My Top Facebook Marketing Tips!

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A presenation at the allthingfacebook 17 conference (allthingfacebook.gr), about facebook (advertising) marketing tips. Two marketing tips where presented: 1. An approach of how to structure a facebook ad account. The answer given, was "according to the phase of the buying cycle the users are in". 2. "Which users should I target and with what objective, when I have low budget, or I am only interested in CPA?” Answer given: Τarget the users who have been deep (shopping cart!) in your eshop lately with a product catalog sales campaign Other quick tips: - Use, also, CRM data for audiences creation - Discover your Customers’ Life Time Value - At least, separate users into New and Returning ones - Create a Product Catalog Sales campaign! - Be granular! Segmentation by: buying cycle stage placement recency of visit eg. 0-3, 4-7, 7-15, 15-30 days funnel stage eg. Home page > Category > Product > Shopping cart > Buyers (be carefull to not create very small audiences!)

Empresariales

My 2 top Facebook Marketing tip(s) in 6 min
or more!
Thanasis Paraskevopoulos
Marketing Director

1st Facebook Marketing tip
“How to structure my Facebook ad
account;”

“According to the phase of the buying
cycle the users are in”

Page like campaign > Video campaigns >
Blog content promotion (link clicks) > Email
Acquisition campaign > Product categories & Best
seller products campaigns
Cross sell dynamic remarketing campaigns for
recent buyers
Remarketing campaigns to wake up past buyers
Dynamic remarketing campaigns
Product categories & Best seller products
campaigns
Consideration
Awareness
Purchase
Loyalty

2nd Facebook Marketing Tip
“Which users should I target and with
what objective,
when I have low budget, or I am only
interested in CPA?”

Objective: Product Catalog Sales
Interests
Behavior
Lookalike
audiences
CRM
audiences
Website
traffic
audiences
(recency of
visit &
funnel
stage)
€
€€€
B
u
d
g
e
t
C
P
A
High
Low

Quick Tips/Recap
- Use, also, CRM data for audiences creation
- Discover your Customers’ Life Time Value
- At least, separate users into New and Returning ones
- Create a Product Catalog Sales campaign!
- Be granular! Segmentation by:
– buying cycle stage
– placement
– recency of visit eg. 0-3, 4-7, 7-15, 15-30 days
– funnel stage
eg. Home page > Category > Product > Shopping cart > Buyers
- Study, study and Experiment!

Any Questions?
Contact me:
https://www.linkedin.com/in/thanasisparaskevo
poulos/

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My Top Facebook Marketing Tips!

1. My 2 top Facebook Marketing tip(s) in 6 min or more! Thanasis Paraskevopoulos Marketing Director

2. =

3. 1st Facebook Marketing tip “How to structure my Facebook ad account;”

4. “According to the phase of the buying cycle the users are in”

5. Page like campaign > Video campaigns > Blog content promotion (link clicks) > Email Acquisition campaign > Product categories & Best seller products campaigns Cross sell dynamic remarketing campaigns for recent buyers Remarketing campaigns to wake up past buyers Dynamic remarketing campaigns Product categories & Best seller products campaigns Consideration Awareness Purchase Loyalty

6. 2nd Facebook Marketing Tip “Which users should I target and with what objective, when I have low budget, or I am only interested in CPA?”

7. Objective: Product Catalog Sales Interests Behavior Lookalike audiences CRM audiences Website traffic audiences (recency of visit & funnel stage) € €€€ B u d g e t C P A High Low

8. Quick Tips/Recap - Use, also, CRM data for audiences creation - Discover your Customers’ Life Time Value - At least, separate users into New and Returning ones - Create a Product Catalog Sales campaign! - Be granular! Segmentation by: – buying cycle stage – placement – recency of visit eg. 0-3, 4-7, 7-15, 15-30 days – funnel stage eg. Home page > Category > Product > Shopping cart > Buyers - Study, study and Experiment!

9. Any Questions? Contact me: https://www.linkedin.com/in/thanasisparaskevo poulos/

Notas del editor

Good evening, Today, I will talk about two marketing tips, that even though they are ad platform agnostic to a large extend, Καλησπέρα σας Σήμερα θα σας μιλήσω εκ μέρους της celestino, όσον αφορά 2 βασικά marketing tips, τα οποία χρησιμοποιούμε στην εταιρεία. Παρόλο που και τα 2 marketing tips που θα σας παρουσιάσω είναι platform agnostic…, δηλαδή μπορούν να βρουν εφαρμογή και σε άλλες διαφημιστικές πλατφόρμες, τουλάχιστον σε κάποιον ικανοποιητικό βαθμό, Εντουτοις….
Facebook can serve them very well!
A common question of many advertisers, brands and agencies
The answer we gave is…
With Facebook advertising we can reach users at each phase of the buying cycle they are in, with the right messaging
A second common question I hear a lot!
My answer is target the users who have been deep (shopping cart!) in your eshop lately with a product catalog sales campaign!
Be granular! But be careful to not create very small audiences

My Top Facebook Marketing Tips!

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My Top Facebook Marketing Tips!

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