chosen Auto- IO Balanced Preference Option
Restore

5.1 PPVE ?All Opt Yes Target No

5.1 FIXED 1st Opt Yes No Yes
All Default
5.1 RR Yes Host No
Owner
5.1 MRU 1st Opt No No No

Fabric Auto-
ESXi NMP 1st Path Chosen IO Balanced Preference Option
Restore

5.0 PPVE ?All Opt Yes Target No

5.0 FIXED 1st Any No No Yes

5.0 RR 1st Opt No Host No

5.0 MRU 1st Opt No No No


Hardware Assist
Matters More.


vSphere 5 – NFS Fast File Copy
• Without API
– Some NFS servers can create file replicas NFS Mount
– This feature was not used for VMware
operations – which were traditional host-based Extent
“let’s clone this
file copy operations.
VM”
– Vendors would leverage them via vCenter ESX Host
File Read File Write
plugins. An example was EMC exposed this “Create a copyFile Write
File Read (snap,
array feature via the Virtual Storage Integrator clone, version)Filethe
File Read of Write
Plugin Unified Storage Module. ..MANY file ..MANY
times… times…
NFS Server
• With API
– Implemented via NAS vendor plugin, used by Filesystem FOO- FOO.VMDK
vSphere for clone, deploy from template COPY.VMDK

– Uses EMC VNX OE internal file snapshot
– Requires “snap of snap” at file level
– Somewhat analagous to block XCOPY offload
– Used in VMware View 5.1 and vCloud
Director 5.1


Simplification Matters
More.


vCenter Plugins = simplify fast.
• First generation was basic
view/provision
“We use EMC Virtual Storage
• Second generation exposed Integrator (VSI) to
advanced array functions dramatically accelerate and
simplify storage
• Third generation worked on
configuration, management, a
simplifying/merging multiple nd multipathing and it has
plugins saved us days of work”
• Fourth generation worked on initial Mike Schlimenti, Lead Systems Engineer,
Data Center
RBAC for VMware/Storage teams Experian

• Fifth generation added
performance
• Now on Sixth Generation…


VSI.Next


Q: What is the longer
term impact on storage?


Storage/Compute Mashups


The Speed Of Light
…and leveraging distance


EMC Is #1 Customer Choice For VMware
39%
40%

35%
“Which Is Your
Storage Vendor Of 30%
Choice In Virtualized
Server 25%
Environments?”
20%
15%
15% 13%
12% 12%

10%
Jul 2012
5% 2%

Source: Goldman Sachs IT Spending Survey, July 2012.


The macro impact
on backup models.


Evolution of Backup

TAPE CENTRIC BACKUP

Backup Server

Backup
Client

Media Server


Evolution of Backup

TAPE CENTRIC BACKUP
WITH DEDUPLICATED DISK

Backup Server

Backup
Client
Replication

Media Server


Evolution of Backup

Virtual

INTEGRATED
Applications DATA PROTECTION
SILOS

Storage

Physical
Storage Node


Evolution of Backup Central
Administration

Virtual
Protection
Software

Applications Protection
Storage
• Reports
• Policy Management
• Catalog
• Storage Management
Storage

Physical


VMware vSphere Data Protection
Backup Built for VMware

SIMPLE
INTEGRAL PART OF VSPHERE

EFFICIENT
INDUSTRY LEADING DEDUPLICATION

FLEXIBLE
SELF SERVICE RESTORE


Purpose-built Backup Appliances
Data Protection & Recovery Software

BACKUP
2500

2000

& RECOVERY 1500

$ MILLIONS
LEADERSHIP 1000

500

0

Source: IDC, Worldwide Purpose-Built Backup Appliance 2012–2016 Forecast and 2011 Vendor Shares , Doc #234489 , Apr 2012,
IDC, Worldwide Storage Software Overview, March 2012


The Software Defined
Datacenter is
programmable.


PowerShell


TRANSFORM YOURSELF
Training And Certification For New it Roles

Cloud Architects (EMCCA)
– IT-as-a-Service, Cloud Infrastructure
– Open, Any Vendor, Any Solution
– More than 5000 enrolled, Over 550 certified

Data Scientist (EMCDS)
– Big Data and Data Analytics
– Gain Insight into Business Challenges

Data Center Architects (EMCDCA)
– Domain Experts
– Networking, Storage, Security, Availability
– Complimentary to Cisco Certifications


Our View
1. Cloud Enables Next Gen IT
– disrupt or be disrupted.
2. Next Killer App: Big Data
Analytics.
3. Trust Will Be The Key.

Transformation.
For all of us.


EMC Must-Attend Activities
• Jeremy Burton Spotlight Session • Social Media
– Cloud Transforms IT. Trust – vSpecialist Scavenger #vHunt
Transforms Cloud. Big Data – Great Prizes! New iPads &
Transforms Business. Customer Party Passes
– Tues @ 2:00 PM Featuring Demos – Meet-Ups @ 12 Noon In EMC
Galore! Booth
• EMC Technical Breakout Sessions • Visit Everything VMware at EMC
– Mission Critical Apps, Mon @ 11:00 Community on ECN
AM
– http://www.emc.com/vmwarecom
– Latest In IT Transformation, Wed @
munity
3:30 PM With Chad Sakac
• VMworld 2012 Newsroom
• VMware Hands On Lab
– http://www.emc.com/microsites/v
– EMC VFCache Lab + More!
mworld-2012/index.htm
• EMC Interactive Demo Booth #229
– 20+ Self-paced vLabs


THANK YOU


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