Social Media Brass Tacks

Social Media Brass Tacks
Wednesday, May 1, 13

“First learn the meaning
of what you say, and
then speak.”
Epictetus

What is Social
Media?

Social Media
Social media is media
for social interaction,
using highly accessible
and scalable publishing
techniques, utilizing
web and mobile based
delivery.
Source:
en.wikipedia.org/wiki/
Social_media

Key Word:
Social Interaction

What is
Social Interaction?

Communication!

Focus Channels

Focus Channel
•Facebook is the largest social media
network with one billion users.
•One million websites have integrated with
Facebook.
•Facebook pages are powerful for brands.

Focus Channel
•Twitter has 580 million users.
•Twitter offers real-time interaction with
your brand.
•140 characters or less.
•Faster messaging.

Focus Channel
•Yelp is reputation management.
•Crowd source reviews of your brand.
•Monitor Yelp, even if you do not have
social media channels established with
your own brand.

Focus Channel
•Linkedin networks your brand.
•A source to ﬁnd leads.
•Join groups and active discussions.

Focus Channel
•You Tube visually broadcasts your brand’s
message.
•Largest video sharing social community.

Kick Start
Your Content
After you’ve built your
social media page,
uploaded all the pretty
cover photos, logos and
asked your fans to “like”
your page - the real
dialogue begins.

Actively participating in social
media becomes a commitment.
You’ve asked for the friend
request, like or follow - time to
engage the audience.

Without this commitment, it’s
like calling someone on the phone
and setting the receiver down
after they’ve said hello.

Here are some ways you can kick
start your dialogue and begin the
conversation.
A few of our favorite content tips are from
Katrina Rooker
Source: Katrina Rooker
www.katrinarooker.com/content-tips-for-facebook

Post Breaking News
•Announce new products, let your friends know
about sales on your products.
•Announce any events going on in your area.
•Share the results from any poll related to your
business.

Post Like A Friend
•Write the same way you would when sharing
something with your friends and family.
•Don’t just sound like an advertisement.

Post Weekly Tips
•Post tips from experts in your field.
•By posting tips from experts in your field, you
not only have active dialogue, but build
credibility with your brand.
•Ask a friend to “Like” it.

Celebrate Important
Milestones
•When someone joins your team, announce it.
•Let your friends celebrate with you.
•Update your status when someone on your
team wins a great prize (car, cruise etc.)

Post Stats or Facts
•Add a question related to the stats or fact to
see what response you get.
•Have fun with these stats and facts, be clever.
•Use the data to inform, reinforce or create
awareness about your product or brand.

Source: Mashable Post - Scott Steinberg
10 Commandments of Social Media for Brands
www.mashable.com/2013/03/13/social-media-business-commandments/
10 Commandments
of Social Media
for Brands

Thou Shalt Be Patient
And Considerate
•While many campaigns seem to go viral
overnight, it’s important to remember that
business rarely experience instant
breakthroughs.
•Engage the audience by creating helpful and
insightful content that addresses key concerns
or speaks to consumer needs.
•Be relevant, generous and sincere.

Thou Shalt Think
Before You Post
•Trade secret: Every post or status update you share
should add value for your audience, regardless
whether that value comes in the form of
enlightenment, entertainment or an uplifting
exchange.
•Think about what you can add to the conversation
that others cannot.
•Retweet posts to share information, then add your
own opinion or links to further resources.
•Key question to to ask yourself: What’s in it for them?

Thou Shalt Be Brief
•Keep it short and sweet on social media.
•You have only a few seconds to catch someone’s
attention, and even less time to keep it.
•Posts should have immediate impact.
•Concise language.
•Use links, references or visual assets, such as
photos, videos and infographics to quickly
convey key information at a glance.

•Think of social media as the world’s largest
megaphone or amplifier.
•It can project your online voice louder, faster
and farther than ever before.
•Always be engaging and upbeat.
•Material you post should be less promotional
than beneficial in nature, designed to help
viewers save time or money, enhance learning
and awareness, or offer key opinions and
insights.
Thou Shalt Be Brief

Thou Shalt Do Good
•Point out trends and make connections.
•Look for ways to aid, assist and uplift your
audience.

Social Media Brass Tacks

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