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The Holography Times, October 2012, Volume 6, Issue no 19
1. The Holography Times
The Holography Times
Vol. 6, Issue 19 October 2012 | Volume 6 | Issue 19
Endeavour to protect products and people
Document Protection
Brand Protection
Excise Revenue Protection
INCREASE BRAND SALE
ENHANCE BRAND IMAGE
COMBATS COUNTERFEITING
EASY IDENTIFICATION
MINIMISE TAMPERING
MULTI-LAYERED SECURITY
SECURITY
HOLOGRAM
WORKS
Continued to dominate the authentication space in India
HoMAI quarterly newsletter
www.homai.org
www.homai.org 1
3. The Holography Times
Vol. 6, Issue 19
Viewpoint
Dear Readers,
Welcome to the 19th issue of The Holography Times.
Since the early 1980’s, security hologram has grown
in popularity as an authentication device. Starting with
the fi rst image on credit cards in 1983, its application
expanded rapidly into document protection, branded
goods authentication, fi scal stamps, and currency all
over the world. In fact, the security hologram is now
the reference device against which other security
devices are compared. Globally, over 50 percent
of all documents or products are protected by this
technology.
In India, the usage of security hologram started in
1990-91. Today more than 10,000 brands are using
it as an important authentication tool to combat
counterfeiting.
This issue brings our cover story on “Security hologram
works: Continued to dominate the authentication
space in India”. It will update you on this technology.
Apart from this, the issue also covers, industry updates
including news, patents, fi nancial analysis and much
more.
Do send us your feedback / critics at
info@homai.org.
With Regards,
Editor
In this issue
Security hologram works
Continued to dominate the
authentication space in India
By C S Jeena
6
12
Interview :
Shobhit Arora, Giriraj Foils
Technology:
E-beam origination
15
News Bytes 4
Industry Updates
Company Analysis 19
Corporate Scoreboard 20
Counterfeit Seizure Report 21
Global Patents 22
Upcoming Events 23
www.homai.org 3
4. The Holography Times
News Bytes
Vol. 6, Issue 19
IHMA welcomes new authentication
standards
The Internation Hologram
Manufacturer Association (IHMA)
trade body representing the global
hologram industry has welcomed
the irst international standard to
provide guidance for businesses
on protecting their products from
counterfeits.
ISO 12931 covers ‘Performance
criteria for authentication
solutions used to combat
counterfeiting of material
goods’ and will bring signiicant
beneits to the hologram industry,
says the IHMA.
The IHMA, which was involved
from an early stage in developing
the standard, says ISO 12931
offers new and objective guidance
for brand owners and other rights
holders on how to proceed when it
comes to protecting their products
from counterfeiters using security
devices like holograms.
Although speciically not
referenced, ‘holography’ or a
‘hologram’ meets the only two
types of authentication solutions
identiied by the standard - overt
and covert. Ian M Lancaster,
IHMA General Secretary, was a
member of the ISO committee
that produced ISO 12931.
He says that prior to the Standard,
brand owners and other rights
holders relied on authentication
device providers to guide them
through the requirements for
the protection of their material
goods, which was less than ideal.
“Now, Brand owners will be
equipped with an objective
guide to how to proceed, which
will encourage more to take
counterfeiting seriously and look
at developing effective strategies
to protect against it.”
He adds that ISO 12931 will
promote the use of authentication
solutions, particularly encouraging
the use of overt and covert solutions
– functional categories which can
be combined in one hologram. “The
new standard is a signiicant step
forward and will bring welcome
beneits to the hologram industry.
“It is now up to secure hologram
suppliers to build compliance with
ISO 12931 in to their marketing
materials and training.”
ISO 12931 is available to download
from www.iso.org/iso/home/
store and will also be available
from national standards agencies.
Source: www.ihma.org
JDSU completes sale of
hologram business to OpSec
MILPITAS, CA; JDSU
announced that it has
completed the sale of its
holographic security business
to OpSec Security, Inc. JDSU
announced its agreement with
OpSec on September 19, 2012.
JDSU is strategically focused on
serving the anti-counterfeiting
market primarily through
advanced security pigments, thread
substrates and printed features for
the currency, pharmaceutical and
consumer electronic segments.
The holographic security product
line acquired by OpSec primarily
addresses the transaction card
market segment and generates
revenue of approximately $5
million per quarter.
Accordingly, the revenue and
operating results from the
holographic security product
line for JDSU’s iscal quarter
ended September 29, 2012 will
be categorized as discontinued
operations, and not included in
JDSU’s quarterly results from
continuing operations for the
quarter ended September 29, 2012
when JDSU’s operating results for
the iscal quarter are released.
Source: www.jdsu.com
4 www.homai.org
5. The Holography Times
Vol. 6, Issue 19
News Bytes
Kerala to have hologram on
plastic bags
Kerala, India: In order to check
the use of plastic carry bags
and to improve the monitoring
mechanism, the city Corporation
of Kerala have started using
hologram stickers on all plastic
carry bags in Kerala.
The hologram stickers have
been produced by the Centre
for Development of Imaging
Technology (C-DIT) for the
city Corporation. According to
Corporation oficials, this is the
irst of its kind initiative in the
State. Along with the project,
there would be an increase in
the cost of the carry bags, which
would now cost anywhere above
` 8 (US 2 cents) , said Health
Oficer, D. Sreekumar.
“One of the main reasons why a
lot of people have been hesitant
to switch to cloth bags is that they
are under the impression that
cloth bags costs more. The higher
price of plastic carry bags should,
however, prompt many to either
reuse the bags or resort to the
alternatives,” he said, adding that
the scheme would make a dent in
the overwhelming use of plastic
carry bags.
Soon, all plastic bags would bear
an emblem in gold and silver
colour. The Health Department
would continue with their
fortnightly monitoring exercises
even after the enforcement of
the hologram rule to ensure that
retail and wholesale dealers,
including textile shops, complied
with this effort to curb the use of
plastic.
The Corporation had associated
with the C-DIT to produce the
holograms, which the dealers
could obtain from the Corporation
ofice. Health standing committee
chairperson S. Pushpalatha said
each hologram emblem had a
serial number. “If we ind that
marks have been imprinted upon
plastic carry bags of less than 40
micron thickness, it will be easier
to trace the erring shop owners.”
She also added that after a
brief notiication period, strict
enforcement of this rule would
be followed this month.
Dr. Sreekumar said the project
was being implemented at a cost
of ` 27 crore* (US $ 6 million).
He said around one crore(10
million) hologram stickers had
been printed for single retail
stores and one lakh for wholesale
dealers.
Source: www.hindu.com
* (1 US $ = 45 INR)
Indian pharma irms ramp up
anti-counterfeiting spending
Indian drug makers are
spending up to 10 per cent
of production costs on anti-counterfeiting
technology,
executives say. The need to tackle
counterfeits has seen Indian
pharmaceutical companies turn
to technological solutions, with
some reportedly spending 10
per cent of production costs on
stopping fakes. In these extreme
cases the investment is deemed
worthwhile to protect a leading
drug product.
“While every company’s attempt
is to protect all their products
from counterfeiting, most of
them would at least implement
such technologies and premier
packaging in their top brands,”
Alok Saxena, Joint Managing
Director of Elder Pharma, told the
Business Standard newspaper.
Examples of anti-counterfeiting
technologies used by Indian irms
include colour coded caps and
holograms. For instance, Glenmark
has added these to its portfolio
to help patients and prescribers
identify genuine products.
Companies must continue to invest
though, according to the report.
“It is imperative that regulators
and companies work together to
ensure they set up systems and
processes and adopt technologies
that would ensure that authentic
drugs reach the consumer,”
said Shakti Chakraborty, Lupin
Laboratories’ Group President for
India.
Source: www.securingpharma.com
www.homai.org 5
6. The Holography Times
Vol. 6, Issue 19
Cover Story
Security hologram works
Continued to dominate the authentication
space in India
Since the early 1980’s, the security hologram has grown in popularity as
an authentication device. Starting with the fi rst image on credit cards in
1983, its application expanded rapidly into document protection, branded
goods authentication, fi scal stamps, and currency all over the world. In
fact, the security hologram is now the reference device against which
other security devices are compared. Globally, over 50 percent of all
documents or products are protected by this technology.
In India, the usage of security hologram started in 1990-91 and today it
has been used by more than 10,000 brands as an authentication tool to
combat counterfeiting.
This article highlights how this technology introduced in India and
continues to dominate the authentication space.
1990’s saw boom in the stock
market post liberalisation and
there was great demand for
securing the share certiicates
because of the prevalance of
share certiicate frauds that were
constantly being discovered.
It was the period, when few
new generation entrepreuner in
India started exploring business
opportunity in security printing
technology and started exporting
this technology from USA.
Despite numerous challenges
like unavailability of quality
raw material in India, heavy
import duty and missing
critical converting technology
they started delivering
holograms through innovating
manufacturing process and
developing raw material in India.
Recollecting the memories,
Mr. U K Gupta, Founder Member
Past President of HoMAI, stated,
“Holography started in India in
1991. In initial phase we have
various challenges as the basic
information related to technology
was limited to few people abroad,
and they were simply exploiting our
ignorance. We realised the problem
and it was in 1994-95 hologram
manufacturing companies started
talking to each other in trying to
sort out the dificulties being faced
in forms of technology, machine
and input material. As an industry
we innovate the manufacturing
process, indigenously developed
various machinery, raw materials
in order to compete with foreign
hologram manufacturers. That is
the reason hologram as an industry
groom in India.
Mr. Rohitt D Mistry, another
Founder Member of HoMAI CMD
of Holographic Security Marking
Systems, stated “We developed
the irst hot stampable hologram
in India. Many companies such
as Reliance, Bank of India, Bank
of Baroda, Dena Bank, Llotds,
and many others had their share
certiicates hot stamped on the
share certiicates, previoulsly
some companies had resorted
to using self adhesive holograms
but they proved to be too costly
due to manual application.
The hot stampable hologram
increased the security at much
reduced costs. This was further
developed for a label for a well
established pharmaceutical
liquid formulation “Phensedyl”.
“As an industry we innovate
the manufacturing process,
indigenously developed
various machinery, raw
materials in order to compete
with foreign hologram
manufacturers. That is the
reason hologram as an
industry groom in India”
- U K Gupta
Founder Member
Past President (HOMAI)
CMD, Holostik India Ltd.
6 www.homai.org
7. The Holography Times
Vol. 6, Issue 19
Cover Story
“Our fi rst project was with Bausch Lomb in December 1991 the makers of famous
Ray-Ban range of Sunglasses. Despite numerous challenges like unavailability of quality
raw material in India, 130% import duty and missing critical converting technology we
delivered on this project through innovating the manufacturing process and sourcing
basic raw material from South Korea. The project was a huge success for Ray-Ban and
for us”
Security hologram in
document protection:
Over the period brand owner’s
started considering security
this technology for brand
protection purpose; although,
the key application which gives
recognition to security hologram
in India was Election Photo
Identity Card (EPIC). It was
in 1991, when Mr. T N Seshan
(Former Election Commissioner
of India) introduced security
hologram on voter identity card
in India across the country to
stop or avoid duplication.
The project becomes a landmark
for Indian Hologram Industry and
today, all 28 States and 7 Union
Territory in India uses security
hologram on voter identity card.
According to Mr. Luv D Shriram,
General Secretary Treasurer
(HoMAI), said “Security
hologram was used in document
protection because it provides
the best visual authentication.
Electronic authentication is not
possible everywhere especially
in remote areas so it generate a
requirement of an instant visual
authentication like a security
hologram with advanced
levels of security features for
- G S Dhillon
Founder member and Past President (HoMAI),
MD, Alpha Lasertek India Ltd
authentication (One such example
is Visa / MasterCard which is
continuously using security
hologram as overt feature since
1983).
Security hologram
in excise revenue
protection; landmark
to industry:
The second big project which
take this industry to new
height was the introduction of
holographic excise adhesive
label (HEAL) in excise sector. As
revenue from liquor contribute
highest revenue for State’s in
India, HEAL were introduced by
State Excise Department to keep
an eye on revenue from liquor
production in their States.
The revolution of irst HEAL
was introduced by Tamilnadu
Government in 1999-2000
(supplied by Holostik India), which
was followed by Uttar Pradesh in
2001 (supplied by Holostik India)
Kerala (supplied by CDIT) in
2002. Today, more than 17 States
in India are using approximately
10.3 billion holographic excise
adhesive labels annually (See
Table 1).
“The initial
application which
gives recognition
to security
hologram in India
was its use on
Voter Identity Card
in 1991”
www.homai.org 7
8. The Holography Times
Vol. 6, Issue 19
Cover Story
Table 1: State and UT using security hologram on liquor with annual capacity on liquor (in 2011)
State/Union Territory Year of Introduction* Annual Volume (million)
Tamil Nadu* 1999 3000
Uttar Pradesh* 2001 1800
Delhi* 2009 360
Chattisgarh* 2005 720
Pondicherry* 2006 120
Madhya Pradesh* 2007 720
Uttrakhand* NA 120
Rajasthan* 2007 720
Punjab# 2010 500
Orissa* 2007 480
Himachal Pradesh# 2010 70
Haryana# 2010 900
Sikkim* 2010 NA
Karnataka# 2002 NA
Meghalaya* 2009 NA
Kerala# 2002 700
Andhra Pradesh** 1996 / 2012 2,640
Jammu Kashmir* 2012 720
Chandigarh 2012 NA
* State using full polyester holographic excise adhesive label (HEAL)
** State using paper label since 1996, in process to fi nalized HEAL from 2012
# State using paper based excise adhesive label (EAL) with hologram as key component feature
NA Not Available
Security hologram in
brand protection:
In the late 90’s unique hologram
based security aluminium foil was
developed for pharmaceuitcal
products, as it was and it still
is a sector that is affected by
duplicators and counterfeitors.
Holographic Security Marking
Systems developed aluminium
foils and PVC used for blister
packing of medicines with
hologram making it the irst
application of hologram stripe
on pharmaceutical product
packaging in the world. In same
period hologram manufacturers
teamed together and Hologram
Manufacturers Association of
India came into existence in 1998.
The association was formed with
an aim to promote holography in
India and to protect consumer
and brand from menace of
counterfeiting.
Today, more than 10,000 brands
in India are using security
holographic solutions made by
HoMAI members. They reached to
public in various forms in various
applications and they accepted it
as a mark of authentication. They
have been used in various forms
catering almost various sectors /
application in India. The lexibility
of forms in which the hologram
can be delivered, on many different
types of products, is huge.
According to Mr. Pradip Shroff,
immediate past President of HoMAI
and an expert in brand protection
solutions: “Security holograms are
ideal 3-in-1 solution. A security
hologram can be used as one
technology for all three levels of
security – identiication, veriication
and authentication. A Security
hologram can also be incorporated
in a device with other authentication
technologies to develop even a more
robust solution.”
8 www.homai.org
9. The Holography Times
Vol. 6, Issue 19
Cover Story
Table 2: Comparison of some anti-counterfeiting technologies
Overt Covert Forensic Tamper Digital Easiness of Cost Effective End User
Facility check
Hologram X X X X Easy Minimal Easily
Micro-printing X X Easy to check Minimal Cost Education is
Taggants X X Special Moderate to Manufacturer
Color Shifting or X X Easy visual Moderate to Easily
Optical variable inspection / high cost recognised
Ink reader security
Track and Trace X Special Moderate to Manufacturer
Systems reader high cost would need to
(Bar Code / required authenticate
The each level of security
hologram is designed for a speciic
purpose. Level one feature can be
Overt (Veriication by human eye)
and can be used for identiication
and veriication by consumer.
Level two, covert (Veriication by
a predetermined device or a tool)
can be used by manufacturer
or their channel partner for an
advanced level of authentication
and veriication. The third level
is highly sophisticated and can be
used by forensic experts and can
be useful to law enforcement and
for evidence in case of litigation.
Why hologram
continue to dominate
the authentication
space in India?
It’s almost 22 years since security
holograms have been used in
India. The reasons are many, but,
it would not be possible without
the combined effort of its industry
professionals, association and its
users. The reasons are many, but,
mainly because;
visual Cost recognised
inspection / security
reader
required
with proper important
equipment
reader high cost would need to
required authenticate
required
Security hologram works at
various levels:
No competing technology works
at so many levels (overt, covert
and forensic) or combines
decorative, kinetic, and bright
additive color effects in one single
space. (See table 2)
Continuous RD:
Hologram usage for
authentication is increasing, and
the technology is not standing
still. Researchers are now
working at the sub-micron level
to produce novel, overt effects
once impossible to achieve.
Development of standards:
HoMAI has developed “TUV-HoMAI
Hologram Safety
Security Management Systems
(HSSMS)” standards along
with TUV Rheinland, a irst in
the world, security and safety
standards to upgrade hologram
suppliers’ facilities / process.
HoMAI members companies will
now work with TUVR and audit
their activities against these
standards. This new initiative
RFID)
www.homai.org 9
10. The Holography Times
Vol. 6, Issue 19
Cover Story
has been evolved to provide
an independent assessment of
the security system to enable
customer select the best partner
in developing and supplying
solutions against counterfeiting.
Regulated industry:
The industry works under the
strict guidelines and code of
conduct of its industry body,
Hologram Manufacturers’
Association of India (HoMAI).
Formed in 1998, HoMAI is
working on advancement of
holography technology and
encouraging its members to
adopt best practices, standards
and usage of advance technology
in providing cost effective
solution against counterfeiting.
Hologram image registration:
HoMAI has now made
arrangement with CIB London
(Counterfeit Intelligence Bureau
a specialized division of The
international Chamber of
Commerce-Commercial Crime
Services) so that each HoMAI
member can register their
security holograms with CIB.
Educating stakeholders and
consumer: (see igure 1)
In order to promote awareness
and educate the end customer,
hologram manufacturing
companies have been adopting
different methods in this regard.
For example, in liquor sector
date calendar are displayed at
retail vendors. In these calendars
Figure 1:
An example of date calender
displayed at liquor vendor
shops in Madhya Pradesh.
The calender described
overt features of hologram
in an enlarged view in local
language. This type of
calender and posters are
used to create awareness to
the end consumer, so that
they can distinguish between
the original and fake product.
Courtesy:
Holofl ex Limited
10 www.homai.org
11. The Holography Times
Vol. 6, Issue 19
Cover Story
“Holographic fi lm started with the idea to secure packaged products in automobile
parts tobacco industry from getting duplicated. Gradually, it became an “X-factor”
in packaging of products. Innovative holographic security packaging, today, can
go a long way in enhancing the visual appeal as well as secure the brand. Such
innovative creative customised holographic image with overt features integrates
different packaging form for organised manufacturing industry protects their
Profi t. Holographic image integration is the future for packaging products in India.”
overt features of hologram are
described in an enlarged view
in local language. This method
has proved highly successful and
greatly helped the end customer
in distinguishing between
the original and fake product
effectively. Moreover from time
to time, hologram manufacturing
companies conduct seminars
for brand owners / Government
authorities to educate and
impart training to their staff so
they have full understanding
of all the security features and
effects contained within security
holograms.
Security hologram
enhances the value of
digital technology
There are new non holographic
technologies now available. Each
one of them provides typically
one level of authentication
with their own unique method.
Interestingly holograms and
all such technologies can work
together in developing a stronger
dificult to copy, multi tech robust
authentication solution.
Mr. Manoj Kochar, President
of HoMAI, said “The menace
of product counterfeiting has
become very widespread and it
is important to take a proactive
approach to tackle this menace
head-on. The International
Standards Organisation (ISO) has
taken the lead in this direction
and has recently formulated
- R D Surana
Founder member (HoMAI)
MD, Everest Holovision Ltd.
a new standard ISO 12931
titled ‘Performance Criteria
for Authentication of Material
Goods’. These standards lay
down the guidelines for brand
owners to undertake effective
protection of their brands and
products. Ours is one industry
that provides a multi-level
security solution as proposed
by these standards. While the
hologram remains the foremost
weapon in the armoury of brand
owners, it actually complements
and easily integrates with
other technologies like Security
printing, Track and Trace etc.
Such integration provides the
brand owners to select the right
mix of the various technologies
for adopting the optimal solution
and keep the counterfeiters at
bay.
The future looks good
Security hologram usage to
ight against the counterfeiters
will increase further. Hologram
industry is continuously
developing new technology and
new variants of features for all three
levels – identiication, veriication
and authentication. New
developments will provide more
exotic and dificult to stimulate
optical effects. Researchers are
now working at the sub-micron
level to produce novel, overt effects
once impossible to achieve. A multi
technology device incorporating
security holograms will be the
most preferred solution for years
to come.
www.homai.org 11
12. The Holography Times
Vol. 6, Issue 19
Face to Face
Giriraj Foils Pvt Ltd (GFPL) established in 1993 as Stamping Foil Company. Later in 1998, they started
producing tamper evident fi lm for hologram manufacturers in India. In a decade of its emergence, GFPL has
captured three fourth of the market share of the hologram Industry in India.
From last two years the company is focusing on huge expansion and come up with an revamped new factory
with an annual capacity of production 3000 tons per annum. They have recently procure a new metallizer
(TOPMET) from Applied Materials, Germany, in order to fulfi l the requirement of industry globally.
THT team visited his plant and in one to one interview talks with Shobhit Arora, Managing Director (GFPL)
about this expansion and future plan.
THT: How was GFPL established
and what are the problems faced
in initial stages?
SA: GFPL was my dream project.
In 1993 label manufacturers
were importing stamping foil
from outside India and they
had to pay very high import
duty. This encouraged us and
we established GFPL in 1993 to
produce stamping Foil in India.
Within a short span of time
we were able to provide our
customers good quality of raw
materials at reasonable price.
The availability of good quality
polyester in India also played
a crucial role init.From 1993
to 1998, I was approached by
few holographers to do similar
developments for Hologram
Industry inIndia. But at that
time user group were not well-established,
since everyone
had different speciications of
embossing machines. We took
this is as a challengeand in 1998,
started producing tamper evident
ilms for hologrammanufacturers.
We continuously work on the
theme “Bring us the problem, we
customize the solution”
THT: Please specify, various kind
of product you manufacturers for
various industries / Global market?
SA: We produce:
A) For Hologram
manufacturers (Domestic
as well as Global)
1) Tamper Non-tamper ilms
in silver, gold about 25
other bold colors.
2) Stamping Foils.
3) HRI (Transparent) ilms
foils.
4) Selective release general
pattern ilms Customised
ilms.
5) UV viewable selective release
pattern ilms.
6) Color changing ilms.
B) For Packaging Industry
1) Stamping foil for various
12 www.homai.org
13. The Holography Times
Vol. 6, Issue 19
Face to Face
applications such as paper,
plastic, mouldings, textile,
glass etc.
2) Metalized PET, BOPP, CPP,
LDPE HDPE.
3) Metalized PAPER.
4) Films for Label stock.
5) Continuous transfer ilms
meant especially for
Pharmaceutical packing.
6) Flexible laminates for
surgical packing.
THT: It’s being more than 20 years
in this business? Kindly share the
trends and development going in
foil industry globally and what
you are doing to keep yourself in
competition?
SA: We have observed that
globally the market for normal
foils is stagnant but the market for
Special features within the ilm
Customised patterns is going to
increase leaps bound. The track
trace technology is the “IN”
thing we have to be on our toes
to develop, offer maintain these
new trends in our product range
so as to keep growing.
New Security features (Customized
patterns), track trace technology
supported by Information
technology are the latest trend
in the market, domestic as well
as globally. We have developed
selective release general
customized pattern ilms are
looking for good business in times
to come. New developments are
going on we are hopeful to offer
our clientele these new developed
ilms very shortly.
THT: You have recently come up
with a new Applied Metalizer?
How would it will differentiate
GFPL from other security foil
manufacturer?
SA: We are very much focusing on
quality and customer satisfaction.
With the new premises we plan to
spend USD 1 million in the current
iscal on our RD activities. In
last 2 years, we have installed
One 4 head coating machine
One two head customized coating
machine, 2 slitting machines with
web cleaning, UPS systems from
AROS (Italy), Air Handling System
for a total dust free manufacturing
area.
GFPL is an ISO 9001:2008,
certiied from TUV, ROHS. Our
CRISIL SME rating is 1B. With an
dedicated team of 100 employees
with an annual production
capacity of 3000 tons p.a. we
believe practice Transparency,
Commitment fulilling
Customers requirements in
predeined manner.
This practice keeps us apart. It’s
our customers business which
keeps us growing we have
to ensure that business of our
Customers/Patrons is beneitted
in all terms with our Customised
quality products backed up by
true professional dependable
services.
THT: Kindly share your marketing
strategy and plan for next 5 years?
SA: We are focusing for the
next 5 years to consolidate our
position in the domestic as well
as in the International market.
We believe all our customers as
our “Business Partners” and we
are strengthening our marketing
team to enhance relationship
with our existing and future
business partners. It will help
us in provide an exceptional
customer experience, but also to
facilitate product improvement,
new trends, and new products.
We intend to market our new
products in much speciied
market segments such as
Packaging majors. We have
identiied some new products
which can go in large volume
within our existing Customer
group as well as few trials are
going at various levels with few
major International business
houses engaged in Security
business.
Further, we are in process to have
good pacts/tie-ups with these
groups to develop these high end
products which can be marketed
globally on proit sharing basis.
We are looking to give a shape to
this new module of business by
the year end.
www.homai.org 13
14. The Holography Times
Vol. 6, Issue 19
Competition is
fierce in the label and
package printing industry,
driven by innovations in
sustainable materials, high
tech printing solutions and
intelligent labels.
How do you beat your competitors and
stay ahead of future developments?
Join us on a voyage of discovery at
Labelexpo India 2012 where you will see
the entire label process in action!
Explore the latest working machinery, see live
demonstrations, and learn new ways to improve
the quality of your labels, secure new business and
increase your profits.
Climb aboard and register today at: www.labelexpo-india.com
14 www.homai.org
15. The Holography Times
Vol. 6, Issue 19
Technology
E-beam origination technology:
Current state and development prospects.
-by A. A. Goncharsky and S. R. Durlevich
Moscow State University, Computer Holography Centre Ltd.
Introduction
Optical technologies are currently
widely used to protect banknotes,
plastic cards, and brands. One of
the irst pilot projects involving
the use of optical security features
- holograms – was the Visa card
project, which continues to use
a 3D dove image. The project
started more than 20 years ago,
and the origination technologies
of optical security elements
has changed dramatically since
then. Optically recorded features
whose originals are synthesized
using e-beam technology are in
fact not holograms, but rather
computer-synthesized lat nano-optical
elements.
Origination technologies play
a crucial role in protecting the
optical elements, because it is
the stage of origination that lays
down the foundation of most
of the security features. In this
sense, electron-beam technology
holds a special place. It is a
knowledge-intensive and very
rare technology.
In this paper we try to answer
the following question: Q: Can
electron-beam origination
technology be used to create
security features for visual and
instrument control that would
be impossible to imitate using
optical origination techniques?
Optical origination
technologies
We have already mentioned the
possibility of optical recording
of 3D and 2D/3D holograms by
means of laser radiation and
optical tables. This technology,
which was developed over 20
years ago, has since then been
modernized and is still in use
to this day. However, the so-called
dot-matrix technology has
become the optical origination
technology of choice in the
last ten years. The technology
uses optical (laser) radiation
to record the master hologram.
The image is subdivided into
circular or rectangular pixels
and gratings are recorded into
these pixels using interference
of laser beams. Figure 1 shows a
typical image pattern that can be
seen through a microscope when
looking at high magniication at
a hologram originated using dot-matrix
technology. Figure 2 shows
a magniied image of optical
elements originated using modern
dot-matrix technology. The typical
size of round pixels for dot-matrix
technology is about 25 microns,
which corresponds to a resolution
of 1000 dpi. There have been
reports about the development
of dot-matrix technologies that
can achieve resolutions as high
Figiure 1
Abstract
We compare origination
technologies of optical
security elements. Electron-beam
technology, albeit the
youngest among them, has
already moved to the fore in
origination business. Optical
security features made
using e-beam technology are
secured against fraud and
are widely used to protect
documents, banknotes, plastic
cards, and brands.
Figiure 2
www.homai.org 15
16. The Holography Times
Vol. 6, Issue 19
as 10000 dpi. The typical size of a
rectangular pixel for modern dot-matrix
technology is 8 microns.
The minimum size of a dot that
can be synthesized using this
technology is 2 microns.
The irst impression of Figs.
1 and 2 is that dot-matrix
technology has a very limited
potential as far as the generation
of security features is concerned.
However, this is not the case.
These technologies have been
progressing for over a decade and
are now capable of synthesizing a
large number of security features
for visual inspection. These
features include switch effects for
2D images, synthesis of 2D/3D
and even 3D images.
As for expert control, optical
security technologies make it
possible to produce microtexts
and even covert images that
can be visualized using laser
radiation and that are symmetric
with respect to the zero order.
Figiure 3
In addition to dot-matrix there
are other optical technologies,
such as pixelgrams, direct
exposure through masks, etc.
Figure 3 shows schematically
the synthesis of images using
this technology. By changing the
position of the optical element the
observer sees kinematic effects of
the motion of image fragments.
All the above origination
technologies use optical radiation
and, like dot-matrix technique,
have limited capabilities in
terms of the synthesis of micro-relief
compared with e-beam
origination technology.
Despite the abundance of various
optical origination systems, the
technologies of the synthesis
of hologram originals can
be subdivided in two groups
according to the physical nature
of the radiation used. The irst
group includes dot-matrix,
pixelgrams, exposure through
masks, other similar techniques,
which use optical radiation. The
techniques of the second group
use electron-beam technology to
synthesize hologram originals.
Electron-beam technology has
greater capabilities for the
formation of micro-relief, and
not only owing to its super high
resolution. Optical origination
methods can produce only image
fragments with symmetric micro-relief.
Unlike optical technologies,
electron-beam technology allows
creating optical elements with
asymmetric micro-relief.
Electron-beam
origination
technology for the
synthesis of optical
security features.
Electron-beam technology of
the formation of micro-relief
was originally developed for
microelectronics, where it had
to constantly compete with
similar optical technologies. The
resolution of optical technologies
is limited by the wavelength of
radiation used. To increase the
resolution, the technology has to
move to ever shorter wavelengths
– to the ultraviolet and even soft
X-ray domain of electromagnetic
spectrum. Electron-beam
technology differs fundamentally
from optical technologies because
it uses electron beam, which can
be very accurately focused with
Technology
electromagnetic lenses. Electron-beam
lithography has a resolution
of 50-100 nm (0.05-0.1 microns).
Modern e-beam lithography
systems for microelectronics
can even achieve a resolution
of 10 nm (0.01 micron), which
far exceeds any requirements in
tasks involving the synthesis of
optical elements.
Despite the abundance of various
electron-beam lithographers,
electron beam origination
technology can be subdivided
into two groups – Gaussian beam
and shaped-beam lithographs.
Gaussian beam systems use
electron beam shaped in a round
spot area, whereas shaped-beam
systems can produce images
made up of variously sized
rectangles. These lithographers
allow exposure time to be reduced
substantially and are more complex
than Gaussian beam systems.
Figure 4 shows the appearance of a
shaped-beam lithographer.
Electron-beam lithography
systems are very complex
devices. The technology of the
formation of micro-relief is very
knowledge intensive. Modern
lithographers cost several
million Euros, depending on the
coniguration. The high cost of
equipment and the knowledge-intensive
nature is a disadvantage
for most of the technologies.
However, in the case of security
technologies this disadvantage
is offset by their very limited use
and the capability to offer secure
protection against counterfeiting.
Nano-optics
Electron-beam technology has
stimulated the development
of a new branch in optics -
nanophotonics. Fresnel proposed
lat optical elements as early
as two hundred years ago. An
optical element is called lat if the
wavefront transformation in it
occurs at micro-relief depths on
the order of the wavelength. The
Figiure 4 high resolution of electron-beam
16 www.homai.org
17. The Holography Times
Vol. 6, Issue 19
Technology
lithography and its capabilities
in the domain of precision
formation of micro-relief
contributed to the breakthrough
in it. New optical elements
produced using electron-beam
lithography have been called
nano-optical elements, because
their micro-relief can be made
with an accuracy of a few tens
of nanometers. Figures 5 and 6
show the micro-relief of optical
elements made using electron-beam
technology. The elements
have a complex micro-relief.
Micro-relief is made with an
accuracy of about 10 nm. The
images of nano-optical elements
shown in Figs. 5 and 6 are
published with the permission
of the Fraunhofer Institute
(Germany).
Figiure 5
Figiure 6
Figiure 7
Electron beam lithography made
it possible to turn a new page
in the origination of security
holograms. Originals made using
electron-beam lithography, in
fact, have nothing to do with
holography. These are computer-synthesized
nano-optical
elements, which are in principle
impossible to imitate by means of
optical origination technologies.
Figure 7 shows a fragment of
the micro-relief of nano-optical
security element made with the
e-beam lithography system of
Computer Holography Centre
Ltd. The accuracy of micro-relief
reproduction is of about 20 nm.
Optical elements made using
electron beam lithography are
now widely used for the synthesis
of both visual security features
and for instrument control. Let
us now consider in more detail
the opportunities offered by the
electron-beam lithography for
visual inspection.
Electron-beam
lithography for the
synthesis of visual
features
Electron-beam technology
offers a wide range of features
for visual inspection, which can
not be simulated by means of
optical hologram recording. Let
us consider some of the features
used in visual control:
Vertical true-color
switch effect
The observer can see two
different true-color images just
by changing the position of the
optical element. The vertical
true-color switch-effect is used
to protect banknotes of Sweden
(Fig. 8). This effect it is dificult
to forge or imitate by means of
optical technologies.
Switch-effect of 3D
and 2D images
When the optical element is in
normal position the observer
sees a three-dimensional image.
If the element is turned by 900 a
different, two-dimensional image
appears instead (Fig. 9).
Figiure 9
Switch-effect that
appears when the
element is turned by
1800
This switch-effect is
fundamentally impossible
to reproduce using optical
origination technologies.
Images originated using optical
technologies do not change
when the element is turned by
1800. Electron-beam technology
makes it possible to create visual
features where the image turned
by 1800 does not match the
image at 00. This feature can be
exempliied by Decolor-effect
(Fig. 10). In the normal position
the observer sees the saturated
color and contrast image,
which, when turned by 1800,
loses its color, becomes gray and
disappears.
Figiure 8
www.homai.org 17
18. The Holography Times
Vol. 6, Issue 19
Bas-relief
Figiure 10
A new imaging technology, which
gives the observer the impression
of bas-relief, allows creating
extra protection levels, such as an
image that is visible in the second
channel (Fig. 11).
Figiure 11
Kinetic effect of
motion. Letter-lens
effect
Figiure 12
Various kinetic motion effects
are currently commonly used
to protect documents. Electron-beam
technology offers similar
visual effects. One of them is the
Letterlens effect (Fig. 12).The
observer sees at a point source
inside the lens, which is actually
a lat optical element, a letter or
a symbol, which moves when the
view angle of the optical element
is changed. When the observer
inclines the optical element full
parallax motion effect is observed:
the symbol or letter can shift both
left/right and up/down directions.
Electron-beam
technology for the
synthesis of evidence
for expert control
Electron-beam technology offers
a wide range of features for expert
control, which are impossible
to reproduce by means of an
optical hologram origination. Let
us consider some of the features
used for expert control.
Nanotexts and micro-images
The high resolution of electron-beam
technology makes it possible
to produce variously sized micro-and
nanotexts with letters or
symbols heights up to about 4
microns (Fig. 13). Another secure
feature for expert control are true-color
images with the sizes of 100-
200 microns (Fig. 14):
Figiure 13
Figiure 14
Shaped pixel
technology
Electron-beam technology can be
used to synthesize image made
up of pixels of special shape, such
as hexagons, as shown in Fig. 15.
The pixel size in Fig. 15 is about
15 microns. This feature is easy to
control and impossible to imitate
with optical origination systems.
Figiure 15
Covert laser readable
images (CLR)
CLR images have become an
integral part of instrumental
control. For more than a decade,
the industry used the technology
of the synthesis of symmetric
CLR-images visualized by
Technology
laser radiation. Electron-beam
technology makes it possible to
asymmetric micro-reliefs. When
applied to CLR-images, this
technology is called Multilevel
CLR-image technology. In this case,
the observer sees on the screen of
the device for CLR image control
two different images at once (Fig.
16). The micro-relief of Multilevel
CLR-images can be synthesized
with an accuracy of 15 nm. Such
images are impossible to forge or
imitate using optical origination
technologies.
Figiure 16
Conclusions
E-beam technology offers a wide
range of security features for
visual and expert control and is
well is protected against forgery.
Mass replication of optical
security features can be made
with standard equipment for the
reproduction of holograms.
The disadvantages of e-beam
technology are its knowledge-intensive
nature and the high
cost of equipment. However,
these disadvantages become an
advantage when it comes to the
production of security features.
Very few companies in the
world have the equipment and
technology needed for e-beam,
and one specializes in the
production of top-level security
hologram originals to order. Our
customers include many Indian
companies and we are always
open for cooperation in the ield
of security technology.
18 www.homai.org
19. The Holography Times
Vol. 6, Issue 19
Financial Analysis
Op Sec Security Group PLC, 2012
About the Company
GBP 38.29 million -1.86 million --- 278
Revenue as on Mar 31, 2012 Net income in GBP Employees
Industry
Security Systems Services
Location
OpSec Security Group PLC
40 Phoenix Road, Crowther
WASHINGTON NE38 0AD
United Kingdom
GBR
Website
www.opsecsecurity.com
Mergers and Acquisitions
OpSec Security Group plc (OpSec) is an investment holding company. The
Company is engaged in the supply of anti-counterfeiting technologies and
services. The Company provides solutions to its customers to counterfeiting and
the related problems of diversion, grey marketing, online brand abuse and fraud.
The Company operates in three operating segments: American operations, the
United Kingdom operations and German operations. OpSec’s customers include
governments and other companies. OpSec supplies technologies and solutions
into three markets: Banknote and High Security Documents, Brand Protection
and ID Solutions. OpSec’s customers are served from the Company facilities
in the United States, the United Kingdom, Germany, Hong Kong and through a
network of over 40 agents worldwide. On May 24, 2011, the Company acquired
Marohu Investments S.L.R and Advantics Corporation.
Acquired Company Deal Status Date OSG:LSE since announced Transaction value
Delta Labelling Ltd Completed 16 April 2012 +1.10% GBP 13.7 million
JDSU Holography Unit Completed 16 October 2012 GBP 9.5 million
Declining revenue
Year on year OpSec Security
Group PLC’s revenues fell 5.13%
from 40.36m to 38.29m. This
along with an increase in the
cost of goods sold expense has
contributed to a reduction in net
income from a gain of 1.36m to a
loss of 1.86m
Key accomplishments
2012
• Financial performance of the
Group has been impacted
by the timing of certain
Government orders;
• Group revenue decreased by
5% to £38.3 million:
• Major loss of sale in Bank
Note and High Security
Document business as sector
fell by 30% to GBP 7.0 million
(2011 GBP 10.0 million)
• Brand Protection Sector
recorded revenue up by 8%
to GBP 27.2 million (2011:
GBP 25.1 million)
• ID Solutions business
decreased by 22% to GBP
4.1 million (2011:GBP 5.3
million)
• Group adjusted operating
proits down 39% to £2.3
million;
• Acquisition of small ID
business based in the
Caribbean completed on
24th May 2011;
• Cash offer for the business
from Investcorp closed on
31st August 2011;
• Acquisition of Delta Labelling
and new placing completed
on 16th April 2012.
Future outlook
The Group will continue to make
acquistions that it its core market
strategy or enhance its technology
portfolio. The company new
“SecureTAG”products in USA
have been strong during the
year as have sales to a major
Eastern European Government.
The company announced that
it has signed a partnership
agreement with Xerox to pursue
opportunities in the American
Tax Stamp Market. The group
continues to see growth in its
online monitoring business.
Source: Company / HOMAI
Research / Thomson Reuters /
Bloomberg / MarketsFt.com
www.homai.org 19
21. The Holography Times
Vol. 6, Issue 19
Industry Updates
Counterfeit Seizure Report
The HOMAI counterfeit report displays all of the counterfeiting seizures reported in Indian newspaper for period
July – October 2012.
D/M/Y News Title Sector Region Reported in Media
07/07/2012 Fake cosmetics worth Rs 50 lakh seized from Pharmaceutical New Delhi Hindustan Times
Sadar Bazar, two held
13/07/2012 Five arrested, fake cosmetics seized Cosmetics Patna (Bihar) NaiDuniya
16/07/2012 Fake stamp paper: A Business in demand Financial Document Kolkatta Statesman
(West Bengal)
16/07/2012 Fake bank executive held Financial Document New Delhi Deccan Herald
16/07/2012 One held for issuing fake offer letter Document New Delhi Times of India
19/07/2012 Factory seized making Hindustan Lever, Cosmetics Kundli Punjab Kesari
Product seized worth Rs 5 crore (Haryana)
21/07/2012 Government takes note of fake health certiicates Document UP, Punjab Tribune
Gujarat
24/07/2012 Six held for manufacturing illicit liquor Liquor Thirukalimedu Hindu
(Tamilnadu)
25/07/2012 Fake poverty certiicates reveal systemic failures Document New Delhi Mail Today
26/07/2012 Fake currency seized, two held Currency Mujjaffarpur Hindu
(Uttar Pradesh)
03/08/2012 DRI seized fake mobile part worth Rs 60 lakh Electronics New Delhi Political Business Daily
06/08/2012 Hindustan Unilever fake product seized Cosmetics New Delhi Jansatta
06/08/2012 Fake notes worth Rs 10 lakh seized in virudhunagar Currency Tamilnadu New Indian Express
12/08/2012 Fake stamp paper gang arrested Financial Document New Delhi Amar Ujala
20/08/2012 Fake desi ghee seized Food Kanpur DainikJagran
(Uttar Pradesh)
21/08/2012 Conmen held for selling fake gold Jewellery Beauty Ornaments New Delhi Deccan herald
21/08/2012 Capital emerges as hub of fake note market Currency New Delhi Times of India
21/08/2012 Cops bust fake drug racket Pharmaceutical Madurai New Indian Express
(Tamilnadu)
25/08/2012 Three held for making duplicate spare parts Automotive New Delhi Deccan Herald
Component
30/08/2012 Two arrested for making fake marksheets Document Kanpur Dainik Jagran
(Uttar Pradesh)
03/09/2012 3 held for selling fake branded garments Garments New Delhi Pioneer
06/09/2012 Fake currency racket busted, 3 arrested Currency New Delhi Hindu
08/09/2012 3 held for VISA fraud Card New Delhi Statesman
12/09/2012 Fake printer cartridges found, 3 held Electronics New Delhi Times of India
13/09/2012 Man held with Rs 6 lakh fake notes Currency New Delhi Hindustan Times
16/09/2012 Fake Phone and tablet seized Electronics Chennai Hindu
(Tamilnadu)
18/09/2012 Fake Mustard oil factory seized Food Item Bareily Jansatta
(Uttar Pradesh)
19/09/2012 Fake currency seized worth Rs 1.42 lakh Currency New Delhi Dainik Jagran
For detailed, subscribe to HoMAI press monitor or e-mail at info@homai.org
www.homai.org 21
22. The Holography Times
Vol. 6, Issue 19
Industry Updates
Global Patents - Authentication
Publication Title Int. Application Applicant / Inventor
DD.MM.YYYY Class Number
22.08.2012 2488920 - Hologram and Associated G03H 1/00 10768135 Du Pont /
Methods of Fabrication thereof and Use Nelson Brett Ronald
in Security/Authentication Applications
Brief Abstract: A hologram (and related hologram element) contains and exhibits a holographic image when illuminated and
viewed on angle and with the holographic image gradually fading when viewed increasingly off angle in 1st-3rd directions. This
hologram also contains and exhibits a monochrome wash surface that obscures (partially or totally) the holographic image
when viewed in a 4th direction as the hologram is increasingly rotated off angle in a 4th direction through a range of angles. The
hologram can be fabricated with a variety of color choices for the monochrome wash surface. The hologram is useful in security
and authentication applications and is used in a method provided herein for authentication of an article
22.08.2012 2489016 - Method and Device for G07D 7/12 10782661 Hologram Ind /
Checking a Secured Document Souparis Hugues
Brief Abstract: The present invention relates to a device (1) for checking a secured object (10) provided with at least one
security element (11) for generating sequential or dynamic optical effects according to the orientation thereof and/or the
movements applied thereto, comprising a display screen (2), a position and/or motion sensor (3) and a means for generating
and displaying on the screen (2) a simulation (4) of the nominal security element associated with the secured object (10), the
display depending on the orientation of the device (1) as determined by the position and/or motion sensor (3), so as to be
able to compare the security element (11) of the object (10) to be checked and the simulation (4) according to the respective
orientations or movements thereof. The present invention also relates to a method for checking the secured object (10) by
means of such a device (1).
02.08.2012 WO/2012/100466 - Anti-Counterfeit G09F 3/00 PCT/CN2011/073244 YANG, Chaoyin
Method and Product Thereof
Brief Abstract: An anti-counterfeit method and product thereof is provided. The method is putting a banknote in the product
packaging. The banknote has a unique serial number and the unique serial number is published by mediums and so on. The
invention uses the banknote with a unique serial number, banknote photo or banknote hologram as an anti-counterfeit label,
and compares the unique serial number of the banknote with a published serial number to identify genuine or fake goods.
The method is low cost, effectively anti-counterfeit, and suitable for a variety of anti-counterfeit products.
19.07.2012 WO/2012/095803 - New Fluorescent C07D PCT/IB2012/050142 BASF SE /
Compounds 265/22 Eberius, Karin
Brief Abstract: Disclosed are luorescent compounds with large Stokes-shift and a process for their preparation. More
particularly, disclosed are luorescent compounds that are colourless. The compounds can be used in compositions for inks,
paints and plastics, especially in a wide variety of printing systems and are particularly well-suited for security applications.
For more visit at www.wipo.int/patentscope/search
22 www.homai.org
23. The Holography Times
Vol. 6, Issue 19
Industry Updates
Upcoming Events
Date Event Name / Place / Website
28-30 Oct, 2012 Holopack-Holoprint
Vienna, Austria, www.holopack-holoprint.com
28-31 Oct, 2012 Pack Expo
Chicago, USA
29 Oct - Nov 1, 2012 Label Expo India 2012
New Delhi, India, www.labelexpo-india.com
6-8 Nov, 2012 Cartes 2012
Paris, France, www.cartes.com
27-30 November 2012, Pharma Anti-Counterfeiting Brand Protection Asia
Singapore, www.pharmabrandprotection-asia.com
27-29 Nov 2012 Global Forum on Pharmaceutical Anti-Counterfeiting
Washington DC, USA, www.pharma-anticounterfeiting.com
07-10 Dec 2012 Pack Plus 2012
Greater Noida, India, www.packplus.in
10-13 Dec 2012 Bank Note 2012
Washington DC, USA, www.banknoteconference.com
28-31 Jan, 2013 IndiaPack
Mumbai, India, www.iip-in.com
27-28 Mar, 2013 Cartes Asia 2013
Hong Kong, www.cartes-asia.com
21-23 May, 2013 SDW 2013
London, UK, www.sdw2012.com
About HoMAI
The Hologram Manufacturers
Association of India (HoMAI) is the
world’s 2nd and Asia only association
representing hologram industry.
Published by:
Hologram Manufacturer Association of India
(HoMAI)
Issue Editor:
C S Jeena
The Holography Times is a quarterly newsletter published
by HOMAI with an aim to provide latest developments,
research, articles, patents and industry news to a wide
audience related to Holography in Indian and World.
The editorial team welcomes your news, contributions
and comments. Please send your product updates,
press releases, conference announcements or other
contributions to HoMAI:
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Despite due diligence the source data may contain occasional
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www.homai.org 23