To help our customers find success with their TV Everywhere initiatives, we interviewed three of the industry’s biggest players to find out their best TV-E practices: Scripps Networks Interactive, Comcast, and Bell Media. Through this research, we uncovered four key trends.

1. © 2014 thePlatform for Media, Inc
Trends & Best Practices
of TV Everywhere
Easier Authentication

2. © 2014 thePlatform for Media, Inc
Introduction: TV Everywhere
In the past five years, TV Everywhere (TV-E) has moved
from a handful of offerings available only in a few selected
markets to a smorgasbord of network offerings for viewers
around the world to consume.
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3. © 2014 thePlatform for Media, Inc
Introduction: TV Everywhere
Also within the last five years, the number of video-enabled
devices connected to the internet (which broadly includes
tablets, smart TVs, game consoles, smartphones, set-top
boxes, PCs, and others) has grown exponentially.
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4. © 2014 thePlatform for Media, Inc
Introduction: TV Everywhere
So how can a media company make the most of this
opportunity?
To find out, thePlatform interviewed three pioneering
media companies that have found a lot of success with
their TV-E initiatives: Scripps Networks Interactive,
Comcast, and Bell Media.
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5. © 2014 thePlatform for Media, Inc
Introduction: TV Everywhere
Through this research, we uncovered four key industry
trends:
This presentation will walk you through trend #4.
1. Live Completes the Content Package,
2. Bringing C3 and D4 Together Online,
3. Clear Consumer Messaging, and
4. Easier Authentication.
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6. © 2014 thePlatform for Media, Inc
Notoriously considered a tedious, multi-step process,
authentication has become much simpler in the last year
with the advent of social media and cross-domain
authentication methods.
Easier Authentication
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7. © 2014 thePlatform for Media, Inc
Subscribers can now log into their premium TV
accounts with their Facebook, Twitter, or Google
accounts.
Easier Authentication
Social Media:
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Subscribers can now log into any participating TV
Everywhere site within a domain and will not have to
repeat the login process if they decide to visit a
different TV Everywhere site.
Easier Authentication
Cross-Domain:
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9. © 2014 thePlatform for Media, Inc
Even quicker than logging in via social media or cross-
domain is ‘auto-authentication.’ Although this option is
not yet widely available, industry experts believe that it
will be the standard way to authenticate in two years.
Easier Authentication
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Easier Authentication
“Authentication is our number-one challenge.”
– Domenic Vivolo, Senior Vice President of Pay TV
Bell Media
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11. © 2014 thePlatform for Media, Inc
I Want My HGTV Everywhere: 2013 Trends and Best Practices of TV-E
Other TV-E Trends
For a more in-depth exploration of the TV Everywhere
industry, recent trends, and the best practices for finding
success, we invite you to read our white paper:
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Download
White Paper

12. © 2014 thePlatform for Media, Inc
If you want to take part in the exciting opportunities of TV-E,
thePlatform can help. We have been a key industry player
since the beginning. From media upload to the final player
skin, there isn’t an aspect of online video technologies that
we haven’t touched.
Call us to learn more about how we can help you:
Toll Free: 1 (877) 436-7940
About thePlatform
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13. © 2014 thePlatform for Media, Inc
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