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Alex Barrera
alex@thealeph.com
Why are companies
Disrupted?
Incumbents aren’t dumb
They’re there for a reason…
They know how to innovate…
Sometimes it misfires…
End up being Disrupted
WHY?!!
1. SHOW ME THE MONEY
“Doesn’t makes us money”
Underserved market
2. Corporate
culture
EGO
Subpar product
I don’t care…
Your next Lean workshop
2. Legacy thought
My precioussss Business Model…
Other models?
Other models?
Ignorance of the new behavioural shifts…
Business Models evolve…
Just reboot again…
Just reboot again…
3. Cargo cult
Office space?
It helps…
No startups…
What do we do with this now?
Asphyxiate the startup
TRACTOR BEAM!!!
How can we solve it?
1.Educate your employees
Not just your innovation team…
Nor your executives…
EVERYONE
Start with small concepts…
Smaller!
Build connected knowledge
Give time to absorbe it
2.Innovation not only happens OUTSIDE
Don’t forget to connect both
DON’T

JUDGE

STARTUPS
Tunnel vision
Keep tabs on disruptive technology
Keep tabs on disruptive technology
(programatically)
Don’t just replicate
Generate new business models to match
Disruptive Tech
Business Model*
* Different to yours!
Disruptive Tech
Business Model*
* Different to yours!
Disruptive Tech
Business Model*
* Different to yours!
Spin it out
CUT. THE. CORD.
Build procedures to
transfer knowledge
Be open and allow new business models
Be ready to cannibalise yourself
Don’t wait 

until they’re 

eating

your lunch
LAST WORDS
Be humble
Leave the ego
at the door
Teach everyone, not
just the elites
Be open to 

new ideas

and 

models
Work on new business models
constantly
alex@thealeph.com
SUBSCRIBE!!

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Why are companies Disrupted?