Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
8. Instagram Users
U.S. Online Adults who Use Instagram
Gender
Male 15%
Female 20%
Age
18 – 29 37%
30 – 49 18%
50 – 64 6%
65+ 1%
Race
Black 34%
Hispanic 23%
White 12%
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Pew Internet, Dec 2013
17% of
Internet
Users
9. Instagram Users
U.S. Online Adults Engagement
Monthly
Active Users
(millions)
Brand
Interaction
Rate
Facebook 1,190 .10%
Google+ 300 .09%
Twitter 218 .04%
Instagram 150 1.53%
9
L2 Think Tank, Intelligence Report: Instagram, Feb 1, 2014
User Interaction % of Followers –
4.21%
Forrester Research, Q 1 2014
Brand
Engagement
58 X
Facebook
120 X Twitter
Forrester Research, Q1 2014
10. 10
Red Bull Video
Facebook: 43 million liked 2,600 X
0.006% likes/fan rate
Instagram: 1.2 million liked >36,000 X
3% likes/follower rate
Source: L2 ThinkTank
22. Use Existing and Created
Hashtags
#tbt – Throwback Thursday
#fbf – Flashback Friday
#regram
#photooftheday
#picoftheday
#selfie
#promocode
#IceBucketChallenge from ALS
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23. Instagram Do’s & Don’ts
Do
Be authentic
Be focused
Integrate with website
Match name across
social media channel
Take interesting photos
and videos
Use relevant #hashtags
Comment, like, share
Geotag
Don’t
Be too “salesy”
Be too “cheesy”
Be too professional
Ignore the conversation
#Overuse #hashtags
Re-post same content
Overdo filters
Overdo message length
Over-communicate
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32. 12 Tips for Pinterest
1. Be specific in account description
2. Verify website
3. Develop 5 – 10 boards with 5+ pins
4. Try to use same social name across
channels, avoid squatting
5. Include images in your blog posts
6. Install Pin It Tool in Browser
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33. 12 Tips for Pinterest
7. Upload and Pin videos, photos, slides
(Websites, YouTube, Vimeo, Flickr, SlideShare)
8. Include image description in file name
9. Edit your pin description
10.Pin what you know
11.Curate and organize boards and pins
12.Find out if you’re already on Pinterest
(http://pinterest.com/source/yourorganizationorg/)
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73. Paul J Gibler MBA
Thanks for attending!
Slides posted on Slideshare:
theWebChef
Connect with a tweet, call or
e-mail:
608-255-4092
@thewebchef
pgibler@connectingdots.com
http://connectingdots.com
Notas del editor
Express idea quickly
Engagement
Grabs Attention
Humanize brand
Memorable
Social media ready
Storytelling