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Social Media - WTF(uzz)?

A presentation prepared for a discussion around Social Media @ the Telemis Passionate People lunch.
More info: http://passionatepeople.wordpress.com/

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Social Media - WTF(uzz)?

  1. 1. Social Media WTF(uzz)? for Telemis Passionate People by David Hachez
  2. 2. About me Search “David Hachez” on Google.com
  3. 3. Evolution of Man Kind
  4. 4. From
  5. 5. To
  6. 6. source: Youcracy
  7. 7. 2.0 1.5 1.0
  8. 8. What has changed?
  9. 9. TIME & SPACE 24/7 WWW
  10. 10. NETWORKS one to all peer to peer
  11. 11. ENCODING
  12. 12. SEARCH find retrieve
  13. 13. CONTRIBUTE review & rate publish
  14. 14. 1 creators 10 synthetizers 100 consumers Pyramid of Bradley Horowitz
  15. 15. Source: Forrester
  16. 16. So we are Creators critics broadcasters DJs publishers reporters experts editors
  17. 17. Applied to Marketing
  18. 18. source: Duval Guillaume
  19. 19. credibility of CG reviews 2% Why does it matter? 98% very/somewhat credible not credible source: eMarketer
  20. 20. Sustainability
  21. 21. Verba volant, scripta manent
  22. 22. Verba docent, exempla trahunt
  23. 23. “Think about how you use the Web right now compared to six years ago. Now think about how our children are using it. Social Media is the innovation of our time. Whether or not the internet becomes a mass media is irrelevant. Our behavior and the behavior of future generations has been irreversibly altered.” - David Armano, Logic+Emotion
  24. 24. Web x.0
  25. 25. Thank you

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