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BY: THAWBAN BAIG
PRESENTATION OUTLINE ,[object Object]
SEGMENTATION
TARGETING
CONSUMER PSYCHOLOGY
USP (UNIQUE SELLING PROPOSITION)
BRAND ANALYASIS
ADVERTISEMENT PLAN,[object Object]
MEANING OF WSUK
 OUR AIM
 SWITCHING TOWARDS MODERN TECH,[object Object]
 OUR SELF VISUALIZATION
 PRODUCT SPECIFICATIONS
 FULL FILLING THE NEEDS OF PROFESSIONALS,[object Object]
WSUK SEGMENTATION ,[object Object],Executives and Businessmen Managers in multinationals Educational sector (Colleges and Universities) ,[object Object],FEATURES ACTIVITIES INTERESTS OPINIONS
WSUK SEGMENTATION ,[object Object],Young and energetic business man and executive fall in to this category These people are young and adapt new changes quickly. They are busy most of the time so they want quick solutions for their business problems. They want easy access to everything ,[object Object],They are young business men who are business oriented. They have most emphasis on achieving their targets in the shortest means time.  Their hobbies are surfing on internet and finding out knowledge about latest technology etc. They attend business meetings and business ceremonies.
WSUK SEGMENTATION ,[object Object],  They have small and growing families. They have houses in posh and popular areas. They are future oriented and tend to maximize their business and profits. ,[object Object],  They are future oriented their main emphasis is on profit maximization. They are highly concerned about the economic conditions in the country. They use high quality and branded products.
WSUK TARGETING ,[object Object],Executives and Businessmen Managers in multinationals Educational sector (Colleges and Universities) Individual Lecturers and trainers Entrepreneur Organizations Business Owners Large Sales organizations Event Organizers Telecom Sector Entertainment Sector Home Cinemas Hotels and Cafes Shops in large shopping malls
CONSUMER PSYCHOLOGY ,[object Object]
CONNECTIVITY & COMPATIBILITY
CONSUMERS DON’T WANT DARK ROOMS
THEY WANT TO GET RID OF EXTRA WIRES,[object Object]
THEY DON’T ANY DISTORTIONS IN GRAPHICS
MOBILITY IS THE MOST PREFERABLE ISSUE AT THIS TIME
PEOPLE DON’T WANT BULKY THINGS,[object Object]

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