This document discusses emerging trends in technology, including cloud computing, virtualization, green IT, and social networking. It focuses on how Web 2.0 and Enterprise 2.0 are changing businesses by empowering employees, encouraging collaboration, and blurring boundaries between customers and companies. The document advises preparing for these changes by investing in virtualization, network infrastructure, security, open source solutions, and training employees on new web-based technologies and applications.

1. ICT Investment
Consciousness in Crisis
Dr.Thanachart Numnonda
Business Development Director
Software Practice
Sun Microsystems (Thailand)
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2. INNOVATION
A CRISIS

3. Top 10 IT Trends 2009
• Virtualization • Enterprise Mashups
• Cloud Computing • Social software and Social
• Beyond Blade Servers Networking
• Green IT • Unified Communication
• Web-Oriented Architecture • Business Intelligence
• Specialize Systems

4. Enterprise 2.0
World is changing !!

5. Types of Web 2.0
• Social Networks
• RSS
• Wikis
• Blogs
• Podcasts
• Citizen Journalism

6. Chances are you've used Web 2.0
• Gmail
• Wikipedia
• Facebook
• Twitter
• Google Map
• Slideshare
• OKNation Blogs
• Youtube

7. Web 2.0 : Business Changes
• Empowering employees
> Let them blog - internally & externally
> Let them collaborate with wikis
• Encouraging external collaboration with wikis
• Long Tail phenomenon
• Product vs. Service (MS Office vs. Google Docs; Web-
based calendars, etc.)
• Publishing

8. Trends : Business
• Web 2.0 will put some Web 1.0 companies out of
business
• Web as a platform?
• Appearance of next Google?
• Decreased relevance of venture capitalists?
• Boundary between customers and companies blurs

9. The Dot Com Vs. Web 2.0 Era
• 3 Major Differences
• Open models and
participatory – not
“reactive”
• Scale is beyond giga,
tera, peta
• New challenges/
constraints
> More capabilities
> Greater resource constraints
> How do we manage the balance?

10. Investment for the Trends
• Preparing for Enterprise 2.0
• Web as a platform
• Scalability is a key !!
> Virtualization
> Green IT
• Network Infrastructure
> ADSL, 3G, etc..
• Security & Identity
• Think more on OpenSource
> Front end ; Office Suites
> Back end ; Web Based Application, SOA

11. Web 2.0 in your Enterprise
• Web 2.0 Applications
> Web Base Calendar
> Web Base E-Mail
> Wiki
> Blog
> Facebook
> Twitter
• Invest more for Web Oriented Architecture
• Train people to prepare for it

12. OpenSource : ESB [SOA] (Forrester Wave)

13. Thank You
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