this is a telemarketing ppt

1. TELEMARKETING
PRESENTED BY
K.CHANDANA SREE
T.NIHARIKA
M.SUVARNIKA
M.MOUNIKA
S.ROSHNI
M.B.A I ST YEAR
S.P.M.V.V

2. DEFINITION
Telemarketing refers to a technique of two-way direct marketing wherein the
telemarketers, promote, solicit and sell the company’s products and services to
potential customers, over the telephone.
In simple words, telemarketing is the marketing by telephone, wherein telephone acts
as the main channel to connect with prospective buyers. It does not involve a direct
face to face contact.
Example:Think of the calls from retail enterprises encouraging you to come over and
get the latest collection at a discount, it is nothing but ‘telemarketing’.

3. OBJECTIVES OF TELEMARKETING
1. To create awareness about the products and services offered by the company.
2. To book orders.
3. To conduct market surveys
4. To invite the audience to visit the store.
5. To set up an appointment.
There are many companies that rely greatly on telemarketing include Internet Service
Provider, Financial Services, Home Security Systems, Insurance Companies, etc.
The objective of making the call is to be made clear in advance.

4. FUNCTIONS OF TELEMARKETING
Telemarketing is the marketing tool which helps in advertising the company’s
offerings. It is a marketing strategy used for targeting new and existing customers
for:
● Generating sales lead,
● Audience acquisition,
● Market research,
● Customer satisfaction,
● Confirmation calls,
● Product launch invitations,
● Sales campaigns,
● Database cleansing and updating,
● Informing about sales and discount offers,
● Post-sales follow up
● Increasing brand awareness and so forth.

5. WHAT IS TELEMARKETER?
Telemarketer is a sales representative, who makes a call to the potential customers,
with an aim of making sales. They are either employed by the company, whose
product they solicit over the telephone, or by the third party call centre firms, which
specialize in telemarketing services.

6. TELE-MARKETING
OUT-BOUND
BUSINESS-BUSINESS
BUSINESS-CONSUMER
IN-BOUND

7. IN-BOUND TELEMARKETING
Inbound Telemarketing is one in which the company advertises the product or
services and they have a number for interested customers to whom the telemarketers
have to call, either to place the order, to register, or to make an appointment, etc.
Hence, in inbound telemarketing, the customer himself initiates the calls and shows
their interest, with the company.
The best thing about inbound telephone marketing is that the customer reaches out,
the company when it is convenient for them.

8. EXAMPLE
If a customer sees an ad in the newspaper about the sale of electronic items and just
want to have more information regarding the discount available, then the customer
just needs to call the telemarketer, who will be there to answer the questions that the
customer have.
Inbound marketing is customer-centric and attracts prospects by helping them find
solutions to their problems in a highly personalized way

9. OUT-BOUND TELEMARKETING
Outbound telemarketing is one in which the telemarketer employed by the company
or the telemarketing firm calls the potential customers, and follows a proper script. In
this case, the telemarketer contacts the customer directly with an aim of closing the
sale. Everyone is aware of such calls, as it is related to our day to day lives.

10. EXAMPLE
Think of the calls received to update your internet plan to get faster and better
internet, it is an example of outbound telemarketing.
Outbound marketing takes a one-sided lightning approach to marketing that focuses
on the product or solution rather than the customer

12. BUSINESS-BUSINESS MARKETING
B2B (business-to-business) marketing is the act of advertising, promoting, and
educating prospects and customers (other businesses) about your product or
service.
B2B marketing strategies vary greatly from company to company and are decidedly
different from those used in the B2C (“business to customer”) sphere.

13. TYPES OF B2B MARKETING
There are several methods a business can use to focus on this type of
marketing. Some of these methods include:
● Blog marketing
● Email marketing
● Referral marketing
● Search engine optimisation (SEO) marketing

14. EXAMPLE
Topline Solutions has a new accounting software, perfect for small businesses. To
promote it, they create a series of blog posts answering common questions small
business owners may have about finances. In these blog posts, they also promote
their new software, discussing how it can help to solve common challenges. Topline
Solutions then uses some SEO best practices to help their blog posts appear closer
to the top of search results. This allows users to see their posts faster and increase
the likelihood they may click on it and browse Topline Solutions' site.

15. BUSINESS-CONSUMER MARKETING
Business to Consumer (B2C) is a business model where businesses sell their
products and services to end-users or customers. It allows companies to engage in
direct commercial activities with consumers, enabling the latter to have greater
accessibility to the former’s products and services.

16. TYPES OF B2C MARKETING
● Direct Sellers
● Intermediaries
● Advertising-Based
● Community-Based
● Fee-Based

17. EXAMPLE
Amazon.com is one of the business to consumer examples. Although the ecommerce
website acts as an online platform for other businesses’ products, it also sells its
services like Amazon Prime and Amazon Originals. These Amazon divisions’ services
are delivered directly to customers.

19. ROBO-CALLING
Robo Calling is one of the highly intrusive versions of telemarketing, which involves
the use of pre-recorded message, i.e. sales pitches, which are programmed to be
played, by way of automatic dialling machine. The machine can contact many people
in a single day.
As we all know, telemarketing sometimes sounds irritating and the calls are also
reported as spam or fraud carried out over the telecommunication network, has
prompted the need for the backlash to stop this marketing practice.

20. ADVANTAGES
● Promoting our Business
● Immediate feedback
● Selling and buying from anywhere and anytime
● Cost-effective
● Increase efficiency
● Building of brand-awareness
● Easy-way to reach many customers
● Better from door-door selling

21. DISADVANTAGES
● 84% youngsters avoiding tele-marketing calls(annoying or a way of spam)
● Customer reaction are not always friendly
● They don’t result in high numbers of sale
● Many customers find telemarketing is a waste of time
● Youngsters don’t want to be answering the un-necessary questions and do not
wish to spend time on ‘CHATTING’ about a product

22. THANK YOU