Opendream is a technology startup established in 2007 located in HuaiKhwang, Thailand with 16 current staff. Their mission is to utilize information and communication technologies to create a social benefit collaboration platform for organizations in Southeast Asia. They provide technology consulting, web application development, IT crowdsourcing, and online community building. The project objectives were to understand the values of Opendream's leader and staff, beyond just what they do but why. Interviews with the leader revealed his terminal values are social contribution and freedom, and instrumental values are being responsible to society and enabling change. Staff questionnaires showed their shared values are being open-minded, helpful, loving, and creating happiness and freedom. The integration of

1. Opendream:Values College of Management Mahidol University (CMMU) MGMG 505 Organizational Behavior Term Project Nathaka Kanchanaset5249170 Than Rassadanukul 5249173 ParineePhattarapongdilok5249175 PovarinRuangchainun5249177

2. Agenda Handout Remarks: Subtitled interviews could be found at: http://goo.gl/50Zx Raw footage of the interviews could be found at: http://goo.gl/y512 Slides will be made available online at:http://www.slideshare.net/thanr/opendream-value Company background Project’s Objective & process Corporate values Leader values Staff values Conclusion

3. Opendream Established : April, 2007 Location: HuaiKwhang Current Staff: 16 Operation: Flexible Hours Type: Technology Start-up Website: opendream.co.th

4. Company’s Mission Mission - Creating the social benefit collaboration platform and utilizing the use of information and communication technologies (ICT) to social benefit organizations in SEA.

5. What they do? Technology consultant Web application development IT Crowd sourcing Camping/Online community building

6. Organization Structure Friends and Outsourcers

7. Business Model Note: Opendream prioritize the projects by their feasibility and potential social impacts.

8. Profit Maximized Projects Note: Most of the clients in this area will be large organizations such as the Thai government and Rockefeller foundation. Their online portfolio could be found at: http://www.opendream.co.th/portfolio AsiaSociety.org Akiedu.org PM.go.th

9. Profit Minimized Projects Note: Most of the clients in this area will be small foundations or NGOs. The company will only charge their cost (hosting and labor. The total price will be around 80% cheaper than other firms. Typically the company will take charge breakeven price, and sometimes they will take some loss. iLaw.or.th Doctor.or.th SomchaiAward.org UNHCR.or.th

10. Project Objectives Not to ask ‘WHAT’ they do, But ‘WHY’ they do it “VALUE”

11. Process Talk to the ‘Owner’ – leader about his values Talk to the staffs Prepare questionnaires for both staff and leader to access their real values: Leader VS Staff Leader’s process of hiring people: accept people who has the same value as him

12. Corporate values & Working Environment

13. Leader’s interview Note: In this video, we asked Mr.PatipatSusumpow (Keng), one of the two founders and owners about the beginning of the company, why did he started it? And what he was doing before Opendream?

14. Leader’s values Terminal Values Social Contribution Freedom Instrumental Values Responsible to Society Change

15. Hiring Process

16. Hiring Process We asked Keng about the interviewing process, and turnover in this video.

17. Recruitment Video Note: The video on this page is the 3rd version of their recruitment video. They usually post their recruitment video at http://Blognone.com, a famous technology news site among programmers and geeks. The job posting (which includes job descriptions in Thai) and the video could be found at: http://www.blognone.com/node/13521

18. Staffs’ Values

19. Staffs’ Values Note: We obtained the data by doing a questionnaire with 13 people, including both of the owners. We did the questionnaire in English, so we explained to them each item in the questionnaire. We conducted the questionnaire in two groups, as the workforce was separated in two floors at the time we went in.

20. Opendream’s Values

21. Terminal and Instrumental Values Instrumental Values: Open-minded Responsible Helpful Loving Terminal Values: Happiness, Wisdom Freedom, Family security Exciting Life, World at peace

22. Conclusion on Staffs’ Values LOVE friendly working environment WORKnot only for salary but also to give and help the society SOCIALenterprise make them feel more valuable than company that operates only for profits

23. Iceberg Theory Visible (action/activities) Less easy to observe and measure (attitude/values)

24. Integration of Values Working style Working environment Hiring process Projects/Activities Vision/mission

25. Integration of Values My belief & values Work Culture Results: Performance and Satisfaction Work Process Leader People My knowledge & experience

26. Conclusion: what we’ve learnt? Company basic needs Physical assets People For Company to run smoothly: (performance & satisfaction) People with same values

27. Time for Q&A  Thank you!