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Content Marketing Talk
- 1. Building your presence on @gregfrysocial How to Create Content that Flies
- 2. Who is this Guy? An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.com community. Greg has worked with top multinationals including: Ulster Bank, Microsoft, Symantec, Virgin Media, Abbott Labs & Coca Cola Hellenic.
- 4. What is Content Marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” - Content Marking Institute
- 5. Content Marketing Stats • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound) • Articles with images get 94% more views than those without. (NewsCred) • B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh) • Blogging increases web traffic by 55% for brands. (Rocket Post) • 62% of marketers use video in their content marketing. (NewsCred) • 73% of consumers get frustrated by irrelevant web content. (Source: HubSpot)
- 6. Types of Content • E-Shots • Newsletters • Blogs • Social Media text updates • Photos • GIFs • Audio • Video • Live Streams
- 7. Examples of Content Marketing? • Infographics • Short Videos • Podcast • Case studies • E-Books • Link Round Ups • Visual content • Guides/ How to posts • Product reviews • Interviews
- 8. Future Content Marketing Trends Happening Now……. • Generic content does not work. More personalised content needed. • Unique “Rich” content becomes vital. • Video continues to evolve. • Using Social Advertising to promote your content. • “Crowdsourced” content continues to work. • “Private” Social Networks thrive. • The Age of Advocacy has arrived.
- 9. “The nobodies are the new somebodies” Guy Kawasaki - Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple
- 10. The Workshop
- 11. Pick your Team
- 12. 5 Questions in 5 Minutes • What are your business objectives? • Who is your audience? • Where are they hanging out? • What content would they find valuable? • What budget can you allocate for content creation and distribution?
- 13. The Workshop • How can I find out about my target audiences interests? • How can I get my audience involved in my Content Creation? • Create a campaign concept for your chosen brand. What content will fly on online? • How will I use visuals and video? What tools will I use? • Create a 5 blog post titles for your brand. The 5 Minute HUDDLE
- 15. Content Ideas • Top 10 type posts • Link round ups • Reviews • Interviews • Crowd Sourcing posts • How to posts • Case Studies • Hot News Topics • Round ups of your posts
- 16. Use a Content Calendar
- 17. Why Research Keywords Keyword research allows you to confirm or find out about what people are searching for. When deciding which keywords will work best, consider those that offer you: 1. Relevance 2. Lots of searches 3. Less competition So if we were building Apps what are pros and cons for using the above keywords?
- 19. Formatting Your Posts Title - On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest First paragraph - Does it hold the reader’s attention? Does it explain what the content is about? Does it communicate the “what it’s in it for me” for the reader? Images – Break up the text and entice the reader in. Also important when sharing on Social Media platforms. Sub-headings – make it easy for a reader to scan your content. Paragraph length and numbering – Shorter paragraphs and bullet points and numbering work well in blogs.
- 20. Some Writing Tips • Create a Headline that grabs your readers attention. • Write a great first paragraph. It should hold the reader’s attention, explain what the post is about and describe the what value the post offers the reader. • Use bullet points & numbering to make your posts easy to follow. • Use images to make your post stand out. • Research your posts carefully and proof read carefully. • Invite comments and encourage readers to get involved. • Use your blog to demonstrate your expertise and listen to your readers and clients needs. If a customer emails you with an interesting question or even leaves a question on your blog. Ask yourself would this make a valuable blog post for my readers.
- 21. Some Writing Tips Use Grammarly.com
- 23. Round Up Posts
- 24. Allign yourself with the experts
- 25. AIB – Customer Service
- 26. Use your Network
- 28. LinkedIn Publishing • Create and promote your own content on the LinkedIn network. • Promote your content on multiple LinkedIn Groups, private message connections and even promote on 3rd party sites such as Twitter.
- 31. How Dell Engaged with Cy Jervis
- 35. Live Streaming
- 36. Be Real in your videos http://youtu.be/vZcDjcaSHvc?t=1m4s
- 37. @Ireland Set up and run by IrishCentral.com the @Ireland Twitter account rotates each week with a new voice introduced every Monday morning. As the Ireland of today is not confined to the island of Ireland, the varied voices of @Ireland come from Ireland and across the world.
- 40. Use Great Looking Visuals www.canva.com 6 Tools • Canva • Adobe Spark • WordSwag • PicMonkey • Pablo by Buffer • Quik (for video)
- 41. Get Great Content Ideas Feedly.com
- 42. Get Great Content Ideas Feedly.com
- 43. Get Great Content Ideas Buzzsumo.com
- 44. Get Great Content Ideas Buzzsumo.com
- 45. Get Great Content Ideas Buzzsumo.com
- 46. h2ps://anderspink.com Get Great Content Ideas
- 49. How can Content Generate Sales?
- 50. Show me the Sales 1. Showcase yourself as an expert who is passionate and “likeable” – people will want to do business with you. 2. Address common client questions in your content. Use this content to overcome objections. 3. Use case studies – a company will be more likely to “buy” your product/service if used and delivering business ROI by a competitor or company it respects. 4. Leverage 3rd party business communities by showcasing and collaborating with influencers. 5. Showcase/Demo new products and services through your content. Offer discounts and incentives.
- 51. How can we Measure?
- 52. How can we Measure?
- 53. How can we Measure? • Sales • Business enquiries • Referrals • Website traffic • Content views, comments and shares
- 54. In Summary
- 55. 10 Takeaways 1. Create Content for your customer and not yourself. 2. Create and distribute consistent content. 3. Plan your content with an Editorial Calendar. 4. Write “Great” Headlines and Tag your posts. 5. Use visuals and video in your blog posts. 6. Include a link to your Blog on your email signature 7. Add Links (inbound and outbound). 8. Promote your content by sharing with your LinkedIn connections, on social media groups and even through paid “Sponsored Updates”. 9. Encourage users to subscribe to your blog. 10. Consider writing guest blogs and contributing to Business/Community blogs. Comment on other people’s blogs. (be strategic). Finally – make sure your posts have a call to action.
- 57. Contact Me +353 87 2039855 t twitter.com/gregfrysocial ie.linkedin.com/in/gregfry