Andrew Grill, CEO of Kred - the largest social influence platform in the world gives his insights into 'what social business really means' at thefuturestory event organised by communications agency, theblueballroom at RADA on April 30 2013

1. Who knows what social
business really means?
thefuturestory —Today
@AndrewGrill

2. Social media is just like real life!

4. “A conversation with Ginni Rometty” - IBM CEO
Council on Foreign Relations, 7 Mar 2013
social.bz/ibmceo

5. The Consumer decision journey - old
June 2009 issue of McKinsey Quarterly, David Court
The consumer decision journey - old
social.bz/cdj

7. The loyalty loop exists as a result of the social channel
The consumer decision journey - new
social.bz/cdj
June 2009 issue of McKinsey Quarterly, David Court

9. social.bz/eefail

10. social.bz/eefail

11. social.bz/eesm

12. Influencers become advocates
social.bz/advocates

13. Influencers become advocates
social.bz/advocates

14. United Breaks Guitars
social.bz/ubg

15. From Social Media to
Social Business

16. Definitions

17. What is social business?
• Definitions - what does social business
mean?
• What is your definition?

18. “The deep integration of social
media and social methodologies
into the organization to drive
business impact”
Altimeter Group
The Evolution of Social Business
Six Stages of Social Business Transformation - March 2013
http://social.bz/a1

19. “A social business is an
organization whose culture and
systems encourage networks
of people to create business
value.”
IBM report April 2013
Social Business Patterns in achieving social business success
http://social.bz/ibmsp

23. social.bz/dogfood

24. yammer.com

25. Social Business Patterns
• IBM social business patterns
• Finding expertise
• Gaining external customer insight
• Increasing knowledge share
• Improving recruitment & on-boarding

26. CEMEX is a social business
social.bz/cemex

32. social.bz/digerati

33. social.bz/digerati

34. social.bz/digerati

35. @AndrewGrill
www.social.bz
+44 (0) 1252 899 950
@theblueballroom
www.theblueballroom.com