1. bold Brand Sponsorship Opportunities
bold
T H E B O L D AC A D E M Y
T H E B O L D AC A D E M Y
The bold academy
A real-life school for superheroes
We take high-potential millennials who are poised for
greatness and give them the clarity, the skills, and the
push to trade their street clothes for capes.

2. bold
T H E B O L D AC A D E M Y
why should you care?
we are illuminating We exist to address one of the biggest and most tumultuous need
Millennial states of our generation—the desire to engage our passions, find
fulfillment, and create meaning in our lives and work
ambitions Facilitated by Millennials for Millennials, The Bold Academy
presents an unparalleled opportunity for major brands to meet,
engage with, and understand the Millennial consumer.
dreams and As a sponsor, we’ll expose your brand to over 1.3 million
purpose-driven individuals through Bold TV*, associate you with
our mission of passion, purpose, and meaning, and you’ll receive
desires an Insights Deck providing a goldmine of insights into the deep
emotional drivers of the Millennial Generation.
*See specific Sponsorship Opportunities, end of this deck.

3. bold
T H E B O L D AC A D E M Y why we exist
“The two most important days in your life are the
day you’re born and the day you find out why.” - mark twain
It takes some people 10, 20, or 30 years to
figure out why they exist on this earth, which is
Mark Twain why the world’s biggest problems go unsolved.
knows what’s up. We’re in the business of accelerating potential,
discovering superpowers, and making
world-changing ambitions a reality.
WE BELIEVE KNOWING WHY YOU EXIST IS THE KEY TO UNLEASHING YOUR GIFTS ON THE WORLD.

4. bold
T H E B O L D AC A D E M Y what we do
The Bold Academy is a four-week accelerator for the doers of our generation.
This July, 30 “Bolders” will live under one roof in
Boulder, Colorado to unearth their reason for being,
break through their biggest barriers, craft an action
plan for their way of reshaping the world, and join a
powerful community of peers and mentors who will
support and hold them accountable.
how we do it
guided introspection entrepreneurial & world-class coaching
challenges and mentorship
skill-building
workshops holistic wellness
They’ll leave knowing
their superpower and how
to use it for good

5. bold
T H E B O L D AC A D E M Y
who are these 30 bolders?
Driven, passionate, capable, and hungry to make a difference.
They’ve won Olympic medals. They watch TED talks
obsessively. They’re online influencers and content creators.
They’ve written best-sellers, performed Maori war dances,
and survived the threat of kidnapping in Pakistan. They
15 gents 15 ladies
are working with VC firms like 500 Startups, they’ve
lobbied politicians at the world’s largest climate conference,
aged and they publish regularly in Fast Company.
20 – 32
passionate about solving college debt sparking viral and creating a world with
the lindy hop empowering more music & play
social change
slam poetry & African development women & children
They’re ready to lead
the BOLD generation

6. bold We are inspired entrepreneurs and life catalysts fighting to unleash
passion, purpose, and meaning in the lives of the Millennial Generation
T H E B O L D AC A D E M Y
Amber Rae //
Co-creator &
Motivational Force of Nature
Former Chief Evangelist of Seth Godin’s Domino Project // Developed
marketing campaigns for Apple, Dove, Frito-Lay // Founder of NightOwls,
Revolution.is // FastCompany Writer // Speaker, Passion Catalyst.
nathaniel koloc //
Co-creator &
Operational Strategist
Unreasonable Institute and Starting Bloc Fellow // Co-founder of ReWork:
connecting exceptional professionals with world-changing companies.
antonio neves //
Experience Director &
Award-winning Business Journalist
Correspondent of NBC-produced business show “Cool Runnings” // Founder,
THINQACTION // Speaker, experienced coach and motivator.
dana pearlman //
Academy Director &
Authentic Leadership Artist
Specialist in deep facilitation and strategic leadership // Founder of The Lotus,
leadership consultancy focused on creating a just, resilient, and thriving world.
ryan allis //
Entrepreneur-in-Residence &
Tech entrepreneur and investor
Co-founded iContact at age 19, acquired for $169M in Feb 2012 // Chairman of
HumanityFund, a venture fund investing in world-changing entrepreneurs.

7. bold
T H E B O L D AC A D E M Y
we are seriously bold.
We have worked
for, collaborated
with, and launched
some of the world’s
most innovative
and influential
companies.
As a result, we’ve
been widely featured
in online, TV, and
print media.

8. bold
T H E B O L D AC A D E M Y where we’re going
over the next 5 years The most actionable movement of our
time, eventually helping millions of people
we aim to become accelerate the timeline of their own greatness.
forward thinking & world changing
today we’re partners who want to connect authentically
looking for with the Bold Generation as they learn to
unleash their potential on the world.

9. bold
T H E B O L D AC A D E M Y
We’re bringing our story to the world.
The Bold Academy is an opportunity to integrate
your brand into an immersive experience unlike any
other. Our audience of Bolders—at the Academy and
beyond—is inspired by companies who give a damn.
If you care deeply about meeting the needs of this
generation, we’re excited to introduce you to this
audience by sharing our insights and weaving your
brand into our programming.
be bold with us

10. bold
T H E B O L D AC A D E M Y
sponsorship breakdown
75k 30k 15k 50k 10k
exclusive headlining supporting custom insights
Insights included! Insights included! Insights included! Starts at 50k Exclusive Deck

11. bold
T H E B O L D AC A D E M Y
insights 10k
The Millennial consumer is an enigma, their behaviors reflecting a constantly
problem revolving carousel of need states and desires. Your brand recognizes their
importance and craves authentic insights into the motivations of this consumer.
The Bold Academy is uniquely facilitated BY MILLENNIALS FOR MILLENNIALS, directly
addressing a critical need state—the desire to engage our passions, find fulfillment, and
create meaning in our lives and work. This need is changing consumption habits, shaping
our entry into the work force, and restructuring the fundamental terms of our interaction
with corporations.
Millennial Insights Deck At the end of the Bold Academy, we will provide you
with an Insights Deck synthesizing our most powerful insights into the inner landscapes
solution of 35 Millennials. Addressing the Millennial perspective on the nature of work, ambition,
and personal fulfillment, the deck will include observations, quantitative and qualitative
analysis, and recommendations on engaging with this demographic, as well as media and
personal reflections from the Bold Academy’s participants and facilitators.
The Bottom Line For brands seeking to better understand, engage, and meet the needs
of Millennial consumers, the Bold Academy Insights Deck will provide an invaluable
perspective into the emotional drivers behind the most important generation of the 21st
Century.

12. bold
T H E B O L D AC A D E M Y
exclusive 75k
one avail able
Content that highlights your brand and engages viewers is expensive, difficult,
and time-consuming to produce, but you know it’s important. You’re looking to
problem align your brand with web video content that not only makes influencers feel
good but stirs them to action too.
Sponsor Being Bold BOLD TV is a reality series documenting the journey and transformation of 30
Bolders through high-impact business leaders, mentors, and guided experiences. The 4-week experience will be
packaged into short webisodes and combined with resources designed to spread and spark action.
Exposure to Over 1MM doers Be the Exclusive Sponsor for the worldwide distribution of BOLD TV, a
10- part web video series set to be released over Sept - Nov 2012 on PositivelyPositive.com – with a monthly
viewership of 350,000 and over 1.3MM total purpose-driven readers. From Oprah to media guru Seth Godin,
Positively Positive’s 105 partners and contributors are leading authors, bloggers, motivational speakers, doctors,
athletes, yogis, and award-winning journalists, artists and musicians – a catalogue of top influencers in
entrepreneurship, life acceleration, happiness, and purpose.
solution Featured at the beginning of every episode As the sole sponsor of this series, we’ll feature your
logo and an acknowledgment at the beginning of every episode.
Logo on our Sponsors page We’ll feature your logo on BoldAcademy.com, our flagship site where
facilitators and participants will post daily lessons, tips, and actionable resources on “How to Be Bold” - enabling
readers to participate empathically in the Bold Academy experience. With daily Tweets, weekly articles on
Positively Positive sharing stories and lessons from the Academy, twice-weekly Hey Amber Rae posts, and
twice-monthly articles on Fast Company, a drumbeat of content reaching up to 2.8MM readers will drive
consistent traffic to BoldAcademy.com.
Insights Deck You’ll also receive the full material of our proprietary Millennial Insights Deck.

13. bold
T H E B O L D AC A D E M Y
headlining
four avail able
30k
For a great brand with an inspiring “why” at your core, product and ad placement
problem isn’t enough to thoroughly communicate your story. You want to integrate the story
of your brand into the very curriculum that sparks transformation.
Share your story We’ll weave the message behind your brand, product, or service
into the narrative of our experience and customize a 24-hour “Apprentice-style” challenge
based on your brand objectives. This event will be a key feature on BOLD TV.
Curriculum Co-Creation Does your brand have a story to tell and lessons to teach
the Bolders? We’ll work with you to incorporate it into a segment of our curriculum and
the story of the experience.
Exposure to Over 1MM doers The story and experience of your brand will be
solution captured on a segment of BOLD TV, airing online to an estimated 1.3MM purpose-driven
viewers on PositivelyPositive.com
Logo on our Sponsors page We’ll feature your logo on our flagship site
BoldAcademy.com, with traffic driven by Bold Academy content that will reach up to
2.8MM readers.
Insights Deck You’ll also receive the full material of our proprietary Millennial
Insights Deck.

14. bold supporting
T H E B O L D AC A D E M Y 15k
five avail able
You want to go beyond gaining insights about the Bold Generation—you
problem want exposure and brand association as well.
The Bold Manor Sponsor the 22-bedroom house we’ll be living in, catalyzing our
community.
The Bold Adventure Sponsor and outfit our 2-day retreat into the wilderness at the
height of the programming.
he Bold Bash Sponsor our celebration at the end of the month, where we invite the
T
community and mentors to honor the Bolders and all they’ve achieved
options Keep us fit Sponsor our athletic and wellness activities, from yoga to ropes courses to
rock climbing.
Keep us fueled Outfit the kitchen with local, organic, and healthy eats.
Help us take flight Cover our transportation costs.
Exclusive Sponsorship You’ll gain exclusive sponsorship and recognition in our
marketing materials and online content around making a specific aspect of the Bold
Academy experience happen.
Logo on our Sponsors page We’ll feature your logo on our flagship site
solutions for all BoldAcademy.com, with traffic driven by Bold Academy content that will reach up to
2.8MM readers.
Insights Deck You’ll also receive the full material of our proprietary Millennial
Insights Deck.

15. bold
T H E B O L D AC A D E M Y
custom
limited avail abilit y
50k
We’re here to create a bolder, better, more deeply fulfilled world. If our vision
aligns with your brand but you don’t see what you’re looking for—let’s talk.
Creativity and shared value is our jam.

16. bold
T H E B O L D AC A D E M Y
bold looks amber rae
good on you
let’s talk.
email amber@boldacademy.com
call 415.602.8721
tweet @heyamberrae