http://www.thecapitalnetwork.org/events/how-to-apply-for-funding-on-gust-advice-from-an-angel-investor/ Not all angel groups are created equal. Hear from the leaders of the top angel groups in Boston on where to begin when you are approaching angel groups. Learn what to expect when you approach angel groups and how to make your application and pitch stand out. Questions answered will include: How do you approach angel groups? What are the most important parts of the application? What is the best way to prepare for your pitch to an angel group? Experts: Jean Hammond – LearnLaunchx, LearnLaunch.org, Launchpad Venture Group, Golden Seeds, Hub Angels Ben Littauer – Walnut Angels, Boston Harbor Angels Christopher Mirabile – Launchpad Venture Group

1. Meeting with Investors
October 2013

2. You got “The Meeting”
1. How should you spend the time?
2. What is the goal of the meeting?
3. If you are not ready to have “the meeting” ask to
have an advice session
Materials you need to have ready
• Business Summary -2-5 pages with financial summary
• 12-20 slide pitch deck with a backup side for every question
• 5-8 page market (size and structure) summary
• Integrated financial model
• 30 second elevator pitch
• 1-2 minute tell me more / meeting request pitch

3. The Meeting – individual angel
1. Why did you found the company? 2-4 min
2. What have you learned in the last 6 mo.
– Customers … what they say .. As much as possible!!
– Advisors … interesting things they say or neat intros
3. The story … get through the full story even if they keep
interrupting you ….
– Move fast - the reason they work alone might be personality based
– Include funding status … (light)
4. When you get done …
– Ask what else they would like to know?
– Let him or her tell you .. Where he or she is in the decision process
– Be sure to write down action items
• If second meeting … determine interest

4. The Meeting –angel group screener
1. The story! … get through the full story even if they keep
interrupting you ….
– Include funding status … (light)
2.
Include at a medium level
– What in the teams background makes you uniquely able to do this
– What have you learned in the last 6 mo.
• Customers … what they say
• A chart of customer pipeline
3.
When you get done …
– Try to get the names of member in your field
– Ask what else they would like to know?
– Let him or her tell you .. How likely are you to get to the meeting
– Remember this is to be asked to come in for a 10 min pitch
– Valuation is deal breaker (most valuation $2.5M-3.5M) unless patent

5. The Meeting – VC
1. Why did you found the company? 2-10 min. including background and
who you know
2. What have you learned in the last 6 mo.
– Customers … what they say
– Pipe line best
– Advisors … interesting things they say or neat intros, brand name matters
3. The story … get through the full story .. Plan on 18 min.
– Move fast - the reason they are there is ….
– Focus on unit economics & $$ needed; don’t include random funding status
details
4. When you get done …
– Ask what else they would like to know?
– DO NOT TALK ABOUT OTHER POTENTIAL INVESTORS UNTIL 2nd or 3rd
meeting
– Be sure to write down action items